Mihai Nistor

Managing Partner at Bad Habits
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Contact Information
us****@****om
(386) 825-5501
Location
Bucharest, Bucharest, Romania, RO
Languages
  • Romanian Native or bilingual proficiency
  • English Full professional proficiency
  • French Elementary proficiency
Skills

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Bio

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5.0

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Arnold Vieriu

I worked together with Mihai for more than 5 years in a lot of projects: from huge campaigns to brand strategies and I really can say that he is the perfect project manager. He managed mixed teams, while also being an integrator for ATL, digital, PR and media teams for huge brands with outstanding results. I would recommend Mihai for any marketing project that you have in mind.

Iosif Oprescu

I highly recommend Mihai for being organized and keeping his calm in any given situation. He is very solution oriented and full of initiatives. It is a real pleasure to work together.

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Credentials

  • Advanced English language proficiency
    Ministry of Education, Research, Youth and Sports
    May, 2009
    - Sep, 2024

Experience

  • Bad Habits
    • Romania
    • Advertising Services
    • 1 - 100 Employee
    • Managing Partner
      • Jan 2022 - Present

      - Business development for entire clients portfolio; - Developing and coordinating implementation of digital campaigns as well as digitally driven integrated campaigns; - New business growth lead; - Digital consultancy for companies and agencies; Portfolio: HEINEKEN, Regina Maria, ERSTE Group, OLX, Covalact, Patru Maini, L’OREAL, Scandia Food - Business development for entire clients portfolio; - Developing and coordinating implementation of digital campaigns as well as digitally driven integrated campaigns; - New business growth lead; - Digital consultancy for companies and agencies; Portfolio: HEINEKEN, Regina Maria, ERSTE Group, OLX, Covalact, Patru Maini, L’OREAL, Scandia Food

  • Tribal Worldwide
    • Australia
    • Advertising Services
    • Client Service Director
      • Apr 2019 - May 2021

      - Coordination of client service team efforts towards developing and implementing digital campaigns as well as digitally driven integrated campaigns; - Supervising social media and account teams on daily basis tasks, as well as new business, pro bono projects and internal activations; - Digital consultancy for other agencies and departments in pitch efforts and new business digital proposals; - Evaluations, recruitments, internal assessments, as well as client meetings and… Show more - Coordination of client service team efforts towards developing and implementing digital campaigns as well as digitally driven integrated campaigns; - Supervising social media and account teams on daily basis tasks, as well as new business, pro bono projects and internal activations; - Digital consultancy for other agencies and departments in pitch efforts and new business digital proposals; - Evaluations, recruitments, internal assessments, as well as client meetings and new business opportunities; Accounts supervised: HEINEKEN (Heineken, Birra Moretti), McDonald's, Vodafone, Actimel, OPPO, Ariston, Apa Nova, Veolia Group, cora Romania

    • Account Director
      • May 2018 - Apr 2019

      - Coordination and management of all digital campaigns, projects and strategic activity plans across the year; - Ensuring management of creative, social media and account management teams toward developing and implementing local and national campaigns across all digital channels; - Developing yearly strategical communication routes for all clients, including channels mapping and planning, campaigns consultancy, budgets development and results evaluations; Accounts handled:… Show more - Coordination and management of all digital campaigns, projects and strategic activity plans across the year; - Ensuring management of creative, social media and account management teams toward developing and implementing local and national campaigns across all digital channels; - Developing yearly strategical communication routes for all clients, including channels mapping and planning, campaigns consultancy, budgets development and results evaluations; Accounts handled: Heineken, Veolia Group, L'Oreal, Mountain Dew

    • Senior Account Manager
      • Jul 2016 - May 2018

      - Management of all digital campaigns, projects and strategic routes; - Development of strategy guidelines and brand toolkits for digital brand communication plans; - Coordination of creative, media and social teams into developing and implementing local and national campaigns across all digital channels; Accounts handled: McDonald's Romania, PepsiCo Romania beverages (Pepsi, Mountain Dew) and snacks (Lay's, Star, Krax, Doritos)

  • Unilever South Central Europe
    • Brand Building Executive Dressings & Digital Champion Foods
      • Nov 2015 - Jul 2016

      - Project management and brand development for Knorr & Hellmann's portfolio in the Balkans area (4 countries); - Coordinating marketing efforts in order to develop materials and campaigns that will drive sales growth throughout the year; - Delivering integrated communication plans across all channels - ATL, instore, digital, events and PR; - Digital lead on all foods categories (savoury, dressings, tea, ice-cream), coordinating and supervising all digital projects with the… Show more - Project management and brand development for Knorr & Hellmann's portfolio in the Balkans area (4 countries); - Coordinating marketing efforts in order to develop materials and campaigns that will drive sales growth throughout the year; - Delivering integrated communication plans across all channels - ATL, instore, digital, events and PR; - Digital lead on all foods categories (savoury, dressings, tea, ice-cream), coordinating and supervising all digital projects with the local teams; Show less - Project management and brand development for Knorr & Hellmann's portfolio in the Balkans area (4 countries); - Coordinating marketing efforts in order to develop materials and campaigns that will drive sales growth throughout the year; - Delivering integrated communication plans across all channels - ATL, instore, digital, events and PR; - Digital lead on all foods categories (savoury, dressings, tea, ice-cream), coordinating and supervising all digital projects with the… Show more - Project management and brand development for Knorr & Hellmann's portfolio in the Balkans area (4 countries); - Coordinating marketing efforts in order to develop materials and campaigns that will drive sales growth throughout the year; - Delivering integrated communication plans across all channels - ATL, instore, digital, events and PR; - Digital lead on all foods categories (savoury, dressings, tea, ice-cream), coordinating and supervising all digital projects with the local teams; Show less

  • MRM//McCann
    • Account Manager
      • Apr 2014 - Nov 2015

      - Project management of local and national digital projects & campaigns; - Coordinating creative teams and responsible of delivering integrated communication strategies across online channels; - Strategic consulting and brand development; Accounts handled: Coca-Cola Romania & Moldova (Coca-Cola, Coca-Cola Zero, Fanta & Sprite brands), LIDL Romania - Project management of local and national digital projects & campaigns; - Coordinating creative teams and responsible of delivering integrated communication strategies across online channels; - Strategic consulting and brand development; Accounts handled: Coca-Cola Romania & Moldova (Coca-Cola, Coca-Cola Zero, Fanta & Sprite brands), LIDL Romania

  • Logo Bigger
    • Romania
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Jul 2011 - Mar 2014

      - Managing relations with all the agency's clients and their communication objectives; - Leading the creative team towards devising successful advertising campaigns; - Developing brand strategies and communication plans; Accounts handled: OMV Petrom, Walmark Romania & Moldova, PepsiCo, Marathon Distribution Group, Elmiplant (part of Sarantis Group), Royal Norwegian Embassy, Wu Xing, FOODA, Goldart Ghildush Auction House, Romanian Society of Cardiology - Managing relations with all the agency's clients and their communication objectives; - Leading the creative team towards devising successful advertising campaigns; - Developing brand strategies and communication plans; Accounts handled: OMV Petrom, Walmark Romania & Moldova, PepsiCo, Marathon Distribution Group, Elmiplant (part of Sarantis Group), Royal Norwegian Embassy, Wu Xing, FOODA, Goldart Ghildush Auction House, Romanian Society of Cardiology

Education

  • University of Bucharest
    Master’s Degree, Communication Campaigns in Public Relations and Advertising
    2012 - 2014
  • University of Bucharest
    Bachelor’s Degree, Advertising
    2009 - 2012

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