Mihaela Calin
Category Manager at Doraly Marketplace- Claim this Profile
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Bio
Experience
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Doraly Marketplace
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Romania
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Retail
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1 - 100 Employee
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Category Manager
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Dec 2018 - Present
Stabilirea categoriilor si subcategoriilor prioritare pentru cresterea vanzarilor (analize comparative piata, alocarea corecta a produselor in Nomenclator conform structurii categoriei stabilite); Stabilirea strategiei de crestere a categoriei (plan pe termen scurt si mediu de obiective si actiuni pe categoriile prioritare); Analizarea, conceperea, negocierea, implementarea si comunicarea promotiilor negociate cu producatorii/ furnizorii ; Stabilirea politicii pretului de vanzare catre consumator a produselor (analize comparative pret vs. piata); Propunerea scenariilor de lucru dupa analize de profitabilitate pe spatiu de vanzare si a actiunilor corespunzatoare de crestere a profitabilitatii; Implementarea deciziilor de introducere a gamelor noi/ delistare altor game; Identificarea de portofolii in exclusivitate (producatori interni, externi), negociere conditii comerciale cu acestia, contracte, etc. Dezvoltarea impreuna cu producatorii importanti, a unor servicii unice si de impact, pentru clienti in vederea cresterii vanzarilor si a profitabilitatii. Show less
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eMAG
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Romania
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Technology, Information and Internet
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700 & Above Employee
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Sales Manager Marketplace
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Dec 2017 - Dec 2018
- Identifying, prospecting new sellers; - Prioritize and manage a pipeline of sellers to consistently meet monthly targets; - Be a business partener for new sellers, providing them with data driven insights and advice to optimise their succes ; - Provide informations to sellers in marketing and listing optimisation, search engine optimisation, shipping and fulfilment and other operational needs to ensure operational excellence; - Develop analysis to track the seller's performance; - Training new employees. Show less
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Key Account Manager
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Aug 2017 - Dec 2018
- Identifying, prospecting new sellers; - Prioritize and manage a pipeline of sellers to consistently meet monthly targets; - Be a business partener for new sellers, providing them with data driven insights and advice to optimise their succes ; - Provide informations to sellers in marketing and listing optimisation, search engine optimisation, shipping and fulfilment and other operational needs to ensure operational excellence; - Develop analysis to track the seller's performance; - Training new employees. Show less
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Education
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Google
Bazele marketingului digital, Marketing digital -
Universitatea „Spiru Haret” din București