Experience

Big Bang Slovenija

• Slovenia
• Retail
• 1 - 100 Employee

• Regional Sales Director

  • Mar 2023 - Present

  • B2C & B2B sales development in region (Slovenia, Croatia, BiH)

• Sales Director

  • Jun 2020 - Present

  • Digital strategy development cross all sales channels (B2C, e-comm, B2B and call centre). • Optimization of sales network with emphasis on new store formats adopted to local needs. • Established BI reporting on different layers of company. • Establishing new digital communicating platform to improve customer and agent experience through seamless omnichannel interactions in a unified and simple workspace. • Digital shelf development for POS – seamless CX through all… Show more • Digital strategy development cross all sales channels (B2C, e-comm, B2B and call centre). • Optimization of sales network with emphasis on new store formats adopted to local needs. • Established BI reporting on different layers of company. • Establishing new digital communicating platform to improve customer and agent experience through seamless omnichannel interactions in a unified and simple workspace. • Digital shelf development for POS – seamless CX through all sales channels. • Development and build up of new flagship experiential POS concepts with focus on CX. • Improved productivity, using key metrics for all sales channels – 22 % increase of sales per FTE • Setting up CRM for B2B sales with potential for digital shelf integration.



GZS - PTZ Sekcija trgovcev tehničnega blaga

• Ljubljana, Slovenia

• President Section of Technical Goods Traders

  • Sep 2021 - Present



MD koncepti

• Ljubljana, Slovenia

• CEO

  • Nov 2014 - Present

  • Sales & Marketing strategy development and monitoring for various industries. • Identification of new market segments and business development. • Go To market strategies development and implementation. • Market and trend research for selected industries. • Business process set up and optimization. • Set up of Sales & Marketing teams and departments. • Marketing & Sales Coaching. • Sales & Marketing strategy development and monitoring for various industries. • Identification of new market segments and business development. • Go To market strategies development and implementation. • Market and trend research for selected industries. • Business process set up and optimization. • Set up of Sales & Marketing teams and departments. • Marketing & Sales Coaching.



Sportina Group

• Slovenia
• Retail
• 1 - 100 Employee

• Marketing & Sales Director SEE

  • Sep 2018 - Jun 2020

  • Responsibility for Marketing & Sales strategy in SEE markets. • Overseeing and measuring the success of marketing & sales activities across all markets, to maximize budgets and to grow business. • Development and implementation of E – commerce platform across the SEE region. • POS business process digitalization to realize higher productivity and maintain growth. • Development of strategic market planning; market research programs; field force activities… Show more • Responsibility for Marketing & Sales strategy in SEE markets. • Overseeing and measuring the success of marketing & sales activities across all markets, to maximize budgets and to grow business. • Development and implementation of E – commerce platform across the SEE region. • POS business process digitalization to realize higher productivity and maintain growth. • Development of strategic market planning; market research programs; field force activities, budgeting. • New market development – market research, branding, store concept development, sales process implementation, MA & PR communication. • Streamlining marketing process to realize cost savings across the department. • Overseeing the company’s loyalty programme and CRM activities. • Managing business process automation and sales network standardization.

• Division Director SEE

  • May 2016 - Sep 2018

  Managing business unit division (B2B, B2C & private label) in SEE region. • Implementing sales strategies to drive revenue and ultimately business growth in SEE markets. • Private label supply chain and product life cycle development. • Leading strategic projects in field of sales and marketing digitalization and automatization. • Conducting market research and analysis to develop and implement new business model. • Implementing new sales strategies and ensuring… Show more Managing business unit division (B2B, B2C & private label) in SEE region. • Implementing sales strategies to drive revenue and ultimately business growth in SEE markets. • Private label supply chain and product life cycle development. • Leading strategic projects in field of sales and marketing digitalization and automatization. • Conducting market research and analysis to develop and implement new business model. • Implementing new sales strategies and ensuring departments follow industry best practice. • Brand management and development in line with company strategy. • Carrying out risk assessment when taking new markets, production capabilities and sales channels development. • Negotiating and reviewing contracts with suppliers and customers. • Streamlining lead generation processes enabling sales teams to chase leads swiftly.



Akrapovič d.d.

• Slovenia
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Marketing Director

  • Nov 2013 - Jan 2015

  • Development of global marketing communication & brand strategy. • Responsibility for marketing plan; strategic market planning; market research programs; field force activities, budgeting. • Sponsorship and racing partner’s management (BMW Motorsport, Audi Sport, Aston Martin Racing, Monster Energy X-raid Team). • Responsibility for local and global PR activities (corporate and product PR). • Coordination of product management, sales team and sales partners for developing… Show more • Development of global marketing communication & brand strategy. • Responsibility for marketing plan; strategic market planning; market research programs; field force activities, budgeting. • Sponsorship and racing partner’s management (BMW Motorsport, Audi Sport, Aston Martin Racing, Monster Energy X-raid Team). • Responsibility for local and global PR activities (corporate and product PR). • Coordination of product management, sales team and sales partners for developing appropriate tools, promotional programs, marketing materials and presentations. • Manage social media presence and direct programs to improve social media reputation and recognition. • Development and implementation of internal communication (intranet, internal newspaper). Show less • Development of global marketing communication & brand strategy. • Responsibility for marketing plan; strategic market planning; market research programs; field force activities, budgeting. • Sponsorship and racing partner’s management (BMW Motorsport, Audi Sport, Aston Martin Racing, Monster Energy X-raid Team). • Responsibility for local and global PR activities (corporate and product PR). • Coordination of product management, sales team and sales partners for developing… Show more • Development of global marketing communication & brand strategy. • Responsibility for marketing plan; strategic market planning; market research programs; field force activities, budgeting. • Sponsorship and racing partner’s management (BMW Motorsport, Audi Sport, Aston Martin Racing, Monster Energy X-raid Team). • Responsibility for local and global PR activities (corporate and product PR). • Coordination of product management, sales team and sales partners for developing appropriate tools, promotional programs, marketing materials and presentations. • Manage social media presence and direct programs to improve social media reputation and recognition. • Development and implementation of internal communication (intranet, internal newspaper). Show less



Debitel d.d.

• Ljubljana

• CCO/ Marketing & Sales Director

  • May 2011 - May 2013

  • Development and implementation of sales & marketing strategies. • Managing and coordination of MA & Sales department (Direct & Indirect sales, Marketing & Product development, Sales development). • Responsibility for Brand and Product marketing development. • Development of the annual marketing plan for the organization; for strategic market planning; market research programs; MA campaigns; field force activities; budgeting. • Terminal portfolio… Show more • Development and implementation of sales & marketing strategies. • Managing and coordination of MA & Sales department (Direct & Indirect sales, Marketing & Product development, Sales development). • Responsibility for Brand and Product marketing development. • Development of the annual marketing plan for the organization; for strategic market planning; market research programs; MA campaigns; field force activities; budgeting. • Terminal portfolio confirmation, market price politics and negotiations with mobile terminal producers (Samsung, Nokia, LG, Sony...). • Project management (new Web page, standardization of POS, Dealers commissions, GPS tracking, Cloud office, Internet shop, sales process automation). • Project: Development of new added value service MojTelefon and GPS service avtonaDzor. Show less • Development and implementation of sales & marketing strategies. • Managing and coordination of MA & Sales department (Direct & Indirect sales, Marketing & Product development, Sales development). • Responsibility for Brand and Product marketing development. • Development of the annual marketing plan for the organization; for strategic market planning; market research programs; MA campaigns; field force activities; budgeting. • Terminal portfolio… Show more • Development and implementation of sales & marketing strategies. • Managing and coordination of MA & Sales department (Direct & Indirect sales, Marketing & Product development, Sales development). • Responsibility for Brand and Product marketing development. • Development of the annual marketing plan for the organization; for strategic market planning; market research programs; MA campaigns; field force activities; budgeting. • Terminal portfolio confirmation, market price politics and negotiations with mobile terminal producers (Samsung, Nokia, LG, Sony...). • Project management (new Web page, standardization of POS, Dealers commissions, GPS tracking, Cloud office, Internet shop, sales process automation). • Project: Development of new added value service MojTelefon and GPS service avtonaDzor. Show less



A1 Slovenija d.d.

• Slovenia
• Telecommunications
• 300 - 400 Employee

• Sales Development Manager

  • Jan 2010 - Apr 2011

  • Managing and coordinating Sales channel development, Logistics & After sales. • Responsible for Merchandising & new POS strategy set up and development. • Mobile and IT market analysis and reporting. • Sales & services quality control and analyses (after sales, B2B). • Sales process development and support (web shop, B2B, vending payment, e-pero, cloud solutions).

• Sales Operations Manager

  • Sep 2005 - Jan 2010

  • Managing and coordinating four departments sales development department. • Terminal portfolio confirmation, market price politics and negotiations with mobile producers • Coordinating and negotiating marketing campaigns with mobile suppliers. • Incorporating new sales and logistics process & automation (B2B, B2C). • Responsible for Cost- Investment and Logistic planning (Budget 27 mio €, 200.000 units). • Responsibility for Supply chain management and P&L. • Department cost… Show more • Managing and coordinating four departments sales development department. • Terminal portfolio confirmation, market price politics and negotiations with mobile producers • Coordinating and negotiating marketing campaigns with mobile suppliers. • Incorporating new sales and logistics process & automation (B2B, B2C). • Responsible for Cost- Investment and Logistic planning (Budget 27 mio €, 200.000 units). • Responsibility for Supply chain management and P&L. • Department cost and stock control (best stock ROI in Mobilkom group in 2006, 2007 and 2009). • Project owner for multimedia center, responsible for Planning and developing POS, multimedia and security system.