Inputs-Marketplace Manager

• Feb 2021 - Present

- Input's marketplace strategic & commercial management - Coordination with development teams to improve the marketplace proposal - Commercial campaigns design - Input's marketplace strategic & commercial management - Coordination with development teams to improve the marketplace proposal - Commercial campaigns design

Go To Market & Trade Marketing - Colombia

• Sep 2020 - Feb 2021

- Responsible for the design and implementation of the market access strategy that includes all stakeholders (distributors, retail, farmers and influencers).- Design and implementation of business plans, pricing policy and marketing actions for the distribution channel.- Development of actions in retail points of sale that guarantee the visibility of products and brands to boost sales.- Monitoring of farmers' loyalty programs and retail business plans.- Analysis of the sales channel to identify and propose actions to achieve sales objectives. Identify and engage potential customers.- KPIs analysis: inventories, share of customer, penetration, coverage and market share. Show less

Trade Marketing - Argentina

• Dec 2019 - Aug 2020

Main achievements:- Designed and implemented a new commercial policy for distribution (segmentation, pricing, business plans, demand generation plans).- Structured and launched BASF's first loyalty program for a massive audience of farmers and sales force in Argentina (www.multiplicabasf.com.ar).- Implemented a discount platform for farmers who buy crop protection products through the distribution channel.

Go to Market - Argentina, Paraguay, Uruguay & Bolivia

• May 2016 - Nov 2019

Main achievements:- Designed and implemented new access strategy for large direct sales farmers (prices, segmentation and technical and commercial relationships), doubling sales in 3 years (Argentina)- Structured and launched of BASF's first loyalty program for large direct sales farmers, achieving a 70% enrollment in the first year (Argentina).- Led the design of the company's first Customer Journey Mapping (Argentina).- Defined and launched a new commercial policy for Paraguay that led to a growth rate of 60% in one year.- Developed digital tools based on GIS platforms to estimate the crop protection market, generate a database of farmers and distributors, and analyze the main commercial KPIs of each area (market share, share of customer, penetration and coverage). Show less

Sales Representative - Argentina

• Sep 2014 - May 2016

Commercial and administrative management of the distribution network and Top Farmers.Main achievements:- Led the design and implementation of a new business plan focused on points of sale and incentives for sellers. A 60% growth in sales was achieved with a better territorial distribution.

Branch Manager

• Oct 2012 - Sep 2014

Coordinated and led the branch administration: purchase of grains, sale of agricultural inputs, logistics, client portfolio management, technical and commercial advice.

Young Professionals Program

• Dec 2011 - Oct 2012

Management and commercial training program

Junior Grain Market Analyst

• Jun 2011 - Dec 2011

Internship: analysis of the local and interantional grain market. Internship: analysis of the local and interantional grain market.

Internship

• Feb 2011 - Jul 2011