Experience

Pinturas Acuario Oficial

• Mexico
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Propriétaire de franchise chez pinturas Acuario

  • Jul 2018 - Present

• Senior Business Analyst

  • May 2018 - Present

  • Analyze leads figures by interpreting historical trends that affected previous strategies, leading management to establish a sales funnel with conversions rates in each stage and identified 10 key drivers that improve performance by 40%.• Built Tableau dashboard using data from MS Dynamics to visualize core business KPIs, saving 10 hours per week of manual reporting work.• Implement new volume forecasting methodology, rolling forecasting, for each of the six functional areas of business management. Show less



Hoteles City

• Mexico
• Hospitality
• 700 & Above Employee

• Business Analyst / Project Manager

  • Aug 2016 - May 2018

  • Managed a 4-man team that conducted requirements gathering sessions, focus groups, and one- on-one interviews with more than 60 stakeholders during the BSC methodology implementation. • Managed cross-functional team, ranging from entry-level analysts to vice presidents, and collaborated with business development, data analysis, operations, and marketing. • Collaborated with IT developers and stakeholders to develop an interface from data warehouse to BSC software. • Managed a 4-man team that conducted requirements gathering sessions, focus groups, and one- on-one interviews with more than 60 stakeholders during the BSC methodology implementation. • Managed cross-functional team, ranging from entry-level analysts to vice presidents, and collaborated with business development, data analysis, operations, and marketing. • Collaborated with IT developers and stakeholders to develop an interface from data warehouse to BSC software.



Posadas

• Mexico
• Hospitality
• 700 & Above Employee

• Project Manager

  • Apr 2011 - Sep 2014

  • Collaborated with Sales team analyzing processes to support major strategic initiatives that boosted the implementation of an ad-hoc CRM. • Made 20+ improvements to existing Salesforce solutions, increasing the data collection efficiency by 20% and introducing 10 new metrics. • Improved sales efficiency by leading sustainable adoption of a new CRM tool among 40 salespersons in 3 months; redesigned key sales support workflows. • Analyzed company's 24-month sales results to develop five-year monthly projections by revenue and customer type. Show less



Penguin Random House Grupo Editorial México

• Book and Periodical Publishing
• 100 - 200 Employee

• Business Analyst

  • Jan 2000 - Feb 2006

  • Collaborated with Procurement professionals to produce an application for purchasing processing system and supplier management, result optimized tasks saving approximately 8 days of work per month. • Assisted business planning and the execution of the 3-year strategic plan. • Utilized cutting-edge Excel modeling and data analysis techniques to transform transactional source data into more agile financial reports, easy-to-read financial Statements, including cash flow charts for senior leadership presentations. Show less



Instituto para la Protección al Ahorro Bancario (IPAB)

• Mexico
• Government Administration
• 1 - 100 Employee

• Junior Business Analyst

  • Aug 1996 - Apr 2000

  • Assist Cash Manager with the development of “best” cash management strategies and practices for the whole organization. • Developed an Excel macro and standardized reporting templates, resulting in efficient data collection and a 35% reduction in turnaround time. • Prepared 12+ reports for 3 different clients with a focus on understanding pressure points within the business model. • Assist Cash Manager with the development of “best” cash management strategies and practices for the whole organization. • Developed an Excel macro and standardized reporting templates, resulting in efficient data collection and a 35% reduction in turnaround time. • Prepared 12+ reports for 3 different clients with a focus on understanding pressure points within the business model.