Miguel Fuentes
Head of Marketing at CrediQ S:A. de C.V.- Claim this Profile
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Español Native or bilingual proficiency
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Ingles Professional working proficiency
Topline Score
Bio
Credentials
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Coaching Gerencial
ASEIA
Experience
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CrediQ S:A. de C.V.
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Banking
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100 - 200 Employee
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Head of Marketing
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Jul 2019 - Present
Leader of the marketing department, where the corporate image, brand growth and ATL, BTL and digital marketing strategies are managed. · Structure of the marketing department from phase zero. · Development of the company's CRM program. · Analyze benchmarking and adapt the KPIs to increase sales by a progressive 2% monthly · End up increasing qualified leads by 32% · Part of the company's internal digital transformation team. · Direct link between IT team, advertising agencies and suppliers. Show less
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Moda de Colombia
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Spain
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1 - 100 Employee
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General Manager
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Sep 2014 - Jun 2021
Creation of my own company. Moda Colombia (Clothing store) 2014- 2021 Develop skills: • Exportation and importation • Inventory management • Accounting and Finance • Opening of 4 locations • Distribution logistics and online sales • Social media Creation of my own company. Moda Colombia (Clothing store) 2014- 2021 Develop skills: • Exportation and importation • Inventory management • Accounting and Finance • Opening of 4 locations • Distribution logistics and online sales • Social media
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Sales Manager
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Nov 2015 - Apr 2017
Management of the commercial part of Central America, directly carrying out the processes of Pre-Sales, Sales. • Manage the sales funnel, executing it from the CRM to the face-to-face process, including the preparation of Business Cases with financial analysis, pain points, Benchmarking, value generation and 100% contract signing. • Most important achievements: EEH-Grupo, Atlántida Honduras, Mexichen Costa Rica-Mexico, Banco G&T Continental Guatemala, among others. • ARIBA SAP Pre-Sales Specialist (Reverse Auction Demo) Show less
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Passport LLC
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United States
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Transportation/Trucking/Railroad
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Regional Manager
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Jan 2011 - Oct 2015
Relish my executive career in this corporation starting as a sales executive until reaching the regional management of South America,Most important achievements:• Fulfillment of the sales objectives during 80% of the years of work.• Creation of the company's number one strategy: Passport Plus (loyalty program).• Open office in Peru, Nicaragua, Bolivia (La Paz) and El Salvador• Formed 4 national sales directors, 8 managers, as well as various bosses and supervisors.• Winner of multiple awards throughout my career.• Since the company took as a leader, we went from a sales force of 30 executives to 250, from a store to 7, in a period of 5 years. This was reflected in a significant growth in the company's profits. Show less
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Marketing Manager
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Feb 2000 - Dec 2010
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Education
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Universidad del Rosario
Specialization, Leadership and NLP -
ASEIA
Coach PNL, Neuro-Linguistic Programming -
Universidad Tecnológica de El Salvador
Bachelor of Business Administration - BBA -
Liceo Salvadoreño
High school in Physic-mathematics