Experience

CLOUDTOWN BRANDS

• Spain
• Consumer Services
• 1 - 100 Employee

• CEO & Co-founder at CloudTown Brands

  • Jul 2020 - Present



ESOMAR

• ESOMAR Representative for LATAM

  • May 2013 - Nov 2018

  Data Science. Predictive analytics. Behavioral economics. Big data. Neural nets. Market research. Growth marketing Data Science. Predictive analytics. Behavioral economics. Big data. Neural nets. Market research. Growth marketing



UCAB - Universidad Católica Andrés Bello

• Venezuela
• Education Administration Programs
• 700 & Above Employee

• Professor of consumer psychology, behavioral economics and Growth marketing

  • 2012 - Mar 2017

  Behavioral economics. Consumer psychology. Growth Marketing Behavioral economics. Consumer psychology. Growth Marketing



Mercom market research

• CEO and cofounder Mercom Innovation Market Research

  • Jan 2010 - Feb 2017

  Predictive analytics. Big data. Behavioral research. Brand equity and growth marketing Predictive analytics. Big data. Behavioral research. Brand equity and growth marketing



AVAI (LATAM association for market research companies)

• Chairman of the Board

  • Feb 2014 - Aug 2016



Draftfcb ad agency

• Strategic planning Director

  • May 2008 - Jan 2010

  Communication strategies and marketing research. Data strategist Communication strategies and marketing research. Data strategist



Caracas futbol club

• Sports psychologist

  • Oct 2003 - Oct 2007

  Sports psychology. Groups. Mental health. Human performance Sports psychology. Groups. Mental health. Human performance



Ipsos

• France
• Market Research
• 700 & Above Employee

• Research Specialist

  • Sep 2006 - Jul 2007

  Marketing research (qualitative) Marketing research (qualitative)