Experience

Grupo A+B

• Mexico
• Travel Arrangements
• 1 - 100 Employee

• Chief Operating Officer

  • Jul 2023 - Present

  -Managing Processes: Overseeing day-to-day operational processes, ensuring efficiency, and optimizing workflows to achieve organizational goals. -Team Leadership: Leading and supervising operational teams, providing guidance, coaching, and performance feedback to ensure success. -Resource Allocation: Allocating resources, including manpower, materials, and equipment, effectively to meet operational demands. -Performance Monitoring: Monitoring key performance indicators (KPIs) to assess operational performance and implementing improvements where needed. -Process Improvement: Identifying opportunities for process optimization, cost reduction, and operational enhancements, then implementing and overseeing changes. -Quality Control: Ensuring service quality through quality control checks, and adherence to established standards. -Risk Management: Identifying potential risks, developing contingency plans, and implementing risk mitigation strategies to maintain operational continuity. -Vendor Management: Collaborating with suppliers and vendors to ensure timely and cost-effective procurement of materials and services. -Budget: Developing and managing operational budgets, tracking expenses, and making adjustments to achieve financial targets. -Strategic Planning: Contributing to the development and execution of operational strategies aligned with the organization’s overall goals. -Communication: Facilitating clear communication between different departments, teams, and levels of the organization to ensure smooth operations. -Regulatory Compliance: Ensuring compliance with relevant laws, regulations, and industry standards in all operational activities. -Continuous Learning: Staying updated on industry trends, best practices, and emerging technologies to drive operational innovation. -Conflict Resolution: Addressing conflicts or issues that may arise within the operations team and working towards effective solutions. -Performance Reviews: Conducting performance evaluations. Show less



Harley-Davidson Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Customer Experience Lead LATAM

  • Feb 2018 - Jul 2020

  -Team Management: I leaded and managed teams, providing guidance and support to team members.-Customer Knowledge: Deep understanding of customer needs, desires, and expectations to design effective customer experience strategies.-Effective Communication: Excellent verbal and written communication skills as they interact with customers and internal stakeholders.-Analytics: Ability to analyze customer experience-related data and metrics to make informed decisions and improvements.-Customer Centric: Focused on the customer and capable of empathizing with their needs to design satisfying experiences.-Project Management: Capable of planning and executing customer experience-related projects effectively.-Problem-Solving: Skillful in identifying and resolving issues impacting the customer experience.-Technological Proficiency: Familiarity with tools and systems used for customer relationship management (CRM) and customer experience management.-Adaptability: Able to adapt to changes in the market and customer needs, adjusting strategies accordingly.-Empathy: Empathetic and capable of understanding customer emotions and concerns.-Strategic Vision: Clear understanding of how customer experience aligns with the company’s strategic goals.-Decision-Making: Capable of making informed and often rapid decisions to address customer experience issues. Show less

• Marketing Lead in LATAM Direct Markets

  • Feb 2016 - Feb 2018

  -Marketing Strategy: I had ability to develop effective strategies to achieve diferent business goals.-Data Analysis: I was able to analyze market data and campaign performance to make informed decisions and make changes to reach diferent interest targets.-Customer Knowledge: I developed a deeply understanding with the target audience and their needs.-Creativity: I was generating innovative and creative ideas for 360 campaigns with engaging content.-Project Management: I have skills to organize and oversee marketing projects from start to finish based on the organitatiojn needs.-Digital Skills: Proficiency in digital marketing, including SEO, social media advertising, email marketing and content for Social network.-Communication Skills: I have the avility to effectively conveying strategies and results to other teams and superiors.-Marketing Tools Knowledge: I have mastery of tools like Google Analytics, CRM systems (salesforce), and advertising platforms.-Adaptability: Marketing is ever-evolving, so being willing to learn and adapt to new trends is crucial, I always try to be updated in the marketing conversation looking for new contact strategies.-Professional Ethics: I am always acting with integrity and ethics in all marketing activities. Show less



A+B Concepto

• Mexico
• Advertising Services
• 1 - 100 Employee

• Senior Executive Producer

  • Jun 2014 - Feb 2016

  -Strategic Planning: Developing a vision and strategy for each event, defining clear objectives and goals. -Budgeting: Creating and managing budgets to ensure that events stay within established financial limits. -Venue Selection: Identifying and negotiating with suitable venues for events, considering capacity, location, and technical requirement. -Vendor Hiring: Selecting and managing vendors, such as catering, decoration, technology, and audiovisual services. -Logistic Coordination: Organizing all logistical aspects of the event, from distributing invitations to managing transportation and accommodation. -Scheduling: Designing and managing the event program, which may include conferences, networking sessions, entertainment, and special activities. -Staff Management: Leading a team of professionals, such as event coordinators, technicians, and support staff. -Marketing and Promotion: Developing marketing strategies to promote the event and increase participation. -Crisis Management: Resolving unexpected issues and making quick decisions during the event to ensure its success. -Post-event Evaluation: Conducting an in-depth analysis after each event to assess its performance and gather feedback that can be applied to future projects. Show less



GIDEAS ®

• Mexico
• Advertising Services
• 1 - 100 Employee

• Operations Manager

  • Jan 2007 - Jan 2014

  For 5 years I was operational manager of the advertising agency with experience in team management and key projects, assignment of tasks, training, conflict resolution and performance evaluation (team of more than 20 people). I managed logistical and administrative planning of brand projects and BTL marketing. Administrative lead of the operational area, monitoring accounts payable, accounts receivable, billing and customer follow-up. I motivated the team to generate a 4% growth in the area's annual results based on the established objectives. Show less



BNN México

• Mexico
• Advertising Services
• 100 - 200 Employee

• Account Executive

  • Jan 1998 - Dec 2006

  I carried out customer follow up portfolio based on billing objectives. I developed 360 advertising campaigns, marketing planning, analysis strategy, BTL production, development of creative ideas, brand experience, promotion logistics, street marketing, human resource management. I carried out customer follow up portfolio based on billing objectives. I developed 360 advertising campaigns, marketing planning, analysis strategy, BTL production, development of creative ideas, brand experience, promotion logistics, street marketing, human resource management.