Experience

Rivercon.com

• Peru
• Business Consulting and Services
• 1 - 100 Employee

• Director of Industrial Relations

  • Aug 2022 - Present

  Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events. Support on implementing new software (ERP - CRM) in the companies holding. Conceive, develop and employ innovative sales territory management techniques resulting in placing company in number one position for sales volume. Streamline operations and reduce costs by focusing on core business products that drive revenue to the EBITDA level. Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events. Support on implementing new software (ERP - CRM) in the companies holding. Conceive, develop and employ innovative sales territory management techniques resulting in placing company in number one position for sales volume. Streamline operations and reduce costs by focusing on core business products that drive revenue to the EBITDA level.



Big Data Peru

• IT Services and IT Consulting

• • May 2019 - Present

  Started a FinTech solution company creating a value ecosystem for a composable arquitecture that can create a digital bank and/or digital proyects on existying banks in only few months and low cost.

• • May 2019 - Present

• • Jun 2020 - Sep 2022

  La primera plataforma digital de canalización de Donaciones de manera ágil, transparente y potente.



GetLavado

• Peru
• Technology, Information and Internet
• 1 - 100 Employee

• Director empresarial

  • Feb 2019 - Present

  Director Ejecutivo e inversionista Director Ejecutivo e inversionista



Diloo Delivery App

• Advisory Board Member

  • Oct 2018 - May 2019

  miembro de comité ejecutivo de Diloo miembro de comité ejecutivo de Diloo


Autónomo
• Retail
• 100 - 200 Employee
• Senior Business Development Specialist

  • Apr 2017 - May 2019


SAP

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• • May 2015 - Jan 2017

  Demand Management Office. Implementation of Advanced Discover and Targeting Hybris Marketing PlatformColombia Nurture PilotHuman Capital continuous improvement: training and enablement programs and initiatives and liason with Global Marketing UniversityWork closely with Data Team for Customer Data improvement as well as Database marketing team for business support.CMI - Competitive and Marketing Intelligence

• • Sep 2013 - Apr 2015

  End-to-end value chain across marketing operations, data management and database marketing. Strategic business partner, advisor on business problems contributing with innovative ideas and solutions to increase effectiveness and efficiency of Field Marketing. Member of the Marketing Operations Global Leadership Team reporting to the Global MO SVP. • Develop and evolved a junior team into an strategic team through an educational program and always-on learning culture in s short period of time (6 months)• Successfully executed the largest customer Forums in LAC with record in assistance and pipeline contribution – Brazil, Mexico, Colombia and Chile in the first quarter of the year• Innovated the customer and prospect Data Base capture and optimization process with a low-cost Business Cards scanner and process, on a short period of time (3 months) starting on Forums, with more than 5,000 new contacts• Increase year over year of 35% usage of IDM on marketing campaigns resulting on a better Campaign ROI and less rejection rates.• Q1 2014 21% incremental of data-pulls from Q1 2013, with the same resources and less budget• +800 sales leads created on a short period of time so sales can act fast upon customer satisfaction, pipeline incremental and competitive attack• Evolved the lead compliance results from 16% to +85% in one quarter Show less

• • Jul 2013 - Oct 2013

• • Nov 2007 - Jun 2013

  Market Unit Field marketing head for the regional experts and countries local team for the SAP subsidiaries in Colombia, Venezuela, Peru, Puerto Rico, Chile and Argentina and their extended related countries. Member of the LAC MLT and SME LAC Council member. SAP Peru Legal representative and Crisis Management Manager. • lead the team over over expectations revenue growth- Grew Marketing’s contribution to pipeline from €60mm to plus €500mm - Increased Marketing’s revenue contribution six times over three years- Improved efficiency / revenue per employee 6 times• Created the industry-leading social program in Latin America – significantly outpacing the competition- Established and executed the strategy to grow follower base from less than 10K to over 150K - Grew from fifth to first SAP region worldwide in social media- #1 world-wide in engagements per posting• Drove aggressive usage of predictive analytics- Utilized cutting-edge models to support SAP’s strategy of increasing the portfolio adoption - Aligned with sales leadership to begin the use of predictive analytics in sales territory assignments positioning the team as Trusted-advisors.- Demonstrated up to 30% improvement in lead conversion through use of predictive models• Directed the planning and execution of the largest SAP Forums worldwide – the biggest in the industry- Grew events to 5,000 quality participants across the region- Touched $90mm in pipeline value- Drove social into these “traditional” events for a superior experience and linkage to revenue targets. • Regional Marketing Contest Perfect 10 Winner for three out of four quarters in 2012 Show less



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing and Partner Manager - Peru Ecuador Bolivia

  • Dec 1997 - Oct 2007

  Since 1939, Hewlett-Packard has been a global leader in technology and corporate culture. Worldwide leader in printing devices, business servers and storage, Personal Computers, networking and supplies. Work aligned with sales team, channels, ISVs partners. Development and execution of demand generation strategies, PR and Philantrophy. Responsible for the definition, elaboration and execution of marketing strategies for Peru, Ecuador and Bolivia as well as the marketing team. Planning and execution of channel marketing programs according to the Partners areas of expertise. Manage the relation with the Public Relations and Media Agency. Run marketing programs with great demand generation results contributing towards the growth of market share for several consecutive years. Manage and consolidate strategic ISV Alliances such as Oracle, Microsoft, CA, SAS and others. Responsible for the planning and execution of the corporate events. Successful integration with the product sales team and stakeholders. Show less



XEROX

• United States
• Business Consulting and Services
• 700 & Above Employee

• National Branch and Channels Manager

  • Jan 1988 - Nov 1998

  National Branch and Channels Manager. Responsible for business development and results, profitable growth and building a solid new ecosystem and branches in order to assure market coverage. National Branch and Channels Manager. Responsible for business development and results, profitable growth and building a solid new ecosystem and branches in order to assure market coverage.



Interandina de Publicidad

• Key Account Manager

  • 1982 - 1983

  Attend Key Strategic Accounts with Advertising Campaigns. Integrate functions with areas such as Creativity, Production, Strategy, Media and General Management. Accounts such as VW. Attend Key Strategic Accounts with Advertising Campaigns. Integrate functions with areas such as Creativity, Production, Strategy, Media and General Management. Accounts such as VW.