Head of Marketing

• Jul 2019 - Present

Leader of the marketing department, where the corporate image, brand growth and ATL, BTL and digital marketing strategies are managed. · Structure of the marketing department from phase zero. · Development of the company's CRM program. · Analyze benchmarking and adapt the KPIs to increase sales by a progressive 2% monthly · End up increasing qualified leads by 32% · Part of the company's internal digital transformation team. · Direct link between IT team, advertising agencies and suppliers. Show less

General Manager

• Sep 2014 - Jun 2021

Creation of my own company. Moda Colombia (Clothing store) 2014- 2021 Develop skills: • Exportation and importation • Inventory management • Accounting and Finance • Opening of 4 locations • Distribution logistics and online sales • Social media Creation of my own company. Moda Colombia (Clothing store) 2014- 2021 Develop skills: • Exportation and importation • Inventory management • Accounting and Finance • Opening of 4 locations • Distribution logistics and online sales • Social media

Sales Manager

• Nov 2015 - Apr 2017

Management of the commercial part of Central America, directly carrying out the processes of Pre-Sales, Sales. • Manage the sales funnel, executing it from the CRM to the face-to-face process, including the preparation of Business Cases with financial analysis, pain points, Benchmarking, value generation and 100% contract signing. • Most important achievements: EEH-Grupo, Atlántida Honduras, Mexichen Costa Rica-Mexico, Banco G&T Continental Guatemala, among others. • ARIBA SAP Pre-Sales Specialist (Reverse Auction Demo) Show less

Regional Manager

• Jan 2011 - Oct 2015

Relish my executive career in this corporation starting as a sales executive until reaching the regional management of South America,Most important achievements:• Fulfillment of the sales objectives during 80% of the years of work.• Creation of the company's number one strategy: Passport Plus (loyalty program).• Open office in Peru, Nicaragua, Bolivia (La Paz) and El Salvador• Formed 4 national sales directors, 8 managers, as well as various bosses and supervisors.• Winner of multiple awards throughout my career.• Since the company took as a leader, we went from a sales force of 30 executives to 250, from a store to 7, in a period of 5 years. This was reflected in a significant growth in the company's profits. Show less

Marketing Manager

• Feb 2000 - Dec 2010