Experience

CFSM - Corporate Finance Services México

• Mexico
• Investment Banking
• 1 - 100 Employee

• CFSM, Merges & Adquisitions

  • May 2021 - Present

  Miguel Hidalgo, CDMX, Ciudad de México, México Leading Investment Bank, extensive experience in mergers and acquisitions in Mexico and abroad, advising both buyers and sellers. Also participated in various corporate restructurings of business groups, which have involved mergers, spin-outs, among other corporate acts. Participation in restructuring of Business Groups, mergers and acquisitions of Companies.



Cuauhtémoc-Moctezuma

• Tobacco Manufacturing

• Sales Director at Story Bird

  • Nov 2016 - Dec 2020

  Naucalpan de Juárez y alrededores, México

• Senior Sales Manager at Story Bird

  • Jan 2016 - Oct 2016

  Ciudad de México y alrededores, México



Industrial Aceitera ( Aceite Maravilla )

• Mexico
• Manufacturing
• 1 - 100 Employee

• Agency Sales Manager ( Portafolios and Key Count )

  • Oct 2013 - Jan 2016

  Edo. Mex Analysis and decision taking, forecast and budgets sales developement, teamwork, management, negotiation with customers wholesale, retail, key accounts, convenience stores, among others. Responsible for new business development, assessment, valuation, planning and execution strategy.



Seguros Monterrey, New York Life Insurance Company

• Agency Manager

  • Apr 2011 - Sep 2013

  Responsible of a group of people, and trained my colleagues to focus on the financial and patrimonial themes, and responsable to advice my special clients to get their financial goals both in the medium and long terms and needs with our businnes plans that each one of them requires. Elaborated and executed national expansion strategy, with some VIP Clients.



Grupo Modelo S.A. de C.V.

• Mexico
• Food & Beverages
• 700 & Above Employee

• Regional Sales Manager

  • Aug 1997 - May 2011

  Sales increasing up to 15% and returns reduction. Customers DOH reduction in order to report minimum stocks and obtain from Retailers optimum orders to satisfied market needs. Develop special projects and procedures for the Board of Directors, supporting different audits and Norma ISO 9001 Version 2000 Certification. Contribute to the improvement of routes, logistics and distribution. High capacity to negotiate with clients. Focused to results, the fulfillment of goals, and to… Show more Sales increasing up to 15% and returns reduction. Customers DOH reduction in order to report minimum stocks and obtain from Retailers optimum orders to satisfied market needs. Develop special projects and procedures for the Board of Directors, supporting different audits and Norma ISO 9001 Version 2000 Certification. Contribute to the improvement of routes, logistics and distribution. High capacity to negotiate with clients. Focused to results, the fulfillment of goals, and to operate opportunities business areas. Practical knowledge in production programming, boardings and distribution.

• Divisional Sales and Operation Manager

  • Apr 2008 - Apr 2011

  CDMX As an Operation Manager, and Divisional Sales Manager , I had the responsibility of Distribute and deliver products, with new and advanced training courses and logistics procedures to several areas of the company as administration, finance, and sales among others, to control those areas and to bring the organization more efficiency, in order to reach Corporate Goals. Responsible for Strategy and Operations Planning, Revenue Management, Beer Distribution Productivity, Plant… Show more As an Operation Manager, and Divisional Sales Manager , I had the responsibility of Distribute and deliver products, with new and advanced training courses and logistics procedures to several areas of the company as administration, finance, and sales among others, to control those areas and to bring the organization more efficiency, in order to reach Corporate Goals. Responsible for Strategy and Operations Planning, Revenue Management, Beer Distribution Productivity, Plant Network Design, ABC Costing and Balance Score Card.

• REGIONAL SALES MANAGER

  • Aug 1997 - Jul 2009

  RESPONSABILITIES: Coordinate different activities of the sales team in order to get benefits to the company. Generate working timetable, forecasts and sales budget (annual, quarterly and monthly). Ensure effective deliveries to customers following each request and service. Responsible for Draft Beer (Barriels) in Modelo´s sales. ( In Mexico City ) Budget review and control for sales and expenses. Assure and develop the fulfilment with the Annual Plan Sales. Determine… Show more RESPONSABILITIES: Coordinate different activities of the sales team in order to get benefits to the company. Generate working timetable, forecasts and sales budget (annual, quarterly and monthly). Ensure effective deliveries to customers following each request and service. Responsible for Draft Beer (Barriels) in Modelo´s sales. ( In Mexico City ) Budget review and control for sales and expenses. Assure and develop the fulfilment with the Annual Plan Sales. Determine tendencies of the market with our products, to make projections and know need client´s and prospectuses as far as present and potential products. Improve the position of the company in the market to which it belongs, and prove and introduce new products. Define plan of business, identifying opportunities of development new business and extending the existing ones. Analyze opportunity areas of commercialization and maintain relation with VIP clients. Assure the supplying product to clients, supervised efficient programs of production, and anticipate changes to avoid corrective actions.

• District Sales Manager at Metropolitan Area

  • Aug 1997 - May 2009

  CDMX I made up sustained increases on sales of more than 35 % per year in Bottle and Barrels Beer áreas in specialized business and V.I.P. guests and clients. Beer sales to large customers - Wal Mart, Soriana, Sam's, Costco, Comercial Mexicana, Chedraui, Gigante, 7-Eleven, Extra and additional 15 regional and national customers. Responsible for the highest annual sales growth ever in these accounts, via new commercial terms, product innovation, and service level improvement.



Grupo Financiero Serfin ( Santander Bank )

• REGIONAL MANAGER IN REINGENEERING PROCESS

  • Aug 1995 - Jul 1997

  Provide customized financial products and services to corporate treasuries. Maintain relationships with national and international corporate clients. Financial analysis to provide credit solutions. Provide special service to key accounts.

• SALES AND ENGINEERING PROCESS MANAGER

  • Apr 1990 - Aug 1995

  Provide customized financial products and services to corporate treasuries. Provide special service to key accounts. Procedures improvement and implementation of Six Sigma.



Benedetti's Pizza

• Food and Beverage Services
• 1 - 100 Employee

• ADMINISTRATIVE MANAGER

  • Jan 1987 - Jan 1990

  Head count administration Customer service Sales and financial reports COURSES AND SEMINARIES BALANCE SCORE CARD ISO 9001 VERSION 2000 5'S +1 INVENTARIO BASE CERRO ERRORES ( JUST IN TIME )