Experience

Taller WK
• Spain
• Public Relations and Communications Services
• 1 - 100 Employee
• WK Head of Business Development

  • Jun 2022 - Present

Instituto de Estudios Bursátiles
• Spain
• 1 - 100 Employee
• Professor at IEB University

  • Oct 2021 - Present


Digital Transformation Consultant

• Business Consulting and Services

• CONSULTANT: Digital transformation and Business Development

  • Nov 2020 - Present

  Design and project excution Design and project excution



BBVA

• Spain
• Banking
• 1 - 100 Employee

• Executive Director of Client Solutions

  • Nov 2017 - Nov 2019

  Design and execution of global BBVA stratetic digital projects in different countries (USA, México, Colombia, Perú, Argentina, Turkey)

• Global Head of Business Development Consumer Finance

  • Jan 2012 - Nov 2017

  Automotive and Consumer Business strategy definition and deployment. Retail and enterprise loan and engagement products including digital. Insurance, Marketing and Pricing for retailers in BBVA footprint (11 countries)



BBVA en España

• Spain
• Banking
• 700 & Above Employee

• Business Development Director BBVA Consumer Finance

  • Apr 2000 - Jan 2012

  Consumer and Automotive Finance Development Manager Spain. Led a team of 18 professionals with reponsibility of: Marketing an promotional retail campaigns, Sales Management and key accounts, New product development, Business KPIs and Pricing Consumer and Automotive Finance Development Manager Spain. Led a team of 18 professionals with reponsibility of: Marketing an promotional retail campaigns, Sales Management and key accounts, New product development, Business KPIs and Pricing



Argentaria

• Peru
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Business Director of Argentaria Servicios Financieros

  • Dec 1997 - Apr 2000

  Business Director and founder of Argentaria Servicios Financieros, EFC Creating the business from scratch, model definition and achieving agreements with retail key accounts Business Director and founder of Argentaria Servicios Financieros, EFC Creating the business from scratch, model definition and achieving agreements with retail key accounts

• Business Development manager of Large Accounts and Consumer Network

  • Jan 1992 - Dec 1997

  Marketing director of key large accounts Head of Private Credit Card Business (Eroski, Inditex, Mango) Manager and coordinator of the J.V Finanzia with BBV and GE Capital Marketing Director for Co-Branded Credit Cards Retailer Training Director Marketing director of key large accounts Head of Private Credit Card Business (Eroski, Inditex, Mango) Manager and coordinator of the J.V Finanzia with BBV and GE Capital Marketing Director for Co-Branded Credit Cards Retailer Training Director


Colegio Santa María del Camino
• Spain
• Education
• 1 - 100 Employee
• Middle School Teacher

  • Sep 1986 - Jul 1991