Miguel Murguía
Digital Commercial Leader at HU Lifestyle Oficial.- Claim this Profile
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Topline Score
Bio
Credentials
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Facebook Ads
Facebook -
Google AdWords
Google -
Google Analytics
Google
Experience
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HU Lifestyle Oficial.
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Real Estate
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1 - 100 Employee
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Digital Commercial Leader
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Oct 2020 - Present
Venta de casas y departamentos de segmento residencial en Estado de México y Riviera Maya. Desarrollo de estrategias estrategias digitales para el sector inmobiliario. Responsable de equipos comerciales divisionales nacionales Implementación de modelos de ventas y servicio incluyendo capacitación, coaching, medición y seguimiento. Atracción de nuevos clientes en canales digitales. Interrelación con diferentes áreas de negocio. Monitoreo, seguimiento y análisis de CRM. Cierre de ventas. Show less
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Mexico Grand Prix
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Mexico
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Entertainment
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1 - 100 Employee
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Senior Marketing Manager
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Nov 2015 - Dec 2018
Development and management of annual marketing plan.Planning and control of annual budget.Lead and supervise agencies for advertising, creative, media, research, digital, PR and video production.Brand management and advertising campaign planning.Analyze marketing research and studies reports to plan, execute strategies and ROI reporting.Development B2B and B2C strategies.Negotiations with highest level suppliers and clients. Event production and coordination.Lead CRM, loyalty program and database planning with Salesforce.Experienced in delivering client-focused solutions based on clients/sponsors needs. Show less
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Marketing and Event Coordinator
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Apr 2015 - Nov 2015
Management and implementation marketing plan (digital, advertising, social media, CRM, PR and events).Advertising campaign launches.Media purchase online and offline.Management of annual marketing budgetSupervise social media and digital campaigns.Creation and development of digital platforms (web site, App, social media, CRM and mailing). Production and coordinate events.Management purchase orders and payments.Development of sponsorship and business proposals.
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OCESA
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Mexico
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Entertainment
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500 - 600 Employee
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Digital Media Coordinator
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Nov 2014 - Apr 2015
Planning, management, effective delivery and measurement of digital marketing projects.Development, maintained and reviewed weekly and monthly performance reports.Oversee the day-to-day management of digital marketing, both paid and organic, for a variety of channels.Analyze the strategy to buying of mediaFollow-up and supervision of digital advertising platforms.Budget administration and follow-up.
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Digital Media Trafficker
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Dec 2013 - Nov 2014
Implementation of digital advertising on different channels as Facebook, Google and Networks.Management of digital advertising platforms (DSP, DFP, Ad Server, Google AdWords and Business Manager).Creation and interpretation of reports to performance and ROI.Follow-up with creative agency.Management purchase orders and payments.
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Educampo Mx
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Mexico
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Civic and Social Organizations
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1 - 100 Employee
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Innovation and Design Coordinator
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Jan 2010 - Dec 2013
Development and implementation of annual marketing plans. Brand and advertising campaign positioning. CRM, loyalty program and database development. Graphic design management. Photographic and audiovisual production. Website creation and design. Creation and interpretation of reports. Development and implementation of annual marketing plans. Brand and advertising campaign positioning. CRM, loyalty program and database development. Graphic design management. Photographic and audiovisual production. Website creation and design. Creation and interpretation of reports.
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Education
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Universidad del Valle de México
Licenciatura en Mercadotecnia -
Universidad de Cuautitlán Izcalli
Licenciatura en Diseño Gráfico, Diseño gráfico
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