Experience

Ateneo Association for Communications Technology Management

• Philippines
• Advertising Services
• 1 - 100 Employee

• Vice President for External Relations

  • Jun 2021 - Present

  ACTM is the premier Integrated Marketing Communication (IMC) organization in Ateneo that simultaneously serves as the home organization for BS Communications Technology Management majors. It trains its members in creating seamless experiences from ideation to execution in every project of the organization.• Pioneered brand strategy for the organization’s career-building arm, receiving an overall rating of 4.5/5• Led a team of 30 in organizing 6 career events attended by a total of ~300 participants, receiving an average overall rating of 4.8/5• Increased alumni engagement by ~70% and diversified projects’ speaker and mentor lineup by creating a google sheet database and career dashboard• Introduced Alumni Mentorship Program which connected 36 members to alumni and working professionals• Launched Integrated Marketing Communications training and case competition for ~30 aspiring marketers and received an overall rating of 4.77/5

• Associate Vice President for Financial Operations

  • Jun 2020 - Jun 2021

  • Generated ~P45K in sales by leading a team of 30 in organizing fundraisers • Created a supplier database geared to establish long-term relations and reduce costs• Established cashflow monitoring and budget management processes to support profitability and growth

• Human Resources Initiative Head

  • Sep 2019 - May 2020

  • Co-led a team of 15 in planning and executing an inter batch sports fest, which exceeded participation targets with a total of 94 participants across all sports.



MAD Concepts by ACTM

• Philippines
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Jun 2021 - Present

  MAD Concepts by ACTM moves beyond ideas to deliver creative, on-budget, and on-time services through strategic planning and exceptional execution. It is the first in-house creative agency in the Ateneo and service arm of the Ateneo Association for Communications Technology Management (ACTM). In the past 5 years, we have worked closely with top multinational companies through the likes of P&G Nestlé, L'Oreal, Pond's, Unilever and The Hershey Company.• Oversees a team of 40 in acquiring clients, delivering creative outputs, and promoting and ensuring the success of the creative agency.• Delivered 185% YoY revenue growth by leading 20 account managers in acquiring 15 accounts• Led 5 creative teams in developing marketing assets for Unilever, P&G, L’Oreal, receiving average rating of 4/5

• Marketing Manager

  • Jan 2021 - Jun 2021

  • Increased page visits 18% and post interactions 14% by leading team of 4 to develop Instagram campaign



Ateneo de Manila University

• Philippines
• Higher Education
• 700 & Above Employee

• Ateneo Futsal Club

  • Sep 2022 - Present



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• P&G Sales Bootcamp 2023 - Champion

  • Feb 2023 - Feb 2023

  • Shortlisted among 500 of the best student leaders across the Philippines and selected to be 1 of the 35 Sales Bootcamp Finalists • Awarded as the Grand Winner and Master Camper for P&G Sales Bootcamp 2023 • Shortlisted among 500 of the best student leaders across the Philippines and selected to be 1 of the 35 Sales Bootcamp Finalists • Awarded as the Grand Winner and Master Camper for P&G Sales Bootcamp 2023



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Customer Development Intern

  • Jun 2022 - Aug 2022

  Unilever is one of the largest fast-moving consumer goods (FMCG) companies in the world serving 190+ countries. We help 3.4 billion people every day with our world-leading brands including Lipton, Knorr, Dove, Axe, and Selecta, among others. Our goal is to drive superior performance in the Philippines with our purpose-led, future-fit business.• Piloted trade returns incentive program for merchandisers nationwide to reduce returns by 25%• Analyzed trade returns of All-Day & MerryMart to provide insights to account managers in addressing returns• Streamlined list of premiums by 48.7% to achieve economies of scale• Reduced corrugated case SKU list by 41% by developing cost-savings initiative for promo packs

• Unilever Business Week 2022 - Champion

  • Jun 2022 - Jun 2022

  • Bested among 4,500+ applicants and selected to be 1 of the 40 Business Week Participants• Awarded as the overall champion winning 3 cases (Marketing, R&D, and Supply Chain) and placing in 3 (Food Solutions, Finance, and Final Presentation)



Ateneo de Manila University

• Philippines
• Higher Education
• 700 & Above Employee

• Ateneo Men’s Football Team

  • Jun 2019 - Jun 2022



AIESEC in the Philippines

• Philippines
• Non-profit Organizations
• 100 - 200 Employee

• Career Development Account Manager

  • Aug 2021 - Feb 2022

  AIESEC is the world's largest youth-run organization which spans over 114 countries and has over 88K members worldwide. We equip our members to become change-makers through exposing them to leadership opportunities, developing their skills in a growth-oriented environment, and providing them with a global network of diverse people.•Increased visibility for 50+ members by creating a resume database and marketing it to partner companies• Delivered P20K in sales by generating 40+ sales leads and partnering with GCash and URC

• AIESEC Ambassador

  • Feb 2021 - Feb 2022

  • Brand ambassador for AIESEC's brand partnerships with Hydroflask, Champion, Sole Academy, and FWD Life Insurance Corporation's #StrongerYouWithFWD campaign.

• Business Development Manager

  • Feb 2021 - Aug 2021

  • Partnered with FWD for their #StrongerYouWithFWD campaign which featured stories of 35 AIESECers and produced P7.5K in sales• Recognized as one of the top-performing managers

• Programs Deputy

  • Nov 2020 - Mar 2021

  • Organized webinars and a project pitch competition for AIESEC’s National Youth Leader’s Initiative attended by 100+ delegates



REBEL

• Singapore
• Wellness and Fitness Services
• 1 - 100 Employee

• Business Development Intern

  • Jun 2021 - Dec 2021

  REBEL is the #1 Health & Fitness Platform in the Philippines with over 500K users and with clients in 100+ countries. It combines the best of fitness, food, and wellness into one app with over 600+ on-demand workouts and videos. As the sole Business Development Intern, I worked closely with both the CEO and COO in growing the business through the company's Corporate Wellness offerings and establishing value-giving partnerships. • Generated millions in sales by delivering 70+ warm sales leads and closing 12 multinational and top local companies (HSBC, AXA, Shell, San Miguel, Dole, URC, MPIC, etc.) • Developed corporate marketing strategy, contributing to 11% (~30K) growth in REBEL’s customer base • Analyzed completive landscape to enhance the brand positioning of corporate offerings • Recognized as one of the youngest top-performing REBELs for showcasing the company's core values.



Community Seller

• Philippines

• Small Business Owner

  • Apr 2020 - Nov 2021

  • Generated P70K in profit by managing a business that sold local and imported goods and fresh produced • Developed a business model that expanded community selling to 6 resellers across the Metro • Generated P70K in profit by managing a business that sold local and imported goods and fresh produced • Developed a business model that expanded community selling to 6 resellers across the Metro