Experience

Cérélia Netherlands B.V.

• Netherlands
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Manager a.i.

  • Sep 2022 - Present

  OaYeah! Proudly created and launched this flippin' delicious new international pancake brand. Made of oat milk, reducing up to 30% of CO2! And up to 45% less sugars and saturated fats. Good for you and the planet! Responsible for all branding and marketing. OaYeah! Proudly created and launched this flippin' delicious new international pancake brand. Made of oat milk, reducing up to 30% of CO2! And up to 45% less sugars and saturated fats. Good for you and the planet! Responsible for all branding and marketing.



Fourneo Flatbreads

• France
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Manager a.i.

  • Sep 2021 - Present

  Fourneo: we are new-style bakers. Time is our best ingredient! We are building a new, fully automated, bakery in France, producing the best Pinsa Romana and Focaccia's. All made based on 72hours of fermentation, creating the best tasting and healty flatbreads. Responsible for all branding and marketing from scratch. Fourneo: we are new-style bakers. Time is our best ingredient! We are building a new, fully automated, bakery in France, producing the best Pinsa Romana and Focaccia's. All made based on 72hours of fermentation, creating the best tasting and healty flatbreads. Responsible for all branding and marketing from scratch.



Cérélia North America

• Canada
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Consultant a.i.

  • Jan 2019 - Aug 2022



Enrico | Roots in Good Food

• Netherlands
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Consultant a.i. - Jean Bâton mayonaise

  • Mar 2020 - Dec 2021

  Consumer marketing discipline binnen de organisatie opzetten voor het Jean Bâton merk. Verantwoordelijk voor het opstellen van en uitvoering geven aan het Marketingplan 2020-2021 Jean Bâton mayonaises. Consumer marketing discipline binnen de organisatie opzetten voor het Jean Bâton merk. Verantwoordelijk voor het opstellen van en uitvoering geven aan het Marketingplan 2020-2021 Jean Bâton mayonaises.



Pietercil Barends

• Netherlands
• Food and Beverage Services
• 1 - 100 Employee

• Senior Principal Manager a.i.

  • Aug 2019 - Jan 2020

  Pietercil Barends is a full-service distributor of FMCG brands in Retail NL. During my assignment I've been responsible for the Filippo Berio olive oil and Nissin instant noodles brands. Launched a new product line of instant cup noodles for Nissin in the Netherlands. Pietercil Barends is a full-service distributor of FMCG brands in Retail NL. During my assignment I've been responsible for the Filippo Berio olive oil and Nissin instant noodles brands. Launched a new product line of instant cup noodles for Nissin in the Netherlands.



Bredabest

• Netherlands
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing consultant a.i.

  • Aug 2018 - Aug 2019

  Developed route-to-market plan for Bredabest into Retail NL. Created and launched 2 new peanut butter concepts into AH stores. Developed route-to-market plan for Bredabest into Retail NL. Created and launched 2 new peanut butter concepts into AH stores.



Pandriks Bake Off B.V.

• Netherlands
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Consultant a.i.

  • Jul 2017 - Jul 2018

  Creating the Marketing Strategy for the Pandriks Group. Creating and launching a new brand in the Netherlands and Germany; 100% organic SlooOW bake-off bread. Developing the naming and visual style of Bio Breadness, our bakery in Germany. Creating the Marketing Strategy for the Pandriks Group. Creating and launching a new brand in the Netherlands and Germany; 100% organic SlooOW bake-off bread. Developing the naming and visual style of Bio Breadness, our bakery in Germany.



Bakker

• Netherlands
• Wholesale
• 200 - 300 Employee

• Marketing Verspakketten AH a.i.

  • Jan 2018 - Jun 2018

  Developed and launched AH Verspakketten Stamppotten concept. Developed and launched AH Verspakketten Stamppotten concept.



NewForrest BV

• Netherlands
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Interim Sr. Brand Manager Kwekkeboom Oven

  • Sep 2016 - Jul 2017

  Responsible for the Kwekkeboom Oven brand. Initiating and launching the successful Black Angus Bitterballen and filling the NPD funnel. Responsible for the Kwekkeboom Oven brand. Initiating and launching the successful Black Angus Bitterballen and filling the NPD funnel.



Campofrio Food Group

• Spain
• Food and Beverage Services
• 500 - 600 Employee

• Marketing Strategie Stegeman a.i.

  • Mar 2016 - Aug 2016

  Responsible for the Brand Management Department of Stegeman. Responsible for the Brand Management Department of Stegeman.



Royaan BV

• Netherlands
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Interim Sr. Brand Manager Kwekkeboom

  • Aug 2015 - Jan 2016



Cérélia Netherlands B.V.

• Netherlands
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Interim Innovatie & Marketing Manager

  • Jul 2014 - Aug 2015



Vandemoortele

• Belgium
• Food and Beverage Manufacturing
• 700 & Above Employee

• Interim Innovatie Manager

  • Oct 2014 - Mar 2015



Perfetti Van Melle

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Interim Product Manager Smint

  • Jan 2014 - Sep 2014



Hero Group

• Switzerland
• Food and Beverage Manufacturing
• 200 - 300 Employee

• Interim Sr. Brand Manager Infant Friso

  • Jul 2013 - Dec 2013

  Project: Rebranding van het Friso merk naar Hero Baby. Project: Rebranding van het Friso merk naar Hero Baby.



Vandemoortele

• Belgium
• Food and Beverage Manufacturing
• 700 & Above Employee

• Interim Marketing Manager

  • Aug 2012 - Jun 2013

  Projecten: herpositionering Diamant frituurvet & herlancering / introductie van Reddy Oliën. Projecten: herpositionering Diamant frituurvet & herlancering / introductie van Reddy Oliën.



Westland Kaas

• Huizen

• Interim Trade Marketeer

  • Jun 2012 - Sep 2012



De Bioderij

• Sliedrecht

• Interim Marketing Manager

  • Aug 2009 - Aug 2012

  Projecten: creatie en lancering van 2 nieuwe verse pannenkoeken merken. Jan pannenkoeken in Nederland en Abra-ca-Debora in de UK. Projecten: creatie en lancering van 2 nieuwe verse pannenkoeken merken. Jan pannenkoeken in Nederland en Abra-ca-Debora in de UK.



De Graaf Bakeries

• Netherlands
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Interim Marketing Manager

  • Aug 2011 - Apr 2012



FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• New Product Development Manager Health

  • Sep 2008 - Aug 2009

  Verantwoordelijk voor product innovaties van Milner kaas.

• Brand Manager

  • Jul 2006 - Sep 2008



Concorp BV

• Netherlands
• Manufacturing
• 1 - 100 Employee

• Product Manager

  • 2004 - 2006

• Channel Manager

  • 2002 - 2004



IRI

• United States
• Market Research
• 700 & Above Employee

• Marktanalist

  • 2000 - 2002