Freelance International Expansie

• Jan 2023 - Present

Freelance | Marketing | International Expansion Manager

• Jan 2023 - Present

Country Manager Benelux

• Nov 2019 - Oct 2022

As Country Manager Benelux I had the full responsibility of the P&L for both markets with a monthly revenue of +/- 1 million euro. My focus was to increase brand awareness, drive growth, create upsell and to retain a good CLV.𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 Responsible for the full-funnel marketing:• Website, Paid SoMe, Influencer collaborations, TVC, Events, Affiliate, Advertorials, Print ads & Inserts• Referral program for members• CRM and Reactivations 𝗣𝗥 & 𝗕𝗥𝗔𝗡𝗗 𝗔𝗖𝗧𝗜𝗩𝗔𝗧𝗜𝗢𝗡• Pop-up store in Amsterdam & Bataviastad • Blue Monday Press event• Box collaboration with &C and Xelly Cabau van Kasbergen• Yearly box-campaigns roll-out with the Dutch Beauty Award• Influencer campaigns about themes as Body Positivity • Influencer/Partnership event with Stokke𝗨𝗣𝗦𝗘𝗟𝗟• Selling over 15.000 Advent Calendars with over €1 million revenue• Creating monthly campaigns for the sales of Limited Editions• Roll-out and monthly sales activations for our own beauty brand Comme Deux.𝗧𝗘𝗔𝗠• 7 FTE: 4x Growth managers, Brand activation manager, 2x Content managers• Close collaboration with all global teams: Ops / Tech / Customer Service / BI / etc. Show less

Country Manager NL

• Dec 2017 - Nov 2019

As Country Manager Goodiebox Netherlands I had the full responsibility of developing and implementing the launch strategy. Launching Goodiebox in NL was the first expansion of many for Goodiebox headquarters. From the start, I was responsible for building, managing and developing a dream-team, creating the go-to-marketing strategy and making sure Goodiebox got awareness and market penetration in the Netherlands. My key responsibilities included:• Creating the launch strategy and implement it from scratch. • A successful launch with 1000 subscribers in the first month, to 40k+ subscribers after a couple years.• Responsible for the full-funnel marketing. Online & Offline Marketing.• Creating the positioning of Goodiebox NL and the storyline to all (potential) members. • PR activations to create more awareness: Press releases, influencer collabs and press events.• Build, manage and develop a team of 9 people: Growth Manager, Brand Manager, Junior Content Manager, Team Lead Customer Service & 5 part-time Customer Service. Show less

Trade Marketeer

• Jul 2017 - Nov 2017

• Responsible for the marketing roll-out of our exclusive partners / brands in hospitality and retail. • Organizing fairs and events, including the Horecava. • Purchasing and stock management of Point of Sale materials. • Responsible for the marketing roll-out of our exclusive partners / brands in hospitality and retail. • Organizing fairs and events, including the Horecava. • Purchasing and stock management of Point of Sale materials.

Project manager International Roll-outs

• Oct 2015 - Jun 2017

• Responsible for Bloomon’s Denmark launch• Mainly responsible PR & Communications and Business Development• Organising marketing and promotion campaigns• Develop creative PR ideas to improve and build relationships with pressstakeholders, bloggers, stylists and external agencies• Coordinate and manage internal and external events (press events, fairs,workshops, photoshoots)

Intern PR & Communications

• Jun 2015 - Sep 2015

• Social media management• Creating content for campaigns and newsletters• Managed Bloomon’s Belgium launch

Intern communications sport- and culture events

• Sep 2014 - Jan 2015

• Translation of the brand strategy into the communications strategy via events • Content management: editorial articles, press releases and video productions • Creation of tailored storylines for on- and offline channels • Translation of the brand strategy into the communications strategy via events • Content management: editorial articles, press releases and video productions • Creation of tailored storylines for on- and offline channels

Intern Shopper Marketing Retail

• Feb 2014 - Jul 2014

• Contribute to the shopper marketing strategy and plans for Jumbo supermarket • Development of POS-material • Contribute to the shopper marketing strategy and plans for Jumbo supermarket • Development of POS-material