Digital PR / Account

• Sep 2021 - Present

- Digital PR - Brand Strategy - Talent Management https://mmconsultingsrl.it - Digital PR - Brand Strategy - Talent Management https://mmconsultingsrl.it

Digital PR / Account

• Jan 2021 - Aug 2021

- Establish and maintain contacts with the main talent agencies and media; - Organize cooperations and special partnerships with other brands and media partners; - Support in managing campaigns, events and projects end to end; - Understanding of media coverage techniques and processes, experience in organizing media events, such as interviews and influencers campaigns; - Understanding and analyzing KPIs, detecting trends, insights; - Support in creating project briefs and ad hoc summary documentation to expose the analysis; - Guarantee the alignment with the other branches of the company, especially with the Sales and Creative teams. Show less

Junior Brand Strategist

• May 2020 - Oct 2020

- Understanding and analyzing KPIs, detecting trends, insights and best practices.- Rebranding and brand repositioning, competitor benchmarking and market research.- Follow brand tone of voice and positioning.- Social media content and editorial plan analysis. - Designing brand strategies.- Defining content and channel strategies.- Designing customer journeys.- Monitor and analyse effectiveness of sm campaigns and communicate insights.- Liaise with Production Team for asset creation and content development.- Collaborate with a diverse group of people from different functions to deliver key results.Market: Fashion & Luxury, Food & Beverage, Consumer Goods, Banking & Insurance, Energy, Utilities, Public Services. Show less

Junior Account & Project Manager

• Nov 2019 - Apr 2020

- Market & competitor analysis; monitoring of category trends;- Constantly monitor and track brand performance and initiatives;- Support the development of consumer activation plans and manage execution across all touchpoints; - Plan digital marketing campaigns and maintain social media presence across all digital channels;- Prepare and create engaging, meaningful and persuasive presentations;- Efficiently manage relationships and executions with external agencies;- Search for interesting formats and tools to create engaging content and facilitate the customer acquisition;- Manage, together with pr team, digital pr opportunities to enrich the social media plan and achieve business goals;- Collaborate with a diverse group of people from different functions to deliver key results;- Support in the creation of contents for institutional channels in line with the declination of the Brand;- Aid in coordinating resources and budget management.Market: Food & Beverage. Show less

Avvocato praticante

• Mar 2018 - Oct 2018