Experience

blocks2bags
• Media Production
• 1 - 100 Employee
• Podcast Host

  • Feb 2023 - Present


Money20/20

• United States
• Events Services
• 100 - 200 Employee

• Europe Content Lead

  • Oct 2022 - Present

• Fintech Journalist

  • Feb 2022 - Oct 2022



Chila

• Brazil
• Retail Apparel and Fashion
• 1 - 100 Employee

• Co-Founder

  • Apr 2021 - Present

  Launched dog-food and pet shop brand in Addis Ababa, while working remotely from Ethiopia. Built entire business, from operations to marketing. Business now has more than 50 monthly subscribers and has grown to four full time employees. Launched dog-food and pet shop brand in Addis Ababa, while working remotely from Ethiopia. Built entire business, from operations to marketing. Business now has more than 50 monthly subscribers and has grown to four full time employees.



Lezzoo

• Iraq
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Researcher

  • Feb 2020 - Apr 2021

  Lead the end-to-end process for production of market intelligence reports, including identifying research themes, design, and where necessary, evaluation of additional research partners. Produce market intelligence reports to support senior stakeholders’ decision making processes for new initiatives and product innovation ideas. Work in a cross-functional team that includes members across commercial, product, and marketing teams to identify customer problems and develop solutions. Lead the end-to-end process for production of market intelligence reports, including identifying research themes, design, and where necessary, evaluation of additional research partners. Produce market intelligence reports to support senior stakeholders’ decision making processes for new initiatives and product innovation ideas. Work in a cross-functional team that includes members across commercial, product, and marketing teams to identify customer problems and develop solutions.



Business Insider

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Research Analyst

  • Jun 2019 - Feb 2020

  Responsible for producing long-form content like reports and slide decks that incorporated both primary and secondary data.Utilised a range of analysis techniques like forecasting and qualitative data collection from interviews. and as well as gathering and analysing primary data from in-depth interview from Spoke at fintech industry events, including charing the first day of the blockchain session at Fintech Connect, one of the largest fintech conferences in the UK.Sat on the product development team tasked with iterating and improving the flagship newsletter product. Fintech subject matter expert, with my work cited in a range of publications, ranging from media to private and non-government organisations. Show less

• Research Associate

  • Aug 2018 - Jun 2019

  Produced daily briefing newsletter analysing the biggest fintech stories, published on the Business Insider website. Wrote in-depth reports on specific technology driven trends, like digital banking and blockchain, transforming the financial services industry. Gathered primary data through interviews with C-suite executives at some of the largest global financial institutions and fintech startups.



Football Beyond Borders

• Education Administration Programs
• 1 - 100 Employee

• Content Creator

  • Mar 2018 - Oct 2018

  Football Beyond Borders is an education charity which uses the power of football to inspire young people from disadvantaged backgrounds to achieve their goals and make their voices heard. FBB does this by putting a young person’s passion for football at the heart of their educational experience. In my role I created and curated content for the website and other social channels to keep FBB's wide-range of stakeholders, from students to trustees and teachers, informed about the organisations work. Show less


Freelance
• Egypt
• Human Resources
• 1 - 100 Employee
• Freelance Content Writer

  • Sep 2017 - Aug 2018

Start Cre8ive
• United Kingdom
• Freight and Package Transportation
• Content Manager

  • Nov 2017 - Jun 2018


Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Student Consultant

  • Jan 2016 - May 2016

  Worked in a group that consisted of 12 other students to produce market-led research report. Report aimed at providing detailed assessment and prescriptions for Unilever for extension of house-hold products in emerging economies. My role in the group included in-depth research for a chapter of the final report, as well as being responsible for editing, proofreading and ammending the overall content of final report. Worked in a group that consisted of 12 other students to produce market-led research report. Report aimed at providing detailed assessment and prescriptions for Unilever for extension of house-hold products in emerging economies. My role in the group included in-depth research for a chapter of the final report, as well as being responsible for editing, proofreading and ammending the overall content of final report.