Mickey Russell
Social Media Manager at IOI Ventures- Claim this Profile
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Bio
Experience
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IOI Ventures
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Manager
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Jan 2021 - Present
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Content Creator
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Jul 2020 - Jan 2021
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LEGACY Global Sports
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United States
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Spectator Sports
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1 - 100 Employee
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Social Media Specialist
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Jan 2020 - Mar 2020
Responsible for generating content and overseeing production on 75+ social media channels with a combined 500,000+ followers.• Grew corporate social media following 63.62% YOY• Utilize the Adobe Cloud to create engaging images, graphics and videos for all company social media channels including Instagram, Twitter, Facebook, TikTok and LinkedIn.• Develop and maintain brand voice for LEGACY Global Sports across all divisions of the company, including Hockey, Soccer and Lacrosse. • Provide on-site social media coverage at sports events across the United States.• Lead paid social media campaigns to drive users to event registration pages.
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Digital Marketing Coordinator, Lacrosse
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Feb 2019 - Jan 2020
Oversaw all marketing efforts for the lacrosse division of LEGACY Global Sports, including social, email and website development.• Created and implemented email marketing strategies for 20+ lacrosse events throughout the year using HubSpot, growing website acquisition 398% YOY• Executed monthly social media content calendar, as well as provided on-site social media coverage at lacrosse events.• Utilized WordPress to build landing pages for event registration and content pieces, grew pageviews 538% YOY.• Acted as point of contact for customer service inquiries via Olark chat support, HubSpot form fill-outs and social media direct messages.
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Digital Marketing Intern
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May 2018 - Feb 2019
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Sigma Phi Epsilon (Official)
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United States
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Non-profit Organizations
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300 - 400 Employee
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Vice President Of Programming
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Nov 2017 - Nov 2018
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Vice President of Communications
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Jan 2017 - Dec 2017
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House Manager
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Feb 2017 - Jul 2017
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Fitness Assistant
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May 2017 - Sep 2018
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Education
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University of New Hampshire
Bachelor's degree, Recreation Management and Policy