Mick de Meijer ⚡

Advisor at theRise
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Contact Information
us****@****om
(386) 825-5501
Location
Brooklyn, New York, United States, US
Languages
  • English Native or bilingual proficiency
  • Dutch Native or bilingual proficiency
  • German Limited working proficiency
  • French Elementary proficiency

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Bio

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5.0

/5.0
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Sebhia Dibra

Mick possesses outstanding expertise in business development, as well as brand and product marketing. His strategic insights, paired with his results-oriented approach, render him invaluable to any later-stage startup or established corporation. I recommend Mick for both consultative roles and as a seasoned advisor for emerging startups.

Michael Saloio

Mick was introduced to Huddle through one of our early members. He quickly became one of our community's highest-recommended product & growth leads, and after just a few months in our builder community, we asked Mick to join our internal team. Over the course of ~1 year, he helped increase our conversion rate from 20% to 70% and ultimately double our annual GTV. Mick's role at Huddle balanced helping our customers (founders) build product and growth teams while increasing the number of customers our marketplace could serve. He's the type of teammate who's early to the meeting, enthusiastic about his work, and goes above and beyond to look at the data, gain insights, and generate solutions. Moreover, he's committed to his own self-growth and leadership development. It was a pleasure working with Mick. Highly recommend Mick to startups, where he has a ton of reps, and later-stage companies that want to bring innovation and growth to their product and marketing teams.

Stephanie Golik

I worked closely with Mick building Huddle from the ground up. He was part of our small scrappy team and wore a bunch of hats. He specifically led up sales initiatives at Huddle and was absolutely pivotal in growing customers. During his first year at Huddle, he retooled our sales funnel and processes to generate a 7x faster customer experience and 3x higher conversion. He's excellent at digging into ambiguous spaces and hustling to find the right solutions. He's also just extremely personable and passionate, which retained customers into turned them into Huddle evangelists. Beyond his ability to close customers, he has a knack and deep understanding of product, growth and using data to power decisions, making him a tour de force in startup building. He's a gem.

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Credentials

  • Digital Product Management: Modern Fundamentals
    University of Virginia Darden School of Business
    Jun, 2020
    - Nov, 2024
  • Continuous Innovation CI-Practitioner
    LEANSTACK
    Jun, 2019
    - Nov, 2024
  • Landmark leadership transformation program
    Vanto Group
    Mar, 2022
    - Nov, 2024

Experience

    • Advertising Services
    • 1 - 100 Employee
    • Advisor
      • Aug 2018 - Present

      Product-Brand-Growth advisory and fractional consultancy to funded early-stage startups. Product-Brand-Growth advisory and fractional consultancy to funded early-stage startups.

    • United States
    • Internet Marketplace Platforms
    • 1 - 100 Employee
    • Managing Partner, Head of Sales
      • Jan 2022 - Jul 2023

      I joined the team of this future-of-work talent marketplace as employee #5, right after their $3.4M Seed raise (Wave Capital, IDEO, and Outlander). I led the Sales team and acted as a liaison between Sales, Product, and Engineering teams to help speed up user onboarding, retention, and community monetization. Recommendations from Huddle's founders: - Co-founder CEO Mike says: "Highly recommend Mick to startups, where he has a ton of reps, and later-stage companies that want to bring innovation and growth to their product and marketing teams." - Co-founder and Head of Product Stephanie says: "Beyond his ability to close customers, he has a knack and deep understanding of product, growth and using data to power decisions, making him a tour de force in startup building. He's a gem." Huddle creates flexible super teams, leveraging its network of designers and builders from places like Airbnb, Snap, Amazon, and Spotify. ► Hire #5, leading business growth. Deal closer. Liaison between Sales and Product teams to ensure a continuous Build-Measure-Learn cycle. ► Doubled revenue year-over-year, increased deal conversion rate from 25% to 70%, speed up team-matching 7X. Show less

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Partner
      • Dec 2020 - Nov 2021

      I partnered with the founding team to help with business development through my network whilst working on my footwear startup. ► Together is a full-service brand company, working in alliance with early-stage startup founders. (categories: proptech, DTC, and Web3). I partnered with the founding team to help with business development through my network whilst working on my footwear startup. ► Together is a full-service brand company, working in alliance with early-stage startup founders. (categories: proptech, DTC, and Web3).

    • United States
    • Retail
    • Co-Founder, Brand & Marketing
      • Aug 2020 - Apr 2021

      My 3rd co-founder experience. I partnered with the former founder of fashion shoe brand Dolce Vita (acquired by Steve Madden) to create and launch a new footwear brand. Oncept is a DTC and wholesale brand, offering high-fashion shoe essentials to consumers seeking stylish shoes. ► I led customer discovery, branding, and Shopify shop development works streams and pre-launch social marketing planning prior to parting with my co-founders. My 3rd co-founder experience. I partnered with the former founder of fashion shoe brand Dolce Vita (acquired by Steve Madden) to create and launch a new footwear brand. Oncept is a DTC and wholesale brand, offering high-fashion shoe essentials to consumers seeking stylish shoes. ► I led customer discovery, branding, and Shopify shop development works streams and pre-launch social marketing planning prior to parting with my co-founders.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Fellow
      • Oct 2020 - Dec 2020

      I joined the Day One community as a founding member when founder Andrew was putting the first cohort together. Day One is a startup community accelerator for early-stage entrepreneurs and builders, who are in the formative stages of building new ventures. I joined the Day One community as a founding member when founder Andrew was putting the first cohort together. Day One is a startup community accelerator for early-stage entrepreneurs and builders, who are in the formative stages of building new ventures.

    • Croatia
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Partner
      • Dec 2018 - Dec 2020

      I partnered with Q to help the agency expand into the US market by leveraging my network. I acted as a Business Developer, identifying prospect's business needs and translating these into project workstreams for Q's product design and engineering teams. ♛ Q is the #1 fastest-growing software agency in Europe, awarded by Deloitte Technology Fast 500™ EMEA, and a global top 20 agency on agency review site Clutch. I partnered with Q to help the agency expand into the US market by leveraging my network. I acted as a Business Developer, identifying prospect's business needs and translating these into project workstreams for Q's product design and engineering teams. ♛ Q is the #1 fastest-growing software agency in Europe, awarded by Deloitte Technology Fast 500™ EMEA, and a global top 20 agency on agency review site Clutch.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Group Director, DTC Growth Marketing
      • Mar 2019 - Feb 2020

      At 360i (part of advertising network Dentsu), I helped internal teams to think and operate more like startups, by integrating lean startup, continuous innovation and growth marketing principles and tactics, to benefit Direct-to-Consumer F500 brands and startups such as 7-Eleven and BAKKT. I became part of a large pre-COVID re-organization lay-off round. Recommendation by former Chief Strategy Officer Raig: "Mick is a unique talent - he seamlessly blurs the lines between research, strategy, data and conversion tactics to bring a huge sense of order and rigor to any conversation around go-to-market strategy." ► Collaborated with agency teams across media, analytics, and product teams, pivoting the Go-To-Market strategy for 7Eleven's 7Now mobile app. Show less

    • United States
    • Retail Art Supplies
    • Co-Founder & CEO
      • Aug 2014 - Aug 2018

      My 2nd co-founder ride, taking a visual tech DTC startup from a lean bootstrapped Etsy shop to a pre-seed Shopify-integrated mobile app. LTV was $250 with peak orders of $1,200. Frustrated by the barriers of brick-and-mortar printing and custom framing services, I started the company by validating the idea by applying lean startup principles and was responsible for overall business strategy, strategic partnerships, and investor relationships. Recommendation from my co-founder: "He is a true founder, a beginner, a guy who can start it all from scratch and set something up for scale. His passion has made him an expert in lean startup methodology, customer insights and growth marketing." Framafoto was a mobile-first DTC custom-framing home decor startup. We helped home decor stylers hang more happiness in their homes through an intuitive custom-framing mobile app. ► Raised pre-seed, got really close to Product-Market-Fit, almost went on SharkTank but ran out of runway. ► Wearing typical multiple startup hats across Fundraising, Operations, Partnerships, and Business Strategy. Show less

    • Advertising Services
    • 100 - 200 Employee
    • Executive Director, Branding
      • May 2015 - Jul 2016

      I joined Red Antler when emerging DTC brands were being backed by VC firms for hypergrowth through branding and brand activation. I rebuilt the account and production team, and optimized the agency services offering to maximize profitability and efficiency. I also got schooled in branding by the very best. Recommendation, from co-founder Emily Heyward: "Mick is an incredibly thoughtful, empathetic manager of people. He displays great integrity in his work and his ideas. And he's both extremely hard working and a blast to be around, a key combo!" Red Antler is a top branding agency for startups and new ventures. Based in Brooklyn, the team partners with companies to build compelling and highly successful brands such as Casper and AllBirds. ► Responsible for Client Team's overall performance, happiness, and individual growth. Part of the executive management team. Show less

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Group Account Director, Product and Brand Marketing
      • Oct 2011 - Dec 2013

      I collaborated with major corporate brand teams and inter-agency teams to launch and grow brand marketing campaigns with integrated mobile products and campaigns. I turned a $150k project into a multi-million dollar client portfolio, leading product, growth, and engineering workstreams. I joined the Hyperfactory team as employee #35 before the agency was acquired by Meredith Corporation and was rebranded to MXM Mobile. ► Led account planning, mobile and web product design and development teams, strategic brand Quarterly Business Reviews, and inter-agency omnichannel campaign planning. ► Client Partner to Victoria's Secret PINK, Church & Dwight brands (TROJAN, First Response, Nair, Simply Saline, Oxiclean), Random House and Lowe's. ♛ Awarded with Meredith Excellence Marketing 2013 award as a result of continued growth and success for key client Victoria's Secret PINK (nr 2. in the iPhone Apple AppStore September 2012, category Lifestyle) ♛ Winner of iMedia mobile agency of year 2013 | Account lead winning Account (TROJAN, Church & Dwight) Show less

  • MobGen (acq. by Accenture Interactive)
    • Amsterdam Area, Netherlands
    • Co-Founder, Client Services Mobile Marketing
      • Jan 2009 - Jul 2011

      I co-founded Amsterdam's leading mobile marketing agency, taking major consumer brands into the mobile era. I acted as a client partner and product manager, and managed creative and engineering workstreams. From a 3-person team to a 45-person team in 2,5 years. I then moved to New York City to join the Hyperfactory team (acquired by Meredith and sold to Time Warner) to grow their client portfolio. MobGen was a leading mobile loyalty and solutions agency, helping brands with integrated marketing solutions, with offices in Amsterdam, London and Coruña. ► Co-started the agency with the former COO of JWT Europe. ► Oversaw project management of mobile sites, iOS apps and integrated campaigns (Print, Out of Home, social, online, and mobile display advertising). ♛ Winner of FMCG SAN Accent award for Heinz Amoy, 2010. Show less

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Director of Product Management
      • Sep 2008 - Jan 2009

      As part of a small startup team, wearing Product, Business Development and Growth hats, I rolled out an online multiplayer fantasy game product internationally. Liason between Product and Engineering.Sportdreams was an international provider of fantasy and sports community games for publishers such as El Mundo Deportivo (Grupo Godó), and RTL Interactive (Holland Media Group).

    • Jr. Product Manager
      • Aug 2007 - Sep 2008

      ► Project lead for Hyves (Dutch premier social network), Goal.com, RTL Interactive, Telegraaf Media Group.► Rolled out Go-To-Market plan for various international online fantasy games.► Product roadmap development and project management.

    • Germany
    • Online Audio and Video Media
    • 100 - 200 Employee
    • Product and Country Manager
      • Oct 2006 - Aug 2007

      This is where I learned growth before the term was even coined. Experimentation across performance media and landing page optimization to acquire, activate, and retain mobile users of premium content. TMG Global (acquired by CLIQ Digital in 2011) was a leading independent international (B2B & D2C) provider of interactive television content, online fantasy games, and a global top 10 mobile content producer. ► Planner and buyer of paid media (mobile display and affiliate) ► Project manager of interactive TV content and premium SMS trivia gaming ► Integration manager with major US telecom carriers ► Product manager of creative and UX/UI work streams for online and mobile landing pages. Show less

    • United States
    • Entertainment
    • 700 & Above Employee
    • Analyst Marketing & Consumer Insight
      • May 2004 - Oct 2004

      As a data nerd, this felt like home. Data mining, numbers crushing. ► Pulled daily TV programming performance numbers across MTV and Nickelodeon channels and turned these into digestible insights for program managers and executive teams. As a data nerd, this felt like home. Data mining, numbers crushing. ► Pulled daily TV programming performance numbers across MTV and Nickelodeon channels and turned these into digestible insights for program managers and executive teams.

Education

  • Utrecht University
    Masters, New Media & Digital Culture
    2000 - 2006
  • The Chinese University of Hong Kong
    Corporate Advertising, Master thesis research
    2005 - 2005

Community

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