Mickayla Miller
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English -
Topline Score
Bio
Experience
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LNP Media Group
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United States
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Media Production
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100 - 200 Employee
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Aug 2021 - Present
- Attends live events, offering same-day turnaround for stories, as well as thorough live coverage through Twitter.- Writes in-depth, engaging profiles about people and facets of the entertainment industry.- Writes timely, relevant briefs for use online and in print.- Takes a digital-minded approach to features, consistently making sure we have effective multimedia elements to each story.- Writes SEO-friendly headlines and body copy.- Frequently schedules photo assignments for eye-catching, interesting events in Lancaster County.- Tracks daily progress on Parse.ly, frequently one of the top five most-read authors in the newsroom.- Uses social media, like Twitter, Facebook and Instagram to find story ideas and keep in contact with sources. Show less
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Jan 2019 - Sep 2021
- Curate engaging digital media content for LancasterOnline.com and its social media channels- Serve as a point-person for site production when breaking news hits; writing headlines, adding links and embeds to stories, coordinating email and push notifications, etc.- Oversee website content, ensuring it's visually appealing and drives engagement- Work with reporters to make their print content more digital-friendly, i.e; adding effective headlines, SEO management, using digital resources to enhance a story- Analyze data daily to identify trends in well-performing stories and convey to editors when stories are underperforming- Serve as the last line of defense for a story before it goes online, including editing for clarity and typos, including the correct photos and photo captions, back-end tagging to control where and when a story goes live- Scour the web for local content our outlet may have missed, as well as content that could be localized- Write everything from columns to full-length features to quick aggregations Show less
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Aug 2017 - Dec 2018
- Produce content for Fly After 5, Lancaster County's entertainment magazine- Research ongoing events to concept story ideas
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May 2017 - Aug 2017
- Create content for the bi-monthly entertainment magazine, Fly After 5- Concept story ideas for supervisor's consideration- Create a business plan for the implementation of a new section of the magazine (subculture-focused)- Work with the advertisement manager and design team to ensure full vision for stories is met- Update and refresh content calendar
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Panera Bread
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United States
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Restaurants
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700 & Above Employee
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Mar 2016 - Mar 2020
Associate Trainer:- Train new and existing employees on all facets of the restaurant- Maintain a high standard of food safety and presentation- Ensure a high level of accuracy and warmth with customers and fellow employees- Uphold quality standards, especially regarding food safety, customer warmth, and product knowledgePro Team:- Provide training to employees and management in regard to opening new bakery-cafes- Train a small group of 1-5 employees on a position, with a focus on food presentation, safety, quality, speed, and product knowledge- Troubleshoot areas of confusion and misunderstanding- Evaluate employees on their growth and performance- Correspond with management to make executive decisions regarding quality Show less
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Jun 2015 - Mar 2016
As one of the most cross-trained employees, I did practically anything that needed done around the restaurant. I was trained in opening and closing the restaurant, and have relevant skills with a POS machine. I also have line cook experience, and primarily act as a staple of the food production side. I also clean, wash dishes, ensure food safety at all times and ensure that we're working in a safe and food-friendly environment.
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Aug 2018 - Apr 2019
- Schedule Facebook posts for our Facebook page- Manage ad promotions- Create stills and videos for clients interested in advertising- Create content geared for engagement
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May 2018 - Apr 2019
- Maintain daily operations of the newspaper, maintaining status as the first point of contact for the organization- Budget finances for conferences, publishing costs, and advertising revenue- Organize weekly meetings that offer critiques of the most recently published newspaper- Reach out to other organizations and/or local businesses on and off campus- Assist new students in finding their strengths and weaknesses as they pertain to The Snapper- Reinvent the social media and business departments of The Snapper- Sell advertisement spaces to those in the Lancaster and Millersville area- Proof the newspaper before publication, ensuring an error-free product- Distribute the newspaper all over campus Show less
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Nov 2017 - May 2018
- Manage finances, ensuring that The Snapper does not go over budget with production- Coordinate staff bonding events- Implement a social media plan for the upcoming year- Create content for The Snapper, for the news, arts, features, and opinion sections- Plan and execute a trip for 12 people to New York City for the College Media Association 2018 conference- Distribute the newspaper to buildings on campus- Sell advertisements to local businesses in the Lancaster & Millersville area- Coordinating bi-weekly meetings with the business and advertising staff for The Snapper- Conceptualized a marketing plan for the upcoming year Show less
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Apr 2015 - Dec 2017
- Design the front two pages of The Snapper- Curate relevant content for the Millersville community- Correspond with team of news writers to ensure steady content- Produce content for the news section, as well as the opinion, sports, features and arts section- Produce weekly emails with self-curated story ideas- Revise layouts with constructive criticism, both self-directed and given by others- Curate content for social media production (Facebook, Twitter)- Cover breaking news - (ex: Student Senate president resignation, PASSHE strike). Show less
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Aug 2014 - Apr 2015
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donovan
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Intern
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May 2018 - Dec 2018
- Create timely content for social media production schedules for brands such as Perdue, Coleman Natural Foods, Lucky Leaf, NatureSweet, and several specialized local chicken brands on the West Coast - Conceptualize decks and social media plans for upcoming online and in-store brand promotions - Write and proofread advertisement copy - Conceptualize novel ideas for brands, particularly relating to millennial outreach - Research competitors and write briefs on their methods - Calculate engagement goals and costs for social media post promotion - Schedule social media content on Sprinklr and Gain - Write blog posts for Perdue, Central Focus - Research and discover influencers that brands can specially target for content creation - Correspond with creative department, conceptualizing ideas for future social media posts - Assist in carrying out various organizational tasks in the office Show less
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LNP Media Group
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United States
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Media Production
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100 - 200 Employee
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Editorial Intern
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May 2016 - Jul 2016
- Cover breaking news and live events - Aggregate national content for the Lancaster community - Coordinate with the Page 1 editor for story concepts/visualizations - Interact with the community - Created several front page news packages - Cover breaking news and live events - Aggregate national content for the Lancaster community - Coordinate with the Page 1 editor for story concepts/visualizations - Interact with the community - Created several front page news packages
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Education
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Millersville University of Pennsylvania
Bachelor of Science - BS, Communication and Media Studies -
Central York High School
Arts/Humanities, 3.6