Experience

Hisense South Africa

• South Africa
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Senior Marketing Manager

  • Jun 2020 - Present

  Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups in conjunction with the agency Build strategic relationships and partner with key industry players, agencies, and channels (retailers) Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Oversee and approve marketing material, from website banners to hard copy brochures and case studies Proactively participated in meetings and helped create new practices. Consistently met my short and long-term targets. Trained, coached, and supervised new staff members. Pitched ideas on how to improve performance and efficiency. Helped management identify workflow issues and solutions. Manage and coordinate marketing and creative staff (15 people) Lead market research efforts to uncover the viability of current and existing products Collaborate with media organizations and advertising agencies Brainstorm ideas for new campaigns Coordinate with the sales team and other departments to produce effective strategies Monitor current campaigns, ensuring staff meets deadlines and completes necessary tasks Analyze data to evaluate the success of the marketing efforts and come up with new ideas to improve brand marketing and exposure Show less



Hisense SA Sales Holdings (Pty) Ltd

• Planning & Promotions Manager

  • Mar 2016 - Jun 2020

  Head of Department 3 Departments reporting into me Field Team (150 People) Training (3 people) BTL Marketing (3 people) 156 team members Head of Department 3 Departments reporting into me Field Team (150 People) Training (3 people) BTL Marketing (3 people) 156 team members



Hisense SA Sales Holdings

• South Africa
• 1 - 100 Employee

• National Field Team Manager

  • Jul 2014 - Jun 2020

  Just been promoted to National Field Team Manager. Running all 3 regions which include Gauteng, Western Cape and KZN Just been promoted to National Field Team Manager. Running all 3 regions which include Gauteng, Western Cape and KZN

• Retail Regional Manager

  • Apr 2013 - Jul 2014

  KEY PERFORMANCE AREAS 1. Manage the sales team members to ensure maximum sales are achieved and sales targets are met. (actively promoting sell out in the team) 2. To facilitate the transfer of sales and marketing information from Sales managers to the sales team. 3. To assist with the collection of sales data from the sales team and transfer to the relevant managers. 4. To assess merchandising standards at the store and alert the relevant person of any actions required. 5. Complete allocated store call cycles. 6. To ensure that the reporting compliance targets are achieved. Key Performance Indicators 1. Achievement of the Sales Teams Sales targets across CE channel as advised by the Sales/Project Manager 2. Evaluation of team members performance according to the Promoter/Merchandiser and Hub Manager KPI’s (Provide clear performance objectives for team members and ensure these are achieved) 3. Achievement of call and daily compliance targets as advised by the Project manager Key Performance Areas 1) Management and achievement of Promoters, Merchandiser and Hub Manager standards across the CE channel in terms of: a) Merchandising (working in collaboration with the Hub Managers/Merchandisers) b) Professional conduct and appearance of the Promoters c) Levels of training (ensuring team member has adequate levels of training) d) Achievement of targets, weekly monitoring 2) Transfer of sales and marketing information from the Sales Manager/Project manager to the sales team member Show less



Russells

• United Kingdom
• Machinery Manufacturing
• 1 - 100 Employee

• General Manager Marketing

  • Jan 2006 - Feb 2013

  KEY PERFORMANCE AREAS MANAGE MARKETING STRATEGIES  Conceptualise strategies by setting up regular brainstorming sessions with Executives, Agencies, Media Houses and relevant Suppliers.  Convert concepts into action plans by selecting appropriate communication medium. MANAGE MARKETING BUDGETS  Compile marketing budget by comparing historical data and comply with guidelines set by Exco.  Align the budget to the strategy to achieve goals.  Work within the parameters of total marketing spend. MANAGE MARKETING PRODUCTION  Communicate objectives and deadlines to all relevant staff and suppliers.  Extract information from internal meetings, interpret and implement. MANAGE MEDIA  Align media and budget complement strategy and target market.  Communicate strategy to media planner in order to achieve set goals. ENSURE COMMUNICATION OF MARKETING STRATEGIES  Communicate marketing activities and plans to all relevant parties, to support strategies.  Inform relevant parties by written and verbal communication timeously. Show less