Michelle (Michu) Benaim S.
Partner / CEO at In-House Intl. Creative- Claim this Profile
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Spanish Native or bilingual proficiency
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Bio
Ellen Booras
Michu and her team joined findhelp (previously Aunt Bertha) at a critical time for the company, where we were taking the leap from start-up to rapidly scaling small business. She was tasked with an intimidating goal, to rebrand our company and expand our MAU. First and foremost -- I'd like to applaud Michu for her ability to integrate seamlessly into a new and unfamiliar company. Even a few days in, I felt like Michu was a part of my own team and appreciated her ability to gain trust quickly with our executive team to advocate for change. In my opinion, that is a skill that cannot be taught. Additionally, she has the ability to identify a large problem, put together a solid business case, and break it down into a digestible scope that yields strategic and impactful results. In her six month tenure at findhelp, she transformed our Marketing team from a team of two into a strong, well-organized team, rebranded our company (with glowing feedback from customers and users), and increased the MAU of our free public site (findhelp.org) by 38% -- meaning more people in need were connected with goods and services. As a project manager myself, the most stressful part of a project can be closing it down and passing it off to a newly responsible team to handle. Michu did that with grace, by preparing our teams with documentation, process, and project plans to set everyone up for success. It was a pleasure to work with Michu, and she is missed; however, her strategic impact will be long-lasting at findhelp and we are all grateful to her for it!
Erica Dahl
I had the opportunity to work closely with Michu and her very talented team for several months in 2021 as they crafted and executed an ambitious effort to build out a new marketing strategy and ultimately a name change for our company. Michu is a dynamic leader who motivates excellent outcomes. It was a true pleasure working and learning from her. I have recommended her to others looking to take their brand to the next level and hope our professional paths cross again!
Rebecca G.
Michu is one those rare business people who are equal parts strategic and creative. She produces exceptionally beautiful and thoughtful work on behalf of her clients and is constantly looking for ways to bring new ideas to the world. I've had the pleasure of witnessing her ability to manage and motivate creative teams literally around the world, helping guide their best work. I've also been continually impressed by her community centered-ness, both in Austin (with Fusebox and Boss Babes) and globally. For my column on urban creativity for Metropolis Magazine, she has suggested and facilitated some of my most interesting conversations in the series through her network of artists, researchers, activists and academics. I would highly recommend her and the work of In-House International for anyone looking for services across the design spectrum.
Ellen Booras
Michu and her team joined findhelp (previously Aunt Bertha) at a critical time for the company, where we were taking the leap from start-up to rapidly scaling small business. She was tasked with an intimidating goal, to rebrand our company and expand our MAU. First and foremost -- I'd like to applaud Michu for her ability to integrate seamlessly into a new and unfamiliar company. Even a few days in, I felt like Michu was a part of my own team and appreciated her ability to gain trust quickly with our executive team to advocate for change. In my opinion, that is a skill that cannot be taught. Additionally, she has the ability to identify a large problem, put together a solid business case, and break it down into a digestible scope that yields strategic and impactful results. In her six month tenure at findhelp, she transformed our Marketing team from a team of two into a strong, well-organized team, rebranded our company (with glowing feedback from customers and users), and increased the MAU of our free public site (findhelp.org) by 38% -- meaning more people in need were connected with goods and services. As a project manager myself, the most stressful part of a project can be closing it down and passing it off to a newly responsible team to handle. Michu did that with grace, by preparing our teams with documentation, process, and project plans to set everyone up for success. It was a pleasure to work with Michu, and she is missed; however, her strategic impact will be long-lasting at findhelp and we are all grateful to her for it!
Erica Dahl
I had the opportunity to work closely with Michu and her very talented team for several months in 2021 as they crafted and executed an ambitious effort to build out a new marketing strategy and ultimately a name change for our company. Michu is a dynamic leader who motivates excellent outcomes. It was a true pleasure working and learning from her. I have recommended her to others looking to take their brand to the next level and hope our professional paths cross again!
Rebecca G.
Michu is one those rare business people who are equal parts strategic and creative. She produces exceptionally beautiful and thoughtful work on behalf of her clients and is constantly looking for ways to bring new ideas to the world. I've had the pleasure of witnessing her ability to manage and motivate creative teams literally around the world, helping guide their best work. I've also been continually impressed by her community centered-ness, both in Austin (with Fusebox and Boss Babes) and globally. For my column on urban creativity for Metropolis Magazine, she has suggested and facilitated some of my most interesting conversations in the series through her network of artists, researchers, activists and academics. I would highly recommend her and the work of In-House International for anyone looking for services across the design spectrum.
Ellen Booras
Michu and her team joined findhelp (previously Aunt Bertha) at a critical time for the company, where we were taking the leap from start-up to rapidly scaling small business. She was tasked with an intimidating goal, to rebrand our company and expand our MAU. First and foremost -- I'd like to applaud Michu for her ability to integrate seamlessly into a new and unfamiliar company. Even a few days in, I felt like Michu was a part of my own team and appreciated her ability to gain trust quickly with our executive team to advocate for change. In my opinion, that is a skill that cannot be taught. Additionally, she has the ability to identify a large problem, put together a solid business case, and break it down into a digestible scope that yields strategic and impactful results. In her six month tenure at findhelp, she transformed our Marketing team from a team of two into a strong, well-organized team, rebranded our company (with glowing feedback from customers and users), and increased the MAU of our free public site (findhelp.org) by 38% -- meaning more people in need were connected with goods and services. As a project manager myself, the most stressful part of a project can be closing it down and passing it off to a newly responsible team to handle. Michu did that with grace, by preparing our teams with documentation, process, and project plans to set everyone up for success. It was a pleasure to work with Michu, and she is missed; however, her strategic impact will be long-lasting at findhelp and we are all grateful to her for it!
Erica Dahl
I had the opportunity to work closely with Michu and her very talented team for several months in 2021 as they crafted and executed an ambitious effort to build out a new marketing strategy and ultimately a name change for our company. Michu is a dynamic leader who motivates excellent outcomes. It was a true pleasure working and learning from her. I have recommended her to others looking to take their brand to the next level and hope our professional paths cross again!
Rebecca G.
Michu is one those rare business people who are equal parts strategic and creative. She produces exceptionally beautiful and thoughtful work on behalf of her clients and is constantly looking for ways to bring new ideas to the world. I've had the pleasure of witnessing her ability to manage and motivate creative teams literally around the world, helping guide their best work. I've also been continually impressed by her community centered-ness, both in Austin (with Fusebox and Boss Babes) and globally. For my column on urban creativity for Metropolis Magazine, she has suggested and facilitated some of my most interesting conversations in the series through her network of artists, researchers, activists and academics. I would highly recommend her and the work of In-House International for anyone looking for services across the design spectrum.
Ellen Booras
Michu and her team joined findhelp (previously Aunt Bertha) at a critical time for the company, where we were taking the leap from start-up to rapidly scaling small business. She was tasked with an intimidating goal, to rebrand our company and expand our MAU. First and foremost -- I'd like to applaud Michu for her ability to integrate seamlessly into a new and unfamiliar company. Even a few days in, I felt like Michu was a part of my own team and appreciated her ability to gain trust quickly with our executive team to advocate for change. In my opinion, that is a skill that cannot be taught. Additionally, she has the ability to identify a large problem, put together a solid business case, and break it down into a digestible scope that yields strategic and impactful results. In her six month tenure at findhelp, she transformed our Marketing team from a team of two into a strong, well-organized team, rebranded our company (with glowing feedback from customers and users), and increased the MAU of our free public site (findhelp.org) by 38% -- meaning more people in need were connected with goods and services. As a project manager myself, the most stressful part of a project can be closing it down and passing it off to a newly responsible team to handle. Michu did that with grace, by preparing our teams with documentation, process, and project plans to set everyone up for success. It was a pleasure to work with Michu, and she is missed; however, her strategic impact will be long-lasting at findhelp and we are all grateful to her for it!
Erica Dahl
I had the opportunity to work closely with Michu and her very talented team for several months in 2021 as they crafted and executed an ambitious effort to build out a new marketing strategy and ultimately a name change for our company. Michu is a dynamic leader who motivates excellent outcomes. It was a true pleasure working and learning from her. I have recommended her to others looking to take their brand to the next level and hope our professional paths cross again!
Rebecca G.
Michu is one those rare business people who are equal parts strategic and creative. She produces exceptionally beautiful and thoughtful work on behalf of her clients and is constantly looking for ways to bring new ideas to the world. I've had the pleasure of witnessing her ability to manage and motivate creative teams literally around the world, helping guide their best work. I've also been continually impressed by her community centered-ness, both in Austin (with Fusebox and Boss Babes) and globally. For my column on urban creativity for Metropolis Magazine, she has suggested and facilitated some of my most interesting conversations in the series through her network of artists, researchers, activists and academics. I would highly recommend her and the work of In-House International for anyone looking for services across the design spectrum.
Experience
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In-House Intl. Creative
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United States
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Design Services
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1 - 100 Employee
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Partner / CEO
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Sep 2015 - Present
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findhelp
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Türkiye
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Non-profit Organization Management
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VP of Marketing
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May 2021 - Nov 2021
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Citymatter
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Environmental Services
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1 - 100 Employee
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Co-founder
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Nov 2014 - Jul 2015
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Partner / Strategy and Marketing
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Jan 2012 - May 2015
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The Gopher Illustrated
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Writing and Editing
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Co-Founder, Content and Managing Editor
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May 2009 - Jan 2015
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UNFPA
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International Affairs
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Strategic Communications Consultant
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Sep 2013 - Dec 2013
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United Nations Population Fund (UNFPA)
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United States
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International Affairs
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700 & Above Employee
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Directorate Intern
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Jun 2013 - Jul 2013
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various publications
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Writing and Editing
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1 - 100 Employee
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Contributor, Editor, Writer.
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Aug 2008 - Jul 2012
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Assistant Editor
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Jan 2009 - Jul 2010
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UnoLink
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Brazil
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Telecommunications
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1 - 100 Employee
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Director, Corporate Communications
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Nov 2008 - Jul 2010
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University of North Carolina at Chapel Hill
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Research
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1 - 100 Employee
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Assistant Researcher, Philosophy Department
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May 2008 - Aug 2008
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The Carolina Quarterly
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Reader, Editor - Fiction.
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Jun 2007 - Aug 2008
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Ackland Art Museum
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Exhibitions Assistant
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Sep 2007 - May 2008
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House Manager at Center for Dramatic Art
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Sep 2005 - Dec 2006
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The Daily Journal
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Media Production
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Editorial Intern
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Jun 2005 - Sep 2005
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Education
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2012 - 2014
The University of Texas at Austin - Red McCombs School of Business
Master of Business Administration (M.B.A.) -
2014 - 2015
Stanford University
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2004 - 2008
University of North Carolina at Chapel Hill
BA -
1999 - 2004
Moral y Luces
High School
Community
