Experience

Seduo.cz

• Czechia
• E-Learning Providers
• 1 - 100 Employee

• Lead Product Marketing Manager

  • Jun 2021 - Present

• Product Marketing Manager

  • Feb 2021 - May 2021

  Seduo.cz/Seduo.sk. We are the biggest Czech-Slovak online educational portal full of video courses from the top lecturers.



LMC

• Czechia
• Human Resources Services
• 700 & Above Employee

• Lead Product Marketing Manager

  • Jun 2021 - Present

• Product Marketing Manager

  • Feb 2021 - May 2021



Direct People

• Senior Innovation Manager

  • Apr 2019 - Sep 2020

  The vision of Direct People is to bring relevant products to the market, my personal to improve customer experience through innovative services and products. 𝗠𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Research, prototype and design of meaningful products and services for clients across industries (banking, FMCG, healthcare, automotive, music, IT-finance), working on 7 projects, building on 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴/𝗛𝘂𝗺𝗮𝗻-𝗖𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 and 𝗮 𝗹𝗲𝗮𝗻 𝘀𝘁𝗮𝗿𝘁-𝘂𝗽 methodologies, 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁- Leading an initiative “Healthcare Platform”, building a community of 60 healthcare professionals, 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗮 𝘁𝗲𝗮𝗺 of 2 people, event management- 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 20 workshop and training days focusing on Human-Centered Design and Lean (certified by Ash Maurya), delivered personally and online - 𝗠𝗲𝗻𝘁𝗼𝗿𝗶𝗻𝗴/𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 of junior colleagues



Asahi Europe & International

• United Kingdom
• Food and Beverage Services
• 400 - 500 Employee

• Central Brand Manager for Austria and SEE countries

  • Jan 2018 - Oct 2018

  𝗠𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Selection of the relevant messages for the countries in different stages- Management of the implementation of TV airing in 3 countries, incl. global TVC adaptation, a media agency selection and airing planning, OOH planning in 1 country, incl. a creative adaptation and locations planning, adaptation and management of digital communication in 3 countries- Implementation of ON-Trade Activities, incl. facelift of 3 pubs i 2 countries and production of POSMs- Support of OFF-Trade, development of a new product and POSMs



Plzeňský Prazdroj

• Czechia
• Food and Beverage Services
• 700 & Above Employee

• Junior Brand Manager Frisco

  • Mar 2016 - Dec 2017

  I earned the opportunity to manage the implementation of the brand relaunch, which goal was to make a declining brand to be a star back again𝗧𝗵𝗲 𝗿𝗲𝗹𝗮𝘂𝗻𝗰𝗵 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱: product innovation, packaging development, a new TA definition, brand repositioning, a new creative platform development, a new TVC, ATL and BTL communication, a new creative agency selection, media planning, intensive cross-functional cooperation with shopper and trade marketing, sales and innovation departments.𝗥𝗲𝘀𝘂𝗹𝘁𝘀:- The volume growth +43,6% year-on-year (2017)

• Brand Specialist Velkopopovicky Kozel

  • Oct 2014 - Feb 2016

  Working for one of the priority brand of Plzensky Prazdroj gave me an opportunity to learn and I gradually gained bigger responsibility.𝗠𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:Leading brand digital campaigns, organizing events for 25 000 visitors, incl. a feared change of a BTL agency and crisis management, product development and launch, including digital and in-store communication, a member of cross-functional team for COOP and building community marketing.

• Brand Specialist Gambrinus

  • Mar 2014 - Sep 2014



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• International Marketing Intern, Beauty Care

  • Feb 2013 - Jul 2013



Accenture

• HR Sourcing Specialist, part-time

  • Feb 2011 - Nov 2011



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Board Member of the committee at the student organisation

  • Apr 2009 - Mar 2010

  Leading a HR department of a committee of 80 people, leading a team of 4.Management of a 3days conference, facilitation at a 4days leadership conference, being a trainer at the Train the Trainers. Leading a HR department of a committee of 80 people, leading a team of 4.Management of a 3days conference, facilitation at a 4days leadership conference, being a trainer at the Train the Trainers.