Experience

LNP Media Group
• United States
• Media Production
• 100 - 200 Employee
• Ecommerce Marketing Specialist

  • Aug 2022 - Present

Texas Haynet
• United States
• Manufacturing
• Brand Sponsorship / Social Media Marketing Specialist

  • Jan 2022 - Present


[self-employed]

• Real Estate
• 1 - 100 Employee

• Brand Marketing / Ecommerce Consultant

  • Jul 2017 - Present

  • Cultivate and develop brands, sponsorships, and loyalty programs. • Content migration and product taxonomy for on demand E-Commerce platforms including WooCommerce, Demandware (Salesforce Commerce Cloud) and Shopify • Develops, implements, and monitors omni-channel marketing campaigns, in collaboration with product owners, and Communications partners. Contributes expertise to marketing deliverables, milestones, and required tasks. • Identifies appropriate tactics per campaign; gathers content/assets and writes customer-facing marketing copy. • Measures business impact of campaigns; and applies sound knowledge, experience, and judgement to best optimize campaign results. • Brand development, influencer marketing, and social media growth for small business. • Website development & maintenance – WordPress, MODX, Squarespace • MailChimp, Constant Contact, Custom content SEO standards and principals – YOAST • Proficient in HTML, Adobe Creative Suite, Knowledgeable in CSS, SQL, familiar with InDesign, PHP, JAVASCRIPT and speak the language of developers. • Proficient in Microsoft Apps, Google G Suite, Basecamp, Harvest Show less



Rodale

• United States

• Online Marketing Producer

  • Feb 2011 - May 2017

  • Instrumental in content migration and set up of product taxonomy, QA testing, troubleshooting, and launch of E-Commerce marketing initiatives for Rodales.com using Demandware (Salesforce Commerce Cloud). • Created campaigns, promotions, coupons, and content slot configurations using Demandware Business Manager (Salesforce Commerce Cloud) for weekly website and affiliate promotions. • Responsible for the creation and visual design of online offers (desktop & responsive) for email market segments and brands-offers including books, magazines, online subscription services, video, music and pdf downloads for Runner’s World, Bicycling, Running Times, Prevention, Men’s Health, Women’s Health, Organic Gardening and Rodale’s Organic Life. Show less



IWCO Direct (Transcontinental)

• Print Production Artist

  • Nov 1996 - Jul 2007

  • Developed and implemented graphics, page layouts and variable data for direct mail marketing campaigns using variable data printing software GMC PrintNet T and GMC 3.16. • Team leader and workflow manager for direct marketing campaigns- pre-press through final print production. • Extremely proficient in Scitex Inkjet Imaging technologies orientations (Simplex, Duplex, Multi-Rip, Collated), Impact, Laser personalization, and DPI resolutions. • Performed copy editing, proofreading and content verification . • Received client letter of commendation from Time Warner. Inc. for exemplary services on direct mail campaigns for International/Domestic markets. • Received company’s Most Valuable Player award and company Applause awards for impeccable quality and timely completion of direct mail campaigns produced in print production. • Knowledge of GMC PrintNet T, GMC 3.16, Scitex Group 1 Software, EZ Letter and Mailproof. Show less



Wyeth Pharmaceuticals

• France
• Real Estate

• Programmer/Analyst

  • Jul 1994 - Oct 1996

  • Responsibilities included all phases of project review, program development and clinical programming for an on-going FDA drug study. • Designed, developed and implemented program listings, tabulations and analysis reports for Doctors and statisticians using SAS and SQL programming. • Completed in-house training courses in SAS processing/report writing, ORACLE database and SQL relational database programming. • Received letter of commendation from Wyeth's MIS manager for team effort on a timely drug study. Show less