Experience

Campbell Marketing & Communications

• Advertising Services
• 1 - 100 Employee

• Account Supervisor, Ford Customer Service Division

  • Oct 2021 - Present

• Senior Account Executive, Ford Customer Service Division

  • 2018 - Oct 2021

  ★ Built trust and credibility with major client, quarterbacking key initiatives centered around program launches, dealer and FAD communications, sales tracking and reporting, contests and incentives, and KPI reporting for program stakeholders. ★ ➤ Develop, execute, and manage Ford Customer Service Division C&I programs—for Ford dealers and Factory Authorized Distributors (FADs)—launching a new program focused on generating revenue and retention through Service personnel.➤ Collaborate with key internal and external stakeholders in the management of NASCAR and NHRA sponsorships, interfacing with motorsports teams to define event goals, and communicating with agency peers to plan onsite activations.➤ Craft targeted content for NHRA / NASCAR communications and program decks, planning and overseeing credentialing and hospitality management at races, coordinating executive travel, and serving as a ‘go-to’ resource during events.➤ Track and trend KPIs, leveraging data to drive financial and campaign decision-making. Monitor budgets and vendor reconciliations; C&I program results; Parts and Service activities; and Wholesale, Aftermarket, and Retail Playbooks.



Backer Landscaping, Inc.

• United States
• Construction
• 1 - 100 Employee

• Assistant to the President / Project Coordinator

  • 2016 - 2018

  ★ Assessed organizational needs and identified and acted on opportunities to drive continuous improvements, create first-time systems and processes, and infuse the business with the structure vital to sustaining efficiency through growth. ★ ➤ Served as a general manager for the principal contract Landscape Architect, coordinated all projects and workflows, and collaborated with internal and external stakeholders to ensure prioritization of processes to meet deliverables and deadlines.➤ Worked toward operational excellence through development and implementation of major system improvements, championing multiple concurrent projects such as relaunching website, digitizing reporting, and upgrading phone system.



TMG Event Marketing

• Sales & Marketing Associate

  • 2012 - 2014

  ★ Grew revenue 20% for 15-show event series through development and execution of brand messaging, sales of commercial spaces during events, and identification and acquisition of notable sponsors able to co-brand events. ★ ➤ Connected with contract talent agencies to procure team members for experiential marketing tour, coordinating the acquisition of labor vital to executing events, delivering on-premise experiences, and providing attendee support. ★ Grew revenue 20% for 15-show event series through development and execution of brand messaging, sales of commercial spaces during events, and identification and acquisition of notable sponsors able to co-brand events. ★ ➤ Connected with contract talent agencies to procure team members for experiential marketing tour, coordinating the acquisition of labor vital to executing events, delivering on-premise experiences, and providing attendee support.



the JRT agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • 2001 - 2007

  ★ Instrumental in the development of brand-centered communications for consumer-facing motorsports advertising, promotion of Mopar maintenance and performance parts, and strategic B2B messaging with the Chrysler dealer base. ★ ➤ Collaborated cross-functionally on the development, delivery, and installation of display properties for events including SEMA, PRI, AAPEX, VOI, NHRA Mopar Mile-High Nationals, Mopar Nationals, Chryslers at Carlisle, and Detroit Autorama.➤ Drove the on-time, under-budget completion of all B2B and B2C marketing and communications collateral, partnering with creative team on the development and execution of campaigns resulting in high levels of awareness and engagement.➤ Shaped clients’ branding, marketing, and strategic communications campaigns, not only by liaising with agency leadership on a daily basis, but also by participating in quarterly client meetings and sharing account visions and objectives.➤ Promoted from Administrative Assistant in 2002 to Account Coordinator, earning second promotion to Account Executive in 2004.