Experience

LTR Digital Group LLC
• United States
• Advertising Services
• 1 - 100 Employee
• Digital Marketing Strategist

  • Mar 2016 - Present


Allstate Peterbilt Group

• United States
• Truck Transportation
• 200 - 300 Employee

• Web / E-commerce Manager

  • Oct 2013 - Feb 2016

  Allstate Peterbilt Group is the largest truck dealership in the upper midwest offering full service solutions for fleets and truck owner operators. Responsibilities and Achievements: Manage daily operations, design and development initiatives, as well as online marketing strategies for the company’s online assets. These include peterbiltparts.com which is a large B2C ecommerce site with 10,000 products, and allstatepeterbilt.com which is the company’s corporate site with an emphasis on B2B truck sales and full service fleet solutions. Successfully lead initiatives to redesign and develop the company’s websites, moving them to the Drupal platform. This provided custom integration with the company’s marketing, asset and inventory management systems while keeping development costs to a minimum. The redevelopment of both sites achieved greater usability for customers, better mobile functionality and improved shopping cart conversions. Managed Google Adwords campaigns including Merchant feed shopping, text and display ads. Developed Email Marketing campaigns to increase sales conversions including monthly promotions that consistently achieve high conversions Implemented Facebook strategies to increase brand awareness and customer engagement, as well as grow our email marketing list from 2000 to over 10000 in less than 2 years. Defined and tracked campaign effectiveness and adjusted strategies accordingly. Analyzed third-party data and investigated new growth opportunities. Achieved growth in e-commerce revenue by 100% in 2014



Katalistik

• United States
• Technology, Information and Internet

• Web Developer / SEO Consultant

  • Jan 2013 - Oct 2013

  Directed planning, budgeting, vendor selection and quality assurance efforts for multiple customer website projects Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions Managed SEO campaigns to increase site ranking and traffic Directed planning, budgeting, vendor selection and quality assurance efforts for multiple customer website projects Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions Managed SEO campaigns to increase site ranking and traffic



Magenic Technologies

• United Kingdom

• SEO Analyst

  • Feb 2011 - Jun 2013

  Developed and implemented effective Search Engine Optimization strategy to increase website traffic and conversions Collaborated with developers, advertisers and production managers to market products and services. Researched new growth opportunities through analytical data Defined and tracked campaign effectiveness and adjusted strategies accordingly. Developed and implemented effective Search Engine Optimization strategy to increase website traffic and conversions Collaborated with developers, advertisers and production managers to market products and services. Researched new growth opportunities through analytical data Defined and tracked campaign effectiveness and adjusted strategies accordingly.



Icelink Design

• Owner

  • Sep 2001 - Jan 2013

  Market intelligence research, website silo architecture, web design and development, search engine marketing and optimization. Lead designer and developer for websites and digital marketing for small businesses and corporations Utilized contemporary design to create concise websites for specific client needs Development experience including Drupal CMS, Wordpress, Adobe Creative Suites, CSS, HTML, PHP and MySQL Designed web graphics including logos, layouts and advertisements Specialized in website architecture to maximize search engine optimization efforts Managed digital marketing campaigns to include various SEO and marketing techniques


Wedlinks
• India
• Web Designer/Developer

  • Sep 2001 - Feb 2003