Director of Communications

• Nov 2022 - Present

Digital Marketing Manager

• Feb 2020 - Nov 2022

Click Boarding is a modern onboarding platform that excites HR and new hires by blending great employee engagement, new hire forms and onboarding tasks into a simple, flexible and compliant solution. As companies struggle to effectively engage new employees while efficiently adhering to compliance standards, Click Boarding makes HR’s job easier by replacing disjointed and inconsistent onboarding processes with a single, secure and streamlined platform that delivers the engaging welcome new employees expect.As a Digital Marketing Manager at Click, I plan, execute and manage omnichannel activities to seed, nurture and grow client pipelines. My key responsibilities include:• Develop, execute and manage steady drumbeat of direct marketing campaigns, webinars, promotions, events and other efforts to drive demand• Manage digital demand gen. media channels including SEO, PPC, paid social, retargeting, and endemic sponsorships• Own lead process from capture to follow-up; work collaboratively with sales to assess quality of MQLs from marketing campaigns• Manage company social media activities, including developing campaigns to support other marketing efforts, creating content, moderating conversations, tracking trends and measuring results• Champion marketing automation nurturing series and workflows targeting partners and customers• Measure, analyze, and report on campaign performance and pipeline building activities to provide visibility to pipeline health and evaluate campaign return on investment• Manage budget and spend, create a quarterly marketing investment plan• Oversee development and optimization of content for demand generation, awareness, and sales enablement

Marketing Manager

• Jun 2018 - Feb 2020

• Drove strategy and execution of Patterson Dental’s key paid media campaigns• Represented Customer Marketing in conversations with priority manufacturer partners, advocating for strategic, multi-touch campaigns that move customers through the purchase funnel based on data and consumer insights• Lead cross-functional teams, driving efficiencies and breaking down barriers to support high-quality, agile work• Launched and managed the first content-driven endemic site partnership with leading industry associations• Developed vendor marketing sponsorship process, inclusive of channel placement opportunities, package templates, submission guidelines, asset collection, and quarterly reporting, and reviews• Supported the roll-out of Lattice Engines, a predictive analytics tool enabling sales with insights in the form of hot leads• Worked directly with regional sales managers to develop and customize templates, centralizing local and national initiatives

Digital Marketing Strategist

• Oct 2016 - Jun 2018

• Developed strategy and managed execution of a highly targeted, multi-media lead generation campaign that delivered over 1,600 digital inquiries and $2.1 million in closed sales in 8 months• Introduced and championed the first behaviorally-driven, lead generation marketing campaign within Patterson Companies• Drove new tactical opportunities such as gated content and programmatic advertising to meet campaign engagement goals• Leveraged cross-channel data and research to understand/share customer insights that ultimately impact business strategy• Served as a core team member in standing up an Inside Sales Team to qualify and close digital lead inquiries from handoff

Internet Marketing Specialist

• Jan 2016 - Sep 2016

• Led email marketing campaigns from inception to analysis, calling upon the creation and optimization of email creatives and targeted landing pages • Identified automation strategies to generate and nurture leads through tactics such as A/B testing, personalization, and behavioral triggers • Created customer-centric, world-class content for 4 web properties using SEO best practices to please both shoppers and search engines • Acted as an effective brand champion and product marketer by collaborating with vendors, stakeholders, and other online channels that work in conjunction with email marketing • Developed creative imagery and assets using Adobe Photoshop and Illustrator for use across eCommerce websites and email campaigns • Managed CMS platforms including Miva and WordPress with the use of HTML and WYSIWYG

Digital Marketing Specialist

• Jul 2015 - Jan 2016

• Documented the requirements and roadmap for implementing an effective web based platform for the Gas Business.• Developed, implemented, and analyzed communication campaigns via the Eloqua automated email system.• Managed Cummins ESB Social Media platforms via corporate-wide accounts and segment-targeted accounts.• Created engaging, targeted landing pages to promote Cummins ESB through digital strategies and content development.

Marketing Communications Specialist

• Jun 2014 - Jul 2015

• Drove brand awareness and increased sales opportunities by managing Cummins ESB North America event attendance.• Led communication tactics for Cummins Gas G-Drive business, driving an enabler to sign new GOEM partnerships in target markets.• Collaborated with external vendors to deliver multi-faceted communication campaigns both on time and on target.• Provided Area Business Organizations in South America and Central America with training and support to drive consistent messaging across the Gas business.

WELLU Marketing/Administrative Coordinator Intern

• Sep 2012 - May 2014

• Developed marketing materials such as brochures, flyers, and newsletters for WELLU programs and events • Managed and enhanced the WELLU website • Coordinated and managed social networking for the WELLU • Scheduled events for the WELLU and followed-up with participants • Attended monthly meetings and took minutes • Developed marketing materials such as brochures, flyers, and newsletters for WELLU programs and events • Managed and enhanced the WELLU website • Coordinated and managed social networking for the WELLU • Scheduled events for the WELLU and followed-up with participants • Attended monthly meetings and took minutes

Sales Functional Excellence Intern

• Jun 2013 - Aug 2013

• Collected and analyzed aftermarket service contract data. • Developed a complete profile of aftermarket tools and resources for the Sales Team. • Created a comprehensive instruction manual for the department’s Oracle CRM system. • Collected and analyzed aftermarket service contract data. • Developed a complete profile of aftermarket tools and resources for the Sales Team. • Created a comprehensive instruction manual for the department’s Oracle CRM system.

Direct Support Professional

• May 2011 - Mar 2013

• Assisted residents with daily personal care • Wrote reports of the daily activities of residents • Communicated and collaborated with coworkers regarding residents • Assisted residents with daily personal care • Wrote reports of the daily activities of residents • Communicated and collaborated with coworkers regarding residents

Marketing Intern

• Jun 2012 - Aug 2012

• Collected competitive information and generated comparison graphs and tables comparing Power Solutions products with top competitors • Analyzed and drew conclusions on CPG Power Solutions position in the market relative to its competitors • Established an effective organization system for the department’s electronic file share • Identified and compared market prices for Cummins Power Solutions products relative to top competitors by application and region • Collected competitive information and generated comparison graphs and tables comparing Power Solutions products with top competitors • Analyzed and drew conclusions on CPG Power Solutions position in the market relative to its competitors • Established an effective organization system for the department’s electronic file share • Identified and compared market prices for Cummins Power Solutions products relative to top competitors by application and region