Michelle Madeleine Pharand

President at Brute Athletic Apparel
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Contact Information
Location
Reading, Pennsylvania, United States, US
Languages
  • English Native or bilingual proficiency
  • French Native or bilingual proficiency

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Experience

    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • President
      • Aug 2019 - Present

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Director Sales & Business Development - Dynamet
      • Jan 2013 - Jun 2019

      •Global commercial responsibility for titanium (customer satisfaction, sales, customer service, logistics, conversion and 3 sales offices)•Develop 10 year long range plan (identifying growth, new products, competitive landscape)•Responsible to develop and execute AOP•Strategic work team experience – M&A evaluations•Senior Executive and BOD presentations & interactions•Negotiation of key customer LTA’s

    • Director, Wire, Strip and Plate Business Unit
      • Feb 2010 - Jan 2013

      • Strategic planning – short & long term• New market development• Develop & execute AOP• Profit optimization• Negotiation of contractual agreements

    • Manager International Business
      • Aug 2007 - Feb 2010

      •Development and evaluation of Strategic Alliance partnerships•Business unit management of international market (analysis, forecasting, planning and development of strategy in coordination with the geographical leaders)•UK facility closure - Accomplished•Sales Compensation / Reorganization

    • Manager, International Market Development
      • Feb 2001 - Aug 2007

      •Immediately established a sustainable sales territory in Singapore & Malaysia to justify local representative•Directed and managed the sales & marketing of products in Australia, China, Malaysia, Singapore and New Zealand •Developed, hired and managed sales representatives and sales agents to achieve planned sales growth, profit margin and market share in the assigned regions.•Completed market assessment in strategic regional locations •Responsible for training and performance evaluations for sales agents•Provided guidance to Business Units on International competitive intelligence, customer service expectations, cultural sensitivity and currency fluctuations impact

    • Sales Representative
      • Nov 1996 - Feb 2001

      •Developed into a seasoned Sales Representative •Team leader of a twelve member Continuous Improvement Group designed to improve efficiency within the Toronto Service Centre•Participated in the co-ordination of developing a new alloy for Carpenter which generated a million dollars in profitable revenue•Organized a “Machining Seminar” conducted to various customers in the greater Toronto area•Participated in negotiations of annual pricing agreements, management of inventory programs and development of new business opportunities•Repositioned Carpenter to regain confidence from a power generation client and successfully maintained $1.5M of business

    • Inside Sales Representative
      • Sep 1994 - Nov 1996

      •Key individual contributor to Toronto Team, during a transitional period with minimal supervision and training•Increased the level of customer service and increased sales growth to clients in Montreal, Quebec which contributed the justification of an Outside Sales Representative •Supported our France territory for a two week period, due to personnel shortage in our Brussels office

Education

  • Laurentian University/Université Laurentienne
    Honors Bachelors of Commerce, Marketing and Finance
    1989 - 1993

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