Michelle Fry

Vice President, R&D at Peace Out Skincare
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Mission Viejo, California, United States, US

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Jacki Puzik

Michelle brought fresh and innovative ideas to the her team on every project she's ever worked on. I recommend Michelle because of her great work ethics and creative skills. Her intelligence and knowledges contribute only professional results on internal and external communications. When in need of a person to take care of business, she's the ideal person to count on. She a proficient, trust worthy, and well-qualified person whom I recommend to anyone.

Shawn Brow

Michelle is a team-player and presents great knowledge and thought with each project she works on. Specifically, she has been a great resource for me to bounce ideas off of and get input to special projects that are being worked on for the National Account Channel. With her past pexperience and attention to details, Michelle is a great asset and someone that I would highly recommend.

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Experience

    • Vice President, R&D
      • Aug 2022 - Present
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Founding Partner - Good Faith
      • Apr 2021 - Apr 2022

      Developed the Good Faith brand from ideation to market including product development, branding, marketing, press, sales, education, finance and corporate affairs.

    • Director, Product & Brand Development
      • Aug 2019 - Apr 2021

      Led the development of multiple beauty and wellness projects including the creation of Good Faith from ideation to market.

    • Director, Product Development & Regulatory
      • Feb 2013 - Jul 2019

      Creation and implementation of product and brand roadmap. Identified new product opportunities, formula + packaging innovation and product improvements in collaboration with lab partners. Led Product Development team and owned the entire development process from concept to launch. Managed R+D / Labs and any third-party formulators at every single step + submission, ensuring formulas met or exceeded expectations and always anchored back to brand ethos. Worked closely with packaging partners + Creative on packaging design and specifications; evaluated and approved proposed package submissions for technical specs including evacuation, aesthetics, functionality and quality. Continuously sourced unique ingredients, materials, vendors that aligned with brand positioning and business goals. Continually monitored our industry and others for trend direction, new ingredients or partner possibilities. Partnered with marketing, creative and agency partners to ensure products met our brand purpose, supported clean skincare philosophy and performed to our efficacy standards. Created relationships with suppliers to ensure timeline management and ownership of all critical dates, including regular communication and relationship management with labs. Management of the department budget including, Cost of Goods (COG), Profit and Loss (P&L) and budget impact for product/category level, and up to brand level. Worked closely with marketing team to provide knowledge around formulas and products that could deliver strong, value-add education to our community. Show less

    • United States
    • Personal Care Product Manufacturing
    • 400 - 500 Employee
    • Product Development
      • Oct 2011 - Feb 2013

      Partnered with key stakeholders on the innovation strategy following with product concepts that execute on that strategy, defining how they fit within the Too Faced portfolio, point of difference in the market, and bringing innovation to the forefront of the concept. Worked with labs, raw material suppliers, CMs, community and other partners on an ongoing basis to identify innovation and opportunities to build new iconic/hero products. Initiated, wrote, and presented cohesive and complete product briefs both internally and externally and partnered with external vendors to execute against the product concepts. Responsible for internal communication with cross-functional partners as it related to product briefs, formula feedback, copy and claims, artwork and regulatory deliverables. Partnered closely with Marketing, Education and Sales to create a holistic product experience that engaged new and repeat consumers. Managed critical dates and influenced cross-functionally to maintain timelines for launches, managing risks and understanding tradeoffs along the development process while delivering products with the highest standards for quality and performance. With the support of team partners, executed on all internal product testing panels, organized clinical testing, confirmed that all other testing (RIPT, stability, compatibility) had been completed. Prepared decks and presented quarterly plans to board members and retailers. Show less

    • United States
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Global Marketing Brand Manager
      • Apr 2009 - Sep 2011

      Managed the development of Dermalogica's core retail and professional product lines; includes formula development, stability/compatibility testing, packaging, global promotions, marketing analysis, forecasting and inventory management. Managed the reformulation of 100+ formulas to address consumer desire for clean products. Developed and implemented strategic business plans. Managed cog’s for all products and promotions - Maintained minimum 85% margin. Developed and executed retail and professional line global promotions. Conducted market analysis, forecasting and inventory management. Developed and executed strategic communication and marketing programs designed to enhance brand recognition. Worked closely with executive team, International Marketing and US Marketing groups to ensure the product line was effectively meeting market needs. Show less

    • United States
    • Cosmetics
    • 300 - 400 Employee
    • Product Development - Cosmetics
      • Aug 2006 - Apr 2009

      Responsible for coordinating design & development of all new products from concept to market. Managed multiple successful Urban Decay product launches. Managed inventory and sales of 150+ sku’s. Managed COG’s for all new and existing products - Maintained minimum 80% margin for all new and existing products. Expanded business of “hero” product resulting in 30% + revenue increase. Coordinated production timelines for all launches. Managed product artwork cycle – Initiated artwork vision and managed to completion. Managed product vendor process and all batches and sample processes. Developed and managed vision through completion: all samples for various retailers. Managed language translation for all international products. Traveled globally to oversee filling and production of products. Show less

    • Germany
    • Restaurants
    • Operations (corporate office)
      • Aug 2005 - Aug 2006

Education

  • Fashion Institute of Design & Merchandising
    Beauty Industry Merchandising & Marketing
  • Vanguard University of Southern California
    Business Administration

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