Michelle Benjamin

Director of Advertising at Naturwood Home Furnishings
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Contact Information
us****@****om
(386) 825-5501
Location
Sacramento, California, United States, US

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Director of Advertising
      • May 1989 - Present

      Responsible for the development and administration of all marketing and advertising functions. Including: develop and administer million dollar ad budget; organize and coordinate all promotions and special events; develop and coordinate all print, broadcast, and digital advertising purchases and production; write all press releases and promotional materials; negotiate and contract with outside vendors and agencies; plan and coordinate all employee events. Responsible for the development and administration of all marketing and advertising functions. Including: develop and administer million dollar ad budget; organize and coordinate all promotions and special events; develop and coordinate all print, broadcast, and digital advertising purchases and production; write all press releases and promotional materials; negotiate and contract with outside vendors and agencies; plan and coordinate all employee events.

    • Consumer Goods
    • 100 - 200 Employee
    • Marketing Coordinator
      • 1986 - 1989

      Directed all advertising functions of sales and marketing department including: design advertisements, flyers, coupons, and forms; negotiated with outside vendors for print projects; coordinated distribution of Point Of Purchase materials to 115 retailers; developed price list tiers, prepared pricing for input, troubleshot computer pricing errors; processed all co-op claims. Directed all advertising functions of sales and marketing department including: design advertisements, flyers, coupons, and forms; negotiated with outside vendors for print projects; coordinated distribution of Point Of Purchase materials to 115 retailers; developed price list tiers, prepared pricing for input, troubleshot computer pricing errors; processed all co-op claims.

Education

  • California State University, Chico
    BA, Public Communications
    1979 - 1984

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