Michelle McGrath

at Great Ormond Street Hospital Children's Charity
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Contact Information
us****@****om
(386) 825-5501
Location
London Area, United Kingdom, UK

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Bio

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Experience

    • United Kingdom
    • Fundraising
    • 200 - 300 Employee
      • Oct 2021 - Present

      Retail lead, reporting into the Brand Licencing partnership manager: shaping and delivering multi-channel marketing campaigns and creative content for D2C and B2B audiences.

      • Oct 2018 - Oct 2021

      Maintained and merchandised the website with new content, adhering to best SEO practices and ensuring poorly performing pages were updated. Used data analysis insights from Facebook, Marketing Cloud and Google Analytics to improve conversion and click through rates. Pitched and delivered new visual identity guidelines, design templates, copy and ‘tone of voice’ guidelines for retail content.

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Events & Marketing Assistant
      • Aug 2017 - Jul 2018

      Young family events marketing lead, delivering marketing plans for young people and family events, optimising event web pages for optimal ticket sales. Young family events marketing lead, delivering marketing plans for young people and family events, optimising event web pages for optimal ticket sales.

    • Customer Advisor
      • Aug 2014 - Jul 2017

Education

  • University of Hertfordshire
    Bachelor’s Degree, Marketing and Advertising
    2014 - 2017
  • University of Kent
    2011 - 2013

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