Marketing, Communications & PR Manager at Fiat, Jeep, Alfa Romeo and Honda

• Jul 2023 - Present

Senior Multibrand Marketing Executive at Fiat, Fiat PRO, Jeep, Alfa Romeo and Honda Ireland

• Jan 2023 - Jun 2023

Marketing Manager

• May 2022 - Dec 2022

Marketing, Communications & PR at Mercedes-Benz Ireland (MDL)

• Dec 2019 - May 2022

Digital Marketing Specialist

• Nov 2018 - Dec 2019

Marketing Officer

• Jun 2017 - Nov 2018

Marketing Collateral Responsible for preparing, planning and project managing marketing campaigns and publications to maximize not-for-profit brand evolution. Produced and implemented members’ quarterly newsletter and board members induction pack. Spearheaded an integrated approach to innovation, linked to all aspects of brand building, including media channels, communication content, press releases, product, package and point of sale design. Digital Marketing and Social Media Strategy Devised, integrated and executed traditional, online and social media strategies. Identified and facilitated innovative enterprises piloted in specific areas within the common bond to increase loan book by 10%. Sourced advertising opportunities providing copy and placement in effective media channels. Collated reports for the management team and board. Produced new web content for PAYAC website development. Project Management Assisted with installation of self-service kiosks, supported migration and refurbishment of offices re-fits. Co-scripted audio branding marketing recordings with PHMG branding agency. Managed and coordinated local film production, ‘Can’t Cope Won’t Cope’. Collaborated with Hair Restoration Blackrock Clinic facilitating patients with an alternative payment scheme. Supported Risk and Compliance with GDPR training. Events and Sponsorship Organised series of events such as: Annual General Meeting, African Confederation, School Quiz, Core Credit Union dlr Community 5K, Dalkey Lobster Festival, Celebrating 50 years in the community and Members Car Draw. Introduced Local Member Forums within each office location to increase engagement within the community. Market Research Orchestrated and assisted a telephone survey with Franklin Research to measure the amount of loans members have with other financial institutions. Spearheaded three focus groups with Amárach Research to measure Personal Micro Credit Loan versus Moneylenders. Show less

Regional Marketing Coordinator

• Apr 2015 - Jun 2017

Direct Marketing Responsible for execution of email broadcast campaigns, media advertisements, conferences, events and customer communications. Initiation and execution of various marketing materials such as brochures, product factsheets, publications, presentations and proposals. Assisted in identifying, developing and delivering marketing solutions for client needs globally including EMEA. Creating and coordinating client communications through Newsweaver/Poppulo e-zine system. Working closely with Compliance, adhering to legislation set by global identities and aligning best practice with customer acquisition and brand objectives. Website and Content Management Management of online marketing campaigns including updating web content on a monthly basis, monitoring and maintaining metrics and budgets. Project managed in Saleforce.com, achieved web redesign and optimisation of organic search. Events and PR Organised event logistics, including save-the-date, invite and agenda communications, registration, presentation slide decks, CPD accreditations, collateral materials and pre-and post-event evaluations. Coordinating PR interviews with main stream TV and Radio channels to enhance exposure. Advertising and Editorial Supported and project managed advertorials and editorials for magazines and newspaper supplements with media and PR agencies. Working with senior leadership to develop, articulate and identify opportunities that drive results. Marketing Analysis Tracked campaign results, prepared reports on performance analysis of past campaigns and offered corrective recommendations regarding concurrent programs. Show less

Marketing Executive

• May 2012 - Apr 2015

Marketing Creation of print and online direct marketing campaigns with the intention of customer acquisition and retention for subscriptions, communication of advertising opportunities and events. Design and Production Assisting in the development of on-site event branding, magazine graphics and covers, logo development and the overall identity of new brands PR and Communications Initiation and execution PR strategy for portfolio of events including, exhibitions, conferences and training Roadshows in NI. Attend industry events, negotiate and manage deliverables of strategic partnerships with media, trade associations and engage with target audiences via social media streams. Web Content Management Management of web banner advertisements across multiple inventories, produce reports/analytics to advertisers, consult advertisers on how best to optimise campaigns, provide written content, source relevant images and graphics, and optimise navigation and e-commerce tools. Show less

Business and PR

• Sep 2009 - May 2012

Events and PR Assistant

• May 2010 - Aug 2011

Customer Service Bank Offical (CSBO)

• Sep 2005 - 2009