Experience

Resy, American Express Global Dining Network

• United States
• Internet Publishing
• 1 - 100 Employee

• Senior Manager, Social Media

  • Apr 2022 - Present



Self-employed

• Freelance Creative & Social Media Strategist

  • Dec 2021 - Present



Likeable, a 10Pearls Company

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Creative Director, Content

  • Jan 2020 - Dec 2021

  Develops and oversees the production of clients’ social media content strategies, campaigns, and final creative deliverables; interprets historical data and industry updates to ensure all content is smart, compelling, and strategic; works collaboratively with in-house studio team to stay on top of content production trends; manages a team of six copywriters, photographers, and videographers.

• Senior Content Strategist, Social Media

  • Feb 2019 - Jan 2020

• Senior Copywriter

  • Sep 2017 - Feb 2019

• Copywriter

  • Jun 2016 - Sep 2017

• Junior Copywriter

  • Oct 2015 - Jun 2016



All the Social Ladies Podcast

• Co-Host & Social Media Manager

  • Apr 2020 - Nov 2021

  Conversations with women “who run the world.” In Season 5 of Carrie Kerpen’s widely loved podcast, she passes the torch to new hosts Jenn Burgess and Michelle Greenbaum, who interview the smartest women in marketing and advertising to learn how they’ve navigated their careers, captained major brands, and used social media along the way.Jenn and Michelle also bring new segments to the show to keep listeners on the pulse of social media culture and trends. Conversations with women “who run the world.” In Season 5 of Carrie Kerpen’s widely loved podcast, she passes the torch to new hosts Jenn Burgess and Michelle Greenbaum, who interview the smartest women in marketing and advertising to learn how they’ve navigated their careers, captained major brands, and used social media along the way.Jenn and Michelle also bring new segments to the show to keep listeners on the pulse of social media culture and trends.



Likeable Social Media, Third Edition

• Co-Author

  • Feb 2019 - Feb 2019

  More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories.



ClassPass

• United States
• Consumer Services
• 300 - 400 Employee

• Freelance Blog Editor

  • Feb 2018 - Jul 2018



TAXI

• Canada
• Advertising Services
• 700 & Above Employee

• Copywriter Intern

  • Jul 2015 - Sep 2015