Experience

Spotify

• Sweden
• Musicians
• 700 & Above Employee

• Social Media Manager - Sub-Saharan Africa

  • May 2023 - Present

  As the social media manager for Spotify in Africa I sit within the marketing team & the goal is to showcase and celebrate the musical culture across Sub-Saharan Africa. My key responsibilities include: - Lead and run the Spotify social media accounts in SSA making them the go-to for culture and audio discovery - Work with agencies to lead, develop, implement and analyse social content - Localise efforts across all key markets - Work closely with cross-functional teams across the globe - Align and collaborate with external partners (creative, media, and social agencies) Show less



Showmax

• South Africa
• Entertainment Providers
• 100 - 200 Employee

• Social Media Content Specialist

  • Nov 2018 - Apr 2023

  I joined Showmax (online subscription video on demand service) in 2019 from parent company MultiChoice/DStv 4 years after its launch into South Africa in 2015 and to date we have launched Showmax Nigeria, Ghana and Kenya leveraging our vast catalogue. As a social specialist working within a team of creatives, editors & production specialists my focus is all things social media and content creation. Arguably this is one of my favourite aspects of this role. From social strategy to execution I work within a cross functional team to ensure that our new titles get the strong integrated support it deserves. Some of the titles I've worked on include: 🎬 The Real Housewives of Lagos 🎬 The Real Housewives of Durban 🎬 Temptation Island: South Africa 🎬 HBO: Gossip Girl, Raised by Wolves, Insecure & His Dark Materials 🎬 Nigeria: Big Brother Naija S5-6, Mercy & Ike, Nigerian Idol & I am Laycon 🎬 Kenya: Crime and Justice, Single Kiasi, Baba Twins and Igiza 🎬 South Africa: Life with Kelly Khumalo, uThando Lodumo, Black Tax, Devilsdorp, Being Bonang; Coming Home with Lebo M, The Roast of AKA, and Lockdown Responsibilities include: Social & Strategy 🎬 Social Media Strategy across platforms linking to app downloads and content discovery 🎬 Content Strategy and planning for new launches and always on content 🎬 Working with international studios (CBS, NBC, HBO, Disney, BBC, Adult Swim, Warner) to ensure content compliance for local roll out 🎬 Paid media Management & Collaboration 🎬 Briefing & management of local agencies as per strategy 🎬 Management of deadlines from SA to Nigeria/Kenya and facilitation with local agencies 🎬 Reviewing of reports and plans from Agencies aligned to Showmax Brand Guidelines Reporting & Analytics 🎬 Preparation of reports for Exco 🎬 Monthly reporting and analysis Influencer Marketing & PR 🎬 Selecting influencers and creators for campaigns 🎬 Briefing local agencies (SA, Nigeria & Kenya) 🎬 Influencer ROI tracked to app downloads Show less



Mish Informed

• mishinformed.com

• Creator and Podcast Host

  • 2011 - 2021

  Mish Informed started as a passion project a year after high school. I shadowed legendary reporter Debora Patta from eTV and wanted to dedicate my career towards telling stories. My love for African Entertainment Storytelling really hit fever pitch when I joined African Media giant MultiChoice. The work I focused on for "Mish Informed" has positively impacted my career as I found myself always on the pulse of what was trending in Africa. In 2020 during the pandemic I started my podcast as an additional channel to reach my audience. My website www.mishinformed.com continues to be a behind-the-scenes look at the entertainment industry where I bring exclusive interviews with local and international talent, event coverage and insider insight. Visit Mish Informed: http://mishinformed.com/ Show less



DStv

• South Africa
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Digital Communications Specialist

  • Sep 2013 - Oct 2018

  My position at DStv as a Digital Communications Specialist ensured alignment and supported activities for the brand which includes the various subscription tiers, devices, seasonal campaigns and entertainment content offering on both their linear and video-on-demand (VOD) services. I have worked closely with the digital and social media teams to create unique content, execute communication of brand campaigns, provide support for various campaigns and engage the community. Campaigns and projects I worked on: 🎬 2018 FIFA Soccer World Cup/#NomaRashiya 🎬 Black Panther 🎬 #DStvGuideMe & Festive campaign 🎬 DStv Now news channel (reactive push during Jacob Zuma resignation and the 2018 Budget Speech) 🎬 DStv Premium #WatchItYourWay activations 🎬 DStv Explora 2 launch (digital communications on dstv.com and selfservice.dstv.com) 🎬 HBO's "Crashing" and "Big Little Lies" available to watch exclusively on DStv.com before linear airing on M-Net 🎬 DStv Indian 🎬 DSTV educational content 🎬 DStv Catch Up available to DStv Compact customers 🎬 Showmax available to DStv Premium customers Responsibilities Included: 🎬 Driving cross functional collaboration with online editorial, customer comms, digital marketing and social media teams for campaign execution 🎬 Writing articles for DSTV.com 🎬 Ensure digital best practice & alignment with Brand Guidelines 🎬 Weekly scrums and status with project management per campaign 🎬 Interviewing talent and event coverage 🎬 Conceptualising, producing and scripting web series for YouTube Leveraging my experience from interviewing celebrity talent for my blog proactively assisted the team with ideas to leverage content for other digital channels such as Youtube/Instagram. Content would be surfaced in the form of talent interviews, collaboration with our video team or with unique editorial pieces (brand specific, entertainment or educational). Show less



ctrlroom

• South Africa
• IT Services and IT Consulting
• 1 - 100 Employee

• Lead Community Manager

  • May 2011 - Jun 2013

  At Ctrlroom my position as a lead community manager included the daily creation of content and community engagement. I have extensive experience in various social media and publishing platforms including Facebook, Twitter, YouTube, Pinterest and Instagram. The key brand I worked on was technology retailer, Incredible Connection. I have also worked on other e-commerce, finance-related and an online fashion and lifestyle project started during my time at Ctrlroom. Some of my duties included but were not limited to: - Content creation - Community management - Reporting - Brand campaign promotions on various platforms - Weekly articles and blog posts - Creation of editorial calendars - Executing online competitions - Advising on content across our client roster Show less



Lisa Raleigh Health & Wellness Clinic

• Durban Area, South Africa

• Social Media Manager

  • Dec 2010 - Apr 2011

  My duties included managing the online social media accounts for Lisa Raleigh and her other online ventures. I also created unique online content, worked closely with her web team and assisted in events her team held. Other duties included tasks related to public relations and media coverage. My duties included managing the online social media accounts for Lisa Raleigh and her other online ventures. I also created unique online content, worked closely with her web team and assisted in events her team held. Other duties included tasks related to public relations and media coverage.