Experience

CredHub

• United States
• Financial Services
• 1 - 100 Employee

• Consulting: Interim Chief Revenue Officer / Chief Marketing Officer

  • Jan 2023 - Oct 2023

  CredHub, an early-stage startup, enables property managers and owners to easily submit their tenant's rent payment history to credit bureaus. This provides a valuable service to their tenant, helping them build credit for their largest monthly expense. It helps property management companies generate more revenue and reduce time spent collecting delinquent rents. As a consultant, I joined the CredHub team to create a sales and marketing foundation, including hiring and training the team,… Show more CredHub, an early-stage startup, enables property managers and owners to easily submit their tenant's rent payment history to credit bureaus. This provides a valuable service to their tenant, helping them build credit for their largest monthly expense. It helps property management companies generate more revenue and reduce time spent collecting delinquent rents. As a consultant, I joined the CredHub team to create a sales and marketing foundation, including hiring and training the team, building the systems and playbook, and executing to build a repeatable sales pipeline. During my time with the company, I helped drive a 30% YoY increase in new ARR and outlined the strategy, user experience, and terms for creating a new partner channel. Show less



Guidant Financial

• United States
• Financial Services
• 1 - 100 Employee

• Chief Marketing Officer/ Chief Revenue Officer (CRO)

  • Jun 2021 - Aug 2022

  Seattle, Washington, United States Fintech start-up (employee #60, supported growth to over 250) with over $25M in ARR, offering financing products that assist entrepreneurs with acquiring, building, and exiting personal businesses. Focused on building brand and product awareness, revenue enablement, and increasing owned channel profitability. Identify business model efficiencies through process improvements, technology gains, and up-leveling teams. Supports marketing, sales, business development, user experience, and new… Show more Fintech start-up (employee #60, supported growth to over 250) with over $25M in ARR, offering financing products that assist entrepreneurs with acquiring, building, and exiting personal businesses. Focused on building brand and product awareness, revenue enablement, and increasing owned channel profitability. Identify business model efficiencies through process improvements, technology gains, and up-leveling teams. Supports marketing, sales, business development, user experience, and new product validation teams (5 direct reports/ 35-person team). Marketing supports driving acquisition via paid, SEO, affiliates and B2B partnerships, client upsell/ cross sale, client retention, brand and product awareness, new product GTM and internal communications.

• Senior Vice President Marketing

  • Jan 2018 - May 2021

  Bellevue, WA

• Vice President of Marketing

  • May 2015 - May 2018

  Bellevue, WA



University of Washington

• United States
• Higher Education
• 700 & Above Employee

• Integrated Marketing and Communications - Certification Course Instructor

  • Aug 2019 - Apr 2020

  Greater Seattle Area Integrated Marketing Communications instructor for Winter Quarter 2020.



LiquidPlanner

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Vice President of Marketing

  • Oct 2012 - May 2015

  Greater Seattle Area Seattle SaaS start-up - employee #18 and helped grow the company to 60+ team with revenue growth from $4M to $15M. Supported a team of 12, including eight marketers and four sales development representatives. Led strategic development, annual planning, marketing organizational structure and budget management.



Tommy Bahama

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Direct Marketing Manager

  • May 2010 - Nov 2012

  Specialty retailer, island lifestyles and maker of luxury lifestyle clothing and accessories Developed and managed execution of direct, promotional and social marketing strategies. Leading efforts for direct mail, social media and multichannel promotions across more than 80 stores, 13 restaurants, 10 outlet stores and ecommerce generating over $400 million in operating income. Lead cross-functional leadership team meetings to set priorities, allocate budget and determine a clear… Show more Specialty retailer, island lifestyles and maker of luxury lifestyle clothing and accessories Developed and managed execution of direct, promotional and social marketing strategies. Leading efforts for direct mail, social media and multichannel promotions across more than 80 stores, 13 restaurants, 10 outlet stores and ecommerce generating over $400 million in operating income. Lead cross-functional leadership team meetings to set priorities, allocate budget and determine a clear promotional roadmap supporting all sales channels. Resulting in 70% YoY increase in gross sales attributed to direct mail and promotions. Show less



Expedia

• Singapore
• Internet Publishing
• 100 - 200 Employee

• Senior Marketing Manager

  • Sep 2008 - May 2010

  The world’s largest online travel agency Led email strategic planning, budget allocation, creative development and testing for Expedia’s top three points of sale. Accountable for 11% of online transactions and $986 million in gross bookings annually. Analyzed past campaign performance and developed new programs that leveraged segmentation and consumer behavior, resulting in program lifts of more than 125% per campaign. Drove campaign efficiency through ongoing testing of creative and… Show more The world’s largest online travel agency Led email strategic planning, budget allocation, creative development and testing for Expedia’s top three points of sale. Accountable for 11% of online transactions and $986 million in gross bookings annually. Analyzed past campaign performance and developed new programs that leveraged segmentation and consumer behavior, resulting in program lifts of more than 125% per campaign. Drove campaign efficiency through ongoing testing of creative and promotional offers targeted to select audience segments.

• Product Marketing Manager

  • Mar 2007 - Sep 2008

  Developed promotional plans and site initiatives for Expedia’s top destinations including; New York, Hawaii, Caribbean and California driving over 20 million orders for a 26% YoY market increase. Merchandised these destinations to maximize exposure and created business cases for new site products to highlight the strengths of each market. Hosted market conferences and presented site strategies and merchandising opportunities to key destination hotel, air and activities partners.



Nordstrom.com

• United States
• 1 - 100 Employee

• Product Marketing Manager

  • Aug 2005 - Mar 2007

  Leading fashion specialty retailer Online marketing manager for responsible for over $700 million in online sales and $11 million in email sales annually. Led the Men’s, Handbags & Accessories and At Home & Gifts divisions, including site merchandising, email, landing page product selection, search and in store collaboration.

• National Marketing Manager

  • Jul 2003 - Aug 2005

  Led all marketing efforts for the junior and young women’s apparel for 95 stores with over $400 million in volume a year. This role included creating the annual marketing plan, allocating budget and negotiating vendor coop funds. During this time I launched a junior activity website, led internal teams to execute cutting edge in-store visual design, supported product selection and catalog layouts and created supporting store collateral. Along with the strategic planning I also executed… Show more Led all marketing efforts for the junior and young women’s apparel for 95 stores with over $400 million in volume a year. This role included creating the annual marketing plan, allocating budget and negotiating vendor coop funds. During this time I launched a junior activity website, led internal teams to execute cutting edge in-store visual design, supported product selection and catalog layouts and created supporting store collateral. Along with the strategic planning I also executed negotiating and booking live music talent for in store events, video assets for in store and online, and gift with purchase products.

• Production Planner

  • Jun 2002 - Jul 2003

  Worked with the design team and technical designers to strategize future business directions, trends and sourcing opportunities for women’s Halogen (one of Nordstroms' private labels). Within this role, I negotiated fabric and production pricing with vendors – saving over $600,000 in one year. I also traveled to stores nationwide to present Halogen brand strategy and product knowledge.

• Buyer Liaison

  • May 2001 - Jun 2002



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Assistant Account Executive

  • Aug 2000 - Apr 2001

  Successfully implemented local and national public relations campaigns for a variety of clients including the Microsoft Home and Retail Division, Vulcan Northwest, Corbis and WatchMark.