Michelle Dayhoff

Director of Center Operations at Cenegenics
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Contact Information
us****@****om
(386) 825-5501
Location
Denver Metropolitan Area

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Roger Gould

I've had the pleasure of working with Michelle for several years now. She brings a unique energy and enthusiam to her work that sets her apart from every sales professional I have every met. Michelle is always excited about each day and is equally prepared for opportunity and to handle adversity. Creative thinking and "out of the box" solutions are her specialty. And she is terrific in front of customers because of the expertise, passion for her work and the integrity she brings with her. A terrific business partner and one I'm proud to work closely with her.

Mollie Rusher

Michelle is not only a broad-minded and detail oriented team player but also an inspiring person to work with. She is a passionate natural leader, efficient strategist, strong, and highly motivated. Her innovative ideas on how to improve not only business processes, but product offerings has always impressed me to no end. She also has a natural ability to manage people when working in a team, but also her own time and projects when in a remote situation. Michelle never fails to impress me in over 11 years of knowing & working with her!

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Experience

    • United States
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Director of Center Operations
      • Sep 2021 - Present

      Cenegenics is personalized, physician-led, performance-based healthcare for people who are committed to transforming their health and wellness. Our personal Member Experience Team assesses 89 different biomarkers to help prevent early signs of disease and chronic illness and solve pressing health concerns to achieve maximum results. Cenegenics uses innovative technology and comprehensive diagnostic testing to gather key data insights on a member’s health state in order to adapt health programs to the member’s unique physiology and goals. As a first-to-market leader in performance health, Cenegenics has been helping our members feel better, regain confidence, and transform their bodies for the past 25 years. Show less

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Media Strategist
      • May 2019 - Sep 2021

      I help clients communicate with their target audiences in a compelling manner through digital and radio marketing that is customized for each client. Addressable geofencing, streaming video, live chat, social media, and radio commercials are a handful of the ways that I get YOUR specific message to YOUR prospects and clients. I help clients communicate with their target audiences in a compelling manner through digital and radio marketing that is customized for each client. Addressable geofencing, streaming video, live chat, social media, and radio commercials are a handful of the ways that I get YOUR specific message to YOUR prospects and clients.

    • United States
    • Travel Arrangements
    • 500 - 600 Employee
    • SVP/General Manager, Event Travel Management North America
      • Jan 2017 - Mar 2019

      As SVP/General Manager North America, I directed business development and business operations for the Events, Group Travel, and Strategic Meetings Management division of Corporate Travel Management US, known as Event Travel Management, or ETM. My team successfully executed meetings and events with up to 3,000 attendees. As SVP/General Manager North America, I directed business development and business operations for the Events, Group Travel, and Strategic Meetings Management division of Corporate Travel Management US, known as Event Travel Management, or ETM. My team successfully executed meetings and events with up to 3,000 attendees.

    • United States
    • Business Consulting and Services
    • 200 - 300 Employee
    • Director of Sales and Marketing
      • Dec 2015 - Jun 2016

      ■ Designed and managed all aspects of planning, tracking, and analysis of sales, marketing and web content to maximize pre-opening sales prior to the Assisted Living and Memory Care community’s scheduled opening in Fall 2016. ■ Achieved 146% of the business goal through targeted marketing campaigns, focused networking and direct mail campaigns, and high volume prospecting ■ Designed and managed all aspects of planning, tracking, and analysis of sales, marketing and web content to maximize pre-opening sales prior to the Assisted Living and Memory Care community’s scheduled opening in Fall 2016. ■ Achieved 146% of the business goal through targeted marketing campaigns, focused networking and direct mail campaigns, and high volume prospecting

    • United States
    • Financial Services
    • 700 & Above Employee
    • Director Business Development, Central Region
      • Jan 2014 - Oct 2015

      Director of Business Development, Central Region, 2014 – 2015 Virtual Office in Lafayette, CO ■ Grew and advanced territory with a five-person sales team for accounts of $3M -$8M in annual air spend resulting in being the top performing region at 225% over target in 15 months. ■ Streamlined sales processes and introduced process improvements in Salesforce.com for North American sales team enhancing productivity by 60% in the first quarter. ■ Spearheaded the 2015 Salesforce.com sales optimization project, championing and leading the project to roll-out across all divisions globally. Show less

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Sales Manager, American Express MEETINGS EXPERT
      • Jan 2012 - Jan 2014

      Sales Director, Meetings Expert North America, 2012 – 2014 Virtual Office in Lafayette, CO ■ Established a new division, screening and interviewing over 250 applicants in 60 days to set up the initial Phase I team of 20 people and increased to 80 people in Phase II. ■ Served as the head sales and marketing strategist for the Meetings Expert division, which included standardizing Salesforce.com processes, all internal and external vendors, and achieved first year revenues of $3M and revenues over $6M in year two. ■ Created talent acquisition and on-boarding procedures for new employees within the division including writing, developing and implementing training courses in general company knowledge and specific sales techniques. Show less

    • Zimbabwe
    • Hospitality
    • 1 - 100 Employee
    • Director Strategic Marketing
      • Nov 2009 - Jan 2012

      Virtual Office in Thornton, CO ■ Headed up the North American Marketing Division, redesigning and updating all collateral materials, website, sales videos and client reference videos increasing brand awareness and lead generation by 160% in first 18 months. ■ Directly managed two marketing specialists, three creative designers and multiple outsourced teams for videography, website design and brand awareness. ■ Created $100K in-kind donations and $50K cash for one annual client event, an increase of 213% of sponsorship dollars. Show less

    • Director of Sales, Central Region
      • Jan 2006 - Nov 2009

      Director of Sales, Central Region, 2008 – 2009 Virtual Office in Broomfield, CO ■ Led and directed a division of 10 Business Development Managers in 14 states tracking and developing performance against estimated and reported performance. ■ Directed and led North American Travel Sales new hire orientations ■ Recognized as top performing Mid-Market Direct sales team in 2009 for Western Region North America with sales of $60m. Business Development Manager, 2006 – 2008 Virtual Office in Broomfield, CO ■ Executed all new sales in Middle Market Direct worth $700K to $3M in 5 states. ■ Increased pipeline from $13M in 2006 to over $90M in 2007. ■ Exceeded sold transaction goal of $9M by 139%. ■ Recognized as top performer in the Corporate Card Lead Exchange program in 2007 and 2008 and awarded the Presidents Club Winner 2007 as the top 5% Sales Person globally. Show less

    • United States
    • Hospitality
    • 700 & Above Employee
    • Sr. Sales Manager
      • 2004 - 2006
    • Hospitality
    • 100 - 200 Employee
    • Director of Sales
      • 2002 - 2004
    • United States
    • Telecommunications
    • Director of Sales and Catering
      • 2000 - 2002
    • Sr. Sales Manager
      • 1999 - 2000
    • Belgium
    • Hospitality
    • 700 & Above Employee
    • Sales Manager
      • 1995 - 1999

Education

  • Regis University
    MBA, Marketing
    2005 - 2007
  • Regis University
    B.A., Communication
    2001 - 2004

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