Experience

The NPD Group

• United States
• Market Research
• 700 & Above Employee

• Executive Director Apparel, Business Development

  • Dec 2017 - Present

  Making recommendations and delivering insights using NPD's multi-faceted solutions across syndicated trackers covering point of sale and consumer survey's, e-commerce purchase insight, predictive analytics and marketing & price effectiveness. Helping brands and private label manufacturers protect & grow market share, find white space, and deliver solutions to their retail partners.

• Director, Apparel-Footwear-Accessories

  • Jul 2001 - Present

  Professional Skills: I have spent the past 15 years working with NPD's Market Research applications in the apparel, footwear and accessories industries. Over the years, I have provided research data to top Wall Street firms in the due diligence process of acquisitions, IPO's, and stock valuations as well as to leading manufacturer's in men's, women's and children's fashions. I dedicate my time to understanding the growth goals or challenges of an organization or group and making recommendations on the right research approach and content to help inform decisions. I utilize various NPD resources and insights derived from NPD's Consumer Panel, POS (Point of Sale) Retail Tracking, and Custom/Proprietary field studies. The results are then utilized by my clients for their positioning of business development strategies with buyers & planners, uncovering and quantifying new opportunities for expanded growth, understanding what drives customers to the competition, and brand relevancy/perceptions among consumers. I work most closely with C - level industry veterans as well as sales, marketing, Investor Relations and strategy teams.