Experience

Your Fractional CMO

• United States
• Advertising Services
• 1 - 100 Employee

• Founder & Principal

  • Jun 2017 - Present

  Your Fractional CMO is a strategic marketing firm that offers project-based and longer-term marketing services. From mentoring current staff, setting strategic direction or jumping in to ensure seamless execution on existing campaigns--Your Fractional CMO is ready to help. We specialize in helping companies in transition or who are not ready to hire a full-time senior marketing leader. And we can serve as the marketing department you wish you had. We bring expertise in demand… Show more Your Fractional CMO is a strategic marketing firm that offers project-based and longer-term marketing services. From mentoring current staff, setting strategic direction or jumping in to ensure seamless execution on existing campaigns--Your Fractional CMO is ready to help. We specialize in helping companies in transition or who are not ready to hire a full-time senior marketing leader. And we can serve as the marketing department you wish you had. We bring expertise in demand generation, digital marketing & websites, sales support, branding & messaging, events & trade shows--and more! Let's grow your business! Show less Your Fractional CMO is a strategic marketing firm that offers project-based and longer-term marketing services. From mentoring current staff, setting strategic direction or jumping in to ensure seamless execution on existing campaigns--Your Fractional CMO is ready to help. We specialize in helping companies in transition or who are not ready to hire a full-time senior marketing leader. And we can serve as the marketing department you wish you had. We bring expertise in demand… Show more Your Fractional CMO is a strategic marketing firm that offers project-based and longer-term marketing services. From mentoring current staff, setting strategic direction or jumping in to ensure seamless execution on existing campaigns--Your Fractional CMO is ready to help. We specialize in helping companies in transition or who are not ready to hire a full-time senior marketing leader. And we can serve as the marketing department you wish you had. We bring expertise in demand generation, digital marketing & websites, sales support, branding & messaging, events & trade shows--and more! Let's grow your business! Show less



Medfusion Inc.

• United States
• Software Development
• 1 - 100 Employee

• Vice President, Marketing

  • Mar 2016 - Jun 2017

  An energetic player-coach responsible for overseeing all aspects of marketing from messaging and demand generation to events, digital marketing, sales operations and branding. • Drove 5x increase in prospects delivered to sales while driving 2.5x pipeline growth in six months • Created a sales & marketing collaboration culture that ensured lead tracking, pipeline analysis and a hand-in-hand work ethic. Drove account-based marketing (ABM) best practices and social selling model. •… Show more An energetic player-coach responsible for overseeing all aspects of marketing from messaging and demand generation to events, digital marketing, sales operations and branding. • Drove 5x increase in prospects delivered to sales while driving 2.5x pipeline growth in six months • Created a sales & marketing collaboration culture that ensured lead tracking, pipeline analysis and a hand-in-hand work ethic. Drove account-based marketing (ABM) best practices and social selling model. • Balanced demand generation programs to include longer-term content marketing strategies while supplementing with short-term focused campaigns to drive near-term pipeline • Created strategic marketing plans including market analysis, competitive landscape, pricing, prospecting campaigns, client retention programs and budgeting. Tracked customer acquisition costs and MROI. • Completely reinvented website, facilitating digital marketing campaigns and content marketing • Oversaw national public relations program including extensive byline placements, speaker placements, and award submissions • Led trade show execution--delivering more leads per show than ever, with greater pipeline-readiness • Built foundational processes for cross-team collaboration including reporting dashboards, calendars, content repositories and databases, KPIs and regular internal communications cadence Show less An energetic player-coach responsible for overseeing all aspects of marketing from messaging and demand generation to events, digital marketing, sales operations and branding. • Drove 5x increase in prospects delivered to sales while driving 2.5x pipeline growth in six months • Created a sales & marketing collaboration culture that ensured lead tracking, pipeline analysis and a hand-in-hand work ethic. Drove account-based marketing (ABM) best practices and social selling model. •… Show more An energetic player-coach responsible for overseeing all aspects of marketing from messaging and demand generation to events, digital marketing, sales operations and branding. • Drove 5x increase in prospects delivered to sales while driving 2.5x pipeline growth in six months • Created a sales & marketing collaboration culture that ensured lead tracking, pipeline analysis and a hand-in-hand work ethic. Drove account-based marketing (ABM) best practices and social selling model. • Balanced demand generation programs to include longer-term content marketing strategies while supplementing with short-term focused campaigns to drive near-term pipeline • Created strategic marketing plans including market analysis, competitive landscape, pricing, prospecting campaigns, client retention programs and budgeting. Tracked customer acquisition costs and MROI. • Completely reinvented website, facilitating digital marketing campaigns and content marketing • Oversaw national public relations program including extensive byline placements, speaker placements, and award submissions • Led trade show execution--delivering more leads per show than ever, with greater pipeline-readiness • Built foundational processes for cross-team collaboration including reporting dashboards, calendars, content repositories and databases, KPIs and regular internal communications cadence Show less



IdeaCo -- The Idea Company

• Strategic Marketing & Communications Consultant

  • Nov 2015 - Mar 2016

  Create and implement strategic marketing and communications programs for technology-driven clients. Includes messaging & positioning, branding, thought leadership/trend piece development, sales enablement support, digital marketing/demand generation programs, writing & graphic design services, and more. Create and implement strategic marketing and communications programs for technology-driven clients. Includes messaging & positioning, branding, thought leadership/trend piece development, sales enablement support, digital marketing/demand generation programs, writing & graphic design services, and more.



EDM Americas

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Vice President and Chief Marketing Officer

  • Oct 2014 - Nov 2015

  From a zero baseline, developed marketing function, team and programs. Defined corporate pitch and product offerings in market-relatable terms. Balanced marketing investment across event-based strategies, demand generation, content-based marketing programs, website, advertising, PR, and other priorities. • Developed and implemented content marketing strategy to enable demand generation programs for all solutions—including stable of sell sheets, white papers, thought-leadership pieces and… Show more From a zero baseline, developed marketing function, team and programs. Defined corporate pitch and product offerings in market-relatable terms. Balanced marketing investment across event-based strategies, demand generation, content-based marketing programs, website, advertising, PR, and other priorities. • Developed and implemented content marketing strategy to enable demand generation programs for all solutions—including stable of sell sheets, white papers, thought-leadership pieces and more • Drove 300% increase in inbound leads through targeted, digital lead gen campaigns • Built sales process and lead-routing protocols for pipeline tracking via Salesforce.com and Dynamics CRMs • Created Sales Operations function to drive consistent proposal/RFP response, CRM and nurture programs • Implemented new website within first 100 days—providing analytics and digital insights for first time in company history • Created internal communications framework and vehicles to drive company-wide understanding of business objectives • Developed brand identity and guidelines, setting creative direction and managing extensive vendor network Show less From a zero baseline, developed marketing function, team and programs. Defined corporate pitch and product offerings in market-relatable terms. Balanced marketing investment across event-based strategies, demand generation, content-based marketing programs, website, advertising, PR, and other priorities. • Developed and implemented content marketing strategy to enable demand generation programs for all solutions—including stable of sell sheets, white papers, thought-leadership pieces and… Show more From a zero baseline, developed marketing function, team and programs. Defined corporate pitch and product offerings in market-relatable terms. Balanced marketing investment across event-based strategies, demand generation, content-based marketing programs, website, advertising, PR, and other priorities. • Developed and implemented content marketing strategy to enable demand generation programs for all solutions—including stable of sell sheets, white papers, thought-leadership pieces and more • Drove 300% increase in inbound leads through targeted, digital lead gen campaigns • Built sales process and lead-routing protocols for pipeline tracking via Salesforce.com and Dynamics CRMs • Created Sales Operations function to drive consistent proposal/RFP response, CRM and nurture programs • Implemented new website within first 100 days—providing analytics and digital insights for first time in company history • Created internal communications framework and vehicles to drive company-wide understanding of business objectives • Developed brand identity and guidelines, setting creative direction and managing extensive vendor network Show less



MModal

• United States
• 1 - 100 Employee

• Vice President, Marketing

  • Jan 2013 - Sep 2014

  Developed and executed a clearly defined marketing strategy to drive business growth and brand awareness. Responsible for planning, organizing, staffing and managing all marketing functions to achieve sales objectives, pipeline impact and visibility while ensuring a consistent marketing message. • Drove 300% increase in lead conversion rate in less than 12 months • Led 12x increase in Marketing-generated sales pipeline • Oversaw rapid implementation of Eloqua Marketing Automation… Show more Developed and executed a clearly defined marketing strategy to drive business growth and brand awareness. Responsible for planning, organizing, staffing and managing all marketing functions to achieve sales objectives, pipeline impact and visibility while ensuring a consistent marketing message. • Drove 300% increase in lead conversion rate in less than 12 months • Led 12x increase in Marketing-generated sales pipeline • Oversaw rapid implementation of Eloqua Marketing Automation system • Balance marketing investment across lead generation and brand awareness/consideration activities • Developed content-marketing strategies and oversaw execution to drive pipeline momentum, SEO rankings, product launches and market awareness • Defined and enforced corporate brand identity—from logo usage, to product naming to templates

• Director, Marketing Services

  • May 2012 - Dec 2012

  • Designed and implemented demand generation programs to support sales initiatives • Drove integration of marketing leads into salesforce.com, and clear definition of lead hand-off criteria within the sales process • Created marketing operations function to support development and execution of campaigns and marketing programs, tracking MROI and cost of lead acquisition • Managed execution of national and regional trade shows and events • Oversaw departmental budgeting and vendor… Show more • Designed and implemented demand generation programs to support sales initiatives • Drove integration of marketing leads into salesforce.com, and clear definition of lead hand-off criteria within the sales process • Created marketing operations function to support development and execution of campaigns and marketing programs, tracking MROI and cost of lead acquisition • Managed execution of national and regional trade shows and events • Oversaw departmental budgeting and vendor management



Cree

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Director, Marketing and Corporate Communications

  • 2011 - May 2012

  • Managed overhaul of cree.com website, launching April 2012, including implementation of content management system (CMS), design refresh, translations and new content creation • Oversaw global public relations function including reporter engagement, press release creation and trade show support • Supervised social media and eMarketing programs including email marketing, YouTube, facebook, Twitter, etc. • Coordinated global brand implementation across advertising, events, and collateral

• Corporate Marketing

  • 2007 - 2011

  • Oversaw million-dollar global public relations program • Drove advertising creation and placement strategy • Served as main point-of-contact for June 2011 U.S. President Barack Obama and March 2009 U.S. Vice President Joe Biden site visits • Coordinated marketing communications elements, including collateral, photography, copy writing, etc.



Nortel

• Norway
• Telecommunications
• 1 - 100 Employee

• Senior Manager, New Media and Corporate Campaigns

  • 2006 - 2007

  • Supported CEO and senior leadership team with powerful, creative programs, via a variety of digital, print and face-to-face marketing tactics, including: presentation development, targeted marketing programs, microsites, surveys, town hall meetings • Led global employee communications team tasked with reinvigorating global brand and culture change—turning 35,000+ employees into corporate storytellers using a variety of digital, print and guerrilla media • Prioritized and managed $4… Show more • Supported CEO and senior leadership team with powerful, creative programs, via a variety of digital, print and face-to-face marketing tactics, including: presentation development, targeted marketing programs, microsites, surveys, town hall meetings • Led global employee communications team tasked with reinvigorating global brand and culture change—turning 35,000+ employees into corporate storytellers using a variety of digital, print and guerrilla media • Prioritized and managed $4 million budget, strategic vendors • Crisis communications (internal and external) including message creation and serving as spokesperson • Re-engineered internal corporate marketing mix, demonstrated 200% increase in readership

• Senior Manager, Employee Communications

  • Oct 2001 - Aug 2006

  • Developed campaign roadmaps for Enterprise VoIP and data products, sales effectiveness and next-generation R&D projects—supporting business objectives by creating measurable marketing programs mixing traditional and digital media • Led 11% year-over-year increase in executive communications and credibility scores measured on Employee Satisfaction survey



Nortel Networks

• Telecommunications
• 700 & Above Employee

• Senior Manager, Global Sponsorships

  • 1999 - 2000

  • Managed multi-million dollar Global Arts & Entertainment and Racing sponsorships, including strategic direction, implementation and program ROI evaluation • Created sponsorship assessment decision tree, advised on implementation and investments • Pitched Nortel products and messages to senior Hollywood executives, resulting in high-exposure placements on approximately 75 TV series and 40+ movies

• Manager, Public Relations

  • 1998 - 1999

  • Managed media relations and public relations initiatives for largest revenue division, including management of junior staff, development of external messages and pitching/securing media placements

• Senior Specialist, Media & Analyst Relations

  • 1996 - 1998

  • Coordinated public relations programs for corporation's largest revenue division including: product/technology launches, press release production and dissemination, responses to industry analyst inquiries, Atlanta-based media relations activities, and trade show public relations support