Michelle Reyes

AI Marketing Manager at EquipmentWatch
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Contact Information
us****@****om
(386) 825-5501
Location
Royal Oak, Michigan, United States, US

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Bio

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Credentials

  • Capstone: Applying Project Management in the Real World
    Coursera
    Apr, 2022
    - Oct, 2024
  • Agile Project Management
    Coursera
    Feb, 2022
    - Oct, 2024
  • Project Execution: Running the Project
    Coursera
    Dec, 2021
    - Oct, 2024
  • Project Planning: Putting It All Together
    Coursera
    Oct, 2021
    - Oct, 2024
  • Foundations of Project Management
    Coursera
    Sep, 2021
    - Oct, 2024
  • Project Initiation: Starting a Successful Project
    Coursera
    Sep, 2021
    - Oct, 2024
  • Facebook Blueprint
    Facebook
  • Google AdWords Certification
    Google
  • Google Project Management | Specialization
    Coursera
  • Twitter Flight School
    Twitter

Experience

    • United States
    • Market Research
    • 1 - 100 Employee
    • AI Marketing Manager
      • Apr 2022 - Present

    • United States
    • Civic and Social Organizations
    • Marketing Director
      • Jun 2021 - Mar 2022

      Oversee all marketing and communication efforts at The Avenue VieraManage all advertising including print, text, digital/social, website, and radio Manage, create, and oversee 40+ events at the center Work with tenants to manage their marketing efforts Create and maintain marketing budget and internal newsletterManage relationships and communication with press outlets and community organizations

    • Marketing Coordinator
      • Jun 2017 - Jun 2021

      Oversee all marketing and communication efforts at The Avenue VieraManage all advertising including print, digital/social, and radio Manage, create, and oversee 40+ events at the center Work with tenants to manage their marketing efforts Create and maintain marketing budget Manage relationships with media outlets and community organizations

    • Communications Coordinator
      • May 2016 - Jun 2017

      Write and disseminate press releases Write talking points for speeches Manage social media accounts Manage external and internal communication Train employees Interview prospective employeesConduct community outreach Research legislationOrganize relevant Senate and House Bills Write and disseminate press releases Write talking points for speeches Manage social media accounts Manage external and internal communication Train employees Interview prospective employeesConduct community outreach Research legislationOrganize relevant Senate and House Bills

    • Digital Marketing Specialist / Account Manager
      • Dec 2015 - May 2016

      Google AdWords certifed digital marketerCreate and coordinate press releasesDesign and publish marketing emails and newslettersMonitor social channels, create social content and relevant advertising campaignsManage and consider SEO options for all accountsManage and consider traditional marketing avenues for all accountsCreate and present monthly reports for clients Google AdWords certifed digital marketerCreate and coordinate press releasesDesign and publish marketing emails and newslettersMonitor social channels, create social content and relevant advertising campaignsManage and consider SEO options for all accountsManage and consider traditional marketing avenues for all accountsCreate and present monthly reports for clients

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Social Media Specialist
      • Sep 2013 - Dec 2015

      Managed the Lincoln Client Twitter account, Lincoln Client Facebook page, and moderate the Lincoln MKC forumUsed CRM software to track engagements, document feedback and address concernsComplete weekly and monthly data analysis using Excel Managed the Lincoln Client Twitter account, Lincoln Client Facebook page, and moderate the Lincoln MKC forumUsed CRM software to track engagements, document feedback and address concernsComplete weekly and monthly data analysis using Excel

    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Lincoln Concierge
      • Feb 2013 - Sep 2013

      Utilized phone, email, video chat, and click-to-chat software to assist clientsUsed CRM software to track engagements, address concerns and document feedback Utilized phone, email, video chat, and click-to-chat software to assist clientsUsed CRM software to track engagements, address concerns and document feedback

    • Advertising Services
    • Assistant Manager
      • Apr 2012 - Mar 2013

      Managed a team of 12-15 associatesProcessed payroll and effectively managed our team's scheduleGuided in-store marketing events and maintained visual standardsWinner of the Top Service/Seller Award nominated by the Detroit District and Michigan Area: November 2012, December 2012 Managed a team of 12-15 associatesProcessed payroll and effectively managed our team's scheduleGuided in-store marketing events and maintained visual standardsWinner of the Top Service/Seller Award nominated by the Detroit District and Michigan Area: November 2012, December 2012

    • United States
    • Retail
    • 500 - 600 Employee
    • Client Sales Lead
      • Oct 2011 - Apr 2012

      Managed a team of 8-12 associates.Successfully promoted The Limited Card to current and potential clients.Provided leadership with floorsets, mark-downs, and visual presentation standards. Appointed leader of The Limited’s Client Experience Associate Certification at Lakeside Mall. Managed a team of 8-12 associates.Successfully promoted The Limited Card to current and potential clients.Provided leadership with floorsets, mark-downs, and visual presentation standards. Appointed leader of The Limited’s Client Experience Associate Certification at Lakeside Mall.

    • United States
    • Restaurants
    • 700 & Above Employee
    • Associate Trainer
      • Nov 2007 - Aug 2011

      Proficient in cashiering, food production, barista, and dishwashing.Elected the MyPanera Card Ambassador for the Frandor, Lansing location. Successfully trained new and current employees. Proficient in cashiering, food production, barista, and dishwashing.Elected the MyPanera Card Ambassador for the Frandor, Lansing location. Successfully trained new and current employees.

Education

  • The Johns Hopkins University
    Master of Arts (M.A.), Business/Corporate Communications
    2014 - 2016
  • Michigan State University
    Bachelor of Arts, Psychology
    2007 - 2011

Community

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