Michelle Reyes
AI Marketing Manager at EquipmentWatch- Claim this Profile
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Bio
Credentials
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Capstone: Applying Project Management in the Real World
CourseraApr, 2022- Oct, 2024 -
Agile Project Management
CourseraFeb, 2022- Oct, 2024 -
Project Execution: Running the Project
CourseraDec, 2021- Oct, 2024 -
Project Planning: Putting It All Together
CourseraOct, 2021- Oct, 2024 -
Foundations of Project Management
CourseraSep, 2021- Oct, 2024 -
Project Initiation: Starting a Successful Project
CourseraSep, 2021- Oct, 2024 -
Facebook Blueprint
Facebook -
Google AdWords Certification
Google -
Google Project Management | Specialization
Coursera -
Twitter Flight School
Twitter
Experience
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EquipmentWatch
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United States
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Market Research
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1 - 100 Employee
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AI Marketing Manager
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Apr 2022 - Present
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The Avenue Viera
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United States
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Civic and Social Organizations
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Marketing Director
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Jun 2021 - Mar 2022
Oversee all marketing and communication efforts at The Avenue VieraManage all advertising including print, text, digital/social, website, and radio Manage, create, and oversee 40+ events at the center Work with tenants to manage their marketing efforts Create and maintain marketing budget and internal newsletterManage relationships and communication with press outlets and community organizations
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Marketing Coordinator
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Jun 2017 - Jun 2021
Oversee all marketing and communication efforts at The Avenue VieraManage all advertising including print, digital/social, and radio Manage, create, and oversee 40+ events at the center Work with tenants to manage their marketing efforts Create and maintain marketing budget Manage relationships with media outlets and community organizations
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Communications Coordinator
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May 2016 - Jun 2017
Write and disseminate press releases Write talking points for speeches Manage social media accounts Manage external and internal communication Train employees Interview prospective employeesConduct community outreach Research legislationOrganize relevant Senate and House Bills Write and disseminate press releases Write talking points for speeches Manage social media accounts Manage external and internal communication Train employees Interview prospective employeesConduct community outreach Research legislationOrganize relevant Senate and House Bills
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Digital Marketing Specialist / Account Manager
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Dec 2015 - May 2016
Google AdWords certifed digital marketerCreate and coordinate press releasesDesign and publish marketing emails and newslettersMonitor social channels, create social content and relevant advertising campaignsManage and consider SEO options for all accountsManage and consider traditional marketing avenues for all accountsCreate and present monthly reports for clients Google AdWords certifed digital marketerCreate and coordinate press releasesDesign and publish marketing emails and newslettersMonitor social channels, create social content and relevant advertising campaignsManage and consider SEO options for all accountsManage and consider traditional marketing avenues for all accountsCreate and present monthly reports for clients
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Ford Motor Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Social Media Specialist
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Sep 2013 - Dec 2015
Managed the Lincoln Client Twitter account, Lincoln Client Facebook page, and moderate the Lincoln MKC forumUsed CRM software to track engagements, document feedback and address concernsComplete weekly and monthly data analysis using Excel Managed the Lincoln Client Twitter account, Lincoln Client Facebook page, and moderate the Lincoln MKC forumUsed CRM software to track engagements, document feedback and address concernsComplete weekly and monthly data analysis using Excel
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Lincoln Motor Company
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Lincoln Concierge
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Feb 2013 - Sep 2013
Utilized phone, email, video chat, and click-to-chat software to assist clientsUsed CRM software to track engagements, address concerns and document feedback Utilized phone, email, video chat, and click-to-chat software to assist clientsUsed CRM software to track engagements, address concerns and document feedback
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Coach
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Advertising Services
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Assistant Manager
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Apr 2012 - Mar 2013
Managed a team of 12-15 associatesProcessed payroll and effectively managed our team's scheduleGuided in-store marketing events and maintained visual standardsWinner of the Top Service/Seller Award nominated by the Detroit District and Michigan Area: November 2012, December 2012 Managed a team of 12-15 associatesProcessed payroll and effectively managed our team's scheduleGuided in-store marketing events and maintained visual standardsWinner of the Top Service/Seller Award nominated by the Detroit District and Michigan Area: November 2012, December 2012
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The Limited
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United States
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Retail
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500 - 600 Employee
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Client Sales Lead
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Oct 2011 - Apr 2012
Managed a team of 8-12 associates.Successfully promoted The Limited Card to current and potential clients.Provided leadership with floorsets, mark-downs, and visual presentation standards. Appointed leader of The Limited’s Client Experience Associate Certification at Lakeside Mall. Managed a team of 8-12 associates.Successfully promoted The Limited Card to current and potential clients.Provided leadership with floorsets, mark-downs, and visual presentation standards. Appointed leader of The Limited’s Client Experience Associate Certification at Lakeside Mall.
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Panera Bread
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United States
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Restaurants
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700 & Above Employee
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Associate Trainer
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Nov 2007 - Aug 2011
Proficient in cashiering, food production, barista, and dishwashing.Elected the MyPanera Card Ambassador for the Frandor, Lansing location. Successfully trained new and current employees. Proficient in cashiering, food production, barista, and dishwashing.Elected the MyPanera Card Ambassador for the Frandor, Lansing location. Successfully trained new and current employees.
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Education
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The Johns Hopkins University
Master of Arts (M.A.), Business/Corporate Communications -
Michigan State University
Bachelor of Arts, Psychology