Content Marketing Manager

• Apr 2023 - Present

Sr. Brand & Content Marketing Manager

• Jan 2021 - Aug 2023

- Oversaw a team of 4 marketing professionals, and advised them on how to stimulate the interest of potential prospects converting them into customers. - Developed an annual marketing strategy, including establishing marketing goals and KPIs for daily use and more extensive launch campaigns. - Planned and executed game launch marketing campaigns through web traffic, email, and social media, from copy to tracking analytics. - Collaborated and managed the team to increase external… Show more - Oversaw a team of 4 marketing professionals, and advised them on how to stimulate the interest of potential prospects converting them into customers. - Developed an annual marketing strategy, including establishing marketing goals and KPIs for daily use and more extensive launch campaigns. - Planned and executed game launch marketing campaigns through web traffic, email, and social media, from copy to tracking analytics. - Collaborated and managed the team to increase external partnerships and drive brand awareness across multiple industries. - Conducted market research to fit our niche audience and current trends best, and successfully implemented the research in all SEO organic traffic, website copy, and social. - Wrote blogs to generate website foot traffic resulting in #1 organic Google organic searches. - Utilized data from Google Analytics, Webflow, Mailchimp, and social media channels to best optimize sales and purchasing funnels. - Researched and developed relationships with partners and social media influencers, to increase both B2B and B2C brand awareness. - Developed an internship program: intern recruitment, designed the framework for projects and activities, managed the check-ins/ goal reviews, and exit interviews. Show less - Oversaw a team of 4 marketing professionals, and advised them on how to stimulate the interest of potential prospects converting them into customers. - Developed an annual marketing strategy, including establishing marketing goals and KPIs for daily use and more extensive launch campaigns. - Planned and executed game launch marketing campaigns through web traffic, email, and social media, from copy to tracking analytics. - Collaborated and managed the team to increase external… Show more - Oversaw a team of 4 marketing professionals, and advised them on how to stimulate the interest of potential prospects converting them into customers. - Developed an annual marketing strategy, including establishing marketing goals and KPIs for daily use and more extensive launch campaigns. - Planned and executed game launch marketing campaigns through web traffic, email, and social media, from copy to tracking analytics. - Collaborated and managed the team to increase external partnerships and drive brand awareness across multiple industries. - Conducted market research to fit our niche audience and current trends best, and successfully implemented the research in all SEO organic traffic, website copy, and social. - Wrote blogs to generate website foot traffic resulting in #1 organic Google organic searches. - Utilized data from Google Analytics, Webflow, Mailchimp, and social media channels to best optimize sales and purchasing funnels. - Researched and developed relationships with partners and social media influencers, to increase both B2B and B2C brand awareness. - Developed an internship program: intern recruitment, designed the framework for projects and activities, managed the check-ins/ goal reviews, and exit interviews. Show less

Content Marketing & Social Media Manager

• Mar 2022 - Mar 2023

A non-performance-based 30% company-wide layoff impacted me in March 2023. - Planned content strategy execution and identified opportunities to increase engagement, analyzed campaigns to determine if they were successful or whether or not they may need modification. - Scaled reach by facilitating conversation and engagement across social campaigns and content; identified opportunities to contribute to broader conversations on social and expand our audience. - Owned and managed… Show more A non-performance-based 30% company-wide layoff impacted me in March 2023. - Planned content strategy execution and identified opportunities to increase engagement, analyzed campaigns to determine if they were successful or whether or not they may need modification. - Scaled reach by facilitating conversation and engagement across social campaigns and content; identified opportunities to contribute to broader conversations on social and expand our audience. - Owned and managed organic social media presence by creating and driving the annual calendar, resulting in an annual 60% increase in overall engagement and a 25% new user website traffic increase. - Developed and managed an employee advocacy program and strategy, to increase employee engagement and website traffic by simplifying complex topics to a broad and diverse audience. - Improved PR and strategic SEO efforts by identifying and applying for awards and coordinating relationships with top-tier publications. - Developed successful campaigns to increase employee advocacy on social channels and in campaigns. - Identified areas of strategic SEO refresh for blog content, consistently updating dependent on analytical findings. - Supported the organization by drafting and submitting nominations for award programs to showcase the company and leadership. Show less A non-performance-based 30% company-wide layoff impacted me in March 2023. - Planned content strategy execution and identified opportunities to increase engagement, analyzed campaigns to determine if they were successful or whether or not they may need modification. - Scaled reach by facilitating conversation and engagement across social campaigns and content; identified opportunities to contribute to broader conversations on social and expand our audience. - Owned and managed… Show more A non-performance-based 30% company-wide layoff impacted me in March 2023. - Planned content strategy execution and identified opportunities to increase engagement, analyzed campaigns to determine if they were successful or whether or not they may need modification. - Scaled reach by facilitating conversation and engagement across social campaigns and content; identified opportunities to contribute to broader conversations on social and expand our audience. - Owned and managed organic social media presence by creating and driving the annual calendar, resulting in an annual 60% increase in overall engagement and a 25% new user website traffic increase. - Developed and managed an employee advocacy program and strategy, to increase employee engagement and website traffic by simplifying complex topics to a broad and diverse audience. - Improved PR and strategic SEO efforts by identifying and applying for awards and coordinating relationships with top-tier publications. - Developed successful campaigns to increase employee advocacy on social channels and in campaigns. - Identified areas of strategic SEO refresh for blog content, consistently updating dependent on analytical findings. - Supported the organization by drafting and submitting nominations for award programs to showcase the company and leadership. Show less

Content Marketing Manager

• Jan 2022 - Mar 2022

- Produced compelling content in a variety of forms that speaks to an audience of K-12 administrators and educators-helping to stand out from the crowd. - Lead on writing short and long-form copy cross-functionally with subject matter experts. -Developed the monthly content calendar around timely topics that mattered to the target audience. - Partnered across all internal teams to maintain consistent messaging across collateral, blogs, whitepapers, success stories, flyers, and social… Show more - Produced compelling content in a variety of forms that speaks to an audience of K-12 administrators and educators-helping to stand out from the crowd. - Lead on writing short and long-form copy cross-functionally with subject matter experts. -Developed the monthly content calendar around timely topics that mattered to the target audience. - Partnered across all internal teams to maintain consistent messaging across collateral, blogs, whitepapers, success stories, flyers, and social media. Show less - Produced compelling content in a variety of forms that speaks to an audience of K-12 administrators and educators-helping to stand out from the crowd. - Lead on writing short and long-form copy cross-functionally with subject matter experts. -Developed the monthly content calendar around timely topics that mattered to the target audience. - Partnered across all internal teams to maintain consistent messaging across collateral, blogs, whitepapers, success stories, flyers, and social… Show more - Produced compelling content in a variety of forms that speaks to an audience of K-12 administrators and educators-helping to stand out from the crowd. - Lead on writing short and long-form copy cross-functionally with subject matter experts. -Developed the monthly content calendar around timely topics that mattered to the target audience. - Partnered across all internal teams to maintain consistent messaging across collateral, blogs, whitepapers, success stories, flyers, and social media. Show less

Digital Marketing & Communications Manager

• Jan 2020 - Jan 2022

- Created and supported digital marketing initiatives, while planning, developing a marketing cadence, and tracking digital marketing: emails, webinars, social media, paid ads, and SEO. - Wrote compelling content in all forms (blogs, brochures, paid social, emails, newsletter, slide decks, and social media) supporting brand awareness and increasing demand generation. - Developed multiple social media strategies to increase the company's growth across all platforms. - Created… Show more - Created and supported digital marketing initiatives, while planning, developing a marketing cadence, and tracking digital marketing: emails, webinars, social media, paid ads, and SEO. - Wrote compelling content in all forms (blogs, brochures, paid social, emails, newsletter, slide decks, and social media) supporting brand awareness and increasing demand generation. - Developed multiple social media strategies to increase the company's growth across all platforms. - Created, executed, and monitored lead generation and lead nurture campaigns supporting Facebook and LinkedIn Ads. - Reviewed paid and organic marketing and social media analytics to identify areas of adjustment to meet organizational goals. - Developed a pipeline to prioritize tasks and meet deadlines, leading to a less challenging work environment. Show less - Created and supported digital marketing initiatives, while planning, developing a marketing cadence, and tracking digital marketing: emails, webinars, social media, paid ads, and SEO. - Wrote compelling content in all forms (blogs, brochures, paid social, emails, newsletter, slide decks, and social media) supporting brand awareness and increasing demand generation. - Developed multiple social media strategies to increase the company's growth across all platforms. - Created… Show more - Created and supported digital marketing initiatives, while planning, developing a marketing cadence, and tracking digital marketing: emails, webinars, social media, paid ads, and SEO. - Wrote compelling content in all forms (blogs, brochures, paid social, emails, newsletter, slide decks, and social media) supporting brand awareness and increasing demand generation. - Developed multiple social media strategies to increase the company's growth across all platforms. - Created, executed, and monitored lead generation and lead nurture campaigns supporting Facebook and LinkedIn Ads. - Reviewed paid and organic marketing and social media analytics to identify areas of adjustment to meet organizational goals. - Developed a pipeline to prioritize tasks and meet deadlines, leading to a less challenging work environment. Show less

Marketing Communications Lead

• Sep 2020 - Jan 2021

- Spearheaded operations and marketing initiatives by creating a plan, development, and tracking digital marketing: newsletter, email, social media, and webinars. - Developed and maintained project timelines for campaigns with current and prospective clients, developing a status report and communicating milestones. - Monitored partnership trends, collaborate with partners to create and develop implementations to reach optimal success. - Developed pipelines to prioritize tasks and meet… Show more - Spearheaded operations and marketing initiatives by creating a plan, development, and tracking digital marketing: newsletter, email, social media, and webinars. - Developed and maintained project timelines for campaigns with current and prospective clients, developing a status report and communicating milestones. - Monitored partnership trends, collaborate with partners to create and develop implementations to reach optimal success. - Developed pipelines to prioritize tasks and meet deadlines, leading to a less challenging work environment.

Executive Assistant

• May 2020 - Sep 2020

- Assisted CEO with all administrative tasks, account management and additional support across the organization. - Managed new business inquiries and vetting potential business partnerships. - Developed strategies for new client material and content.

Project Manager & Executive Assistant

• Jan 2019 - Jun 2020

- Maintained vendor relations while contacting potential clients to build beneficial business relationships. - Monitored partnership trends, collaborate with partners to create and develop strategies to reach optimal success. - Worked directly with the CEO; calendar management, scheduling and direct communication with all clients on CEO's behalf. - Scheduled, interviewed and maintained all potential employees and contractors. - Identified and communicated weekly/monthly goals that… Show more - Maintained vendor relations while contacting potential clients to build beneficial business relationships. - Monitored partnership trends, collaborate with partners to create and develop strategies to reach optimal success. - Worked directly with the CEO; calendar management, scheduling and direct communication with all clients on CEO's behalf. - Scheduled, interviewed and maintained all potential employees and contractors. - Identified and communicated weekly/monthly goals that would best benefit the organization for success. Show less - Maintained vendor relations while contacting potential clients to build beneficial business relationships. - Monitored partnership trends, collaborate with partners to create and develop strategies to reach optimal success. - Worked directly with the CEO; calendar management, scheduling and direct communication with all clients on CEO's behalf. - Scheduled, interviewed and maintained all potential employees and contractors. - Identified and communicated weekly/monthly goals that… Show more - Maintained vendor relations while contacting potential clients to build beneficial business relationships. - Monitored partnership trends, collaborate with partners to create and develop strategies to reach optimal success. - Worked directly with the CEO; calendar management, scheduling and direct communication with all clients on CEO's behalf. - Scheduled, interviewed and maintained all potential employees and contractors. - Identified and communicated weekly/monthly goals that would best benefit the organization for success. Show less

Program Services Coordinator

• Mar 2015 - Nov 2017

- Read and analyzed incoming memos, submissions, and reports to determine significance and plan their distribution throughout the program. - Conducted research, compiled data, and prepared paperwork for both the Program Director, and the local government. - Analyzed internal processes and recommend procedural/policy changes to improve operations. - Provided the accounting services for the program, including handling deposits, tracking and approving all purchase orders, and budget… Show more - Read and analyzed incoming memos, submissions, and reports to determine significance and plan their distribution throughout the program. - Conducted research, compiled data, and prepared paperwork for both the Program Director, and the local government. - Analyzed internal processes and recommend procedural/policy changes to improve operations. - Provided the accounting services for the program, including handling deposits, tracking and approving all purchase orders, and budget expenditures. Show less - Read and analyzed incoming memos, submissions, and reports to determine significance and plan their distribution throughout the program. - Conducted research, compiled data, and prepared paperwork for both the Program Director, and the local government. - Analyzed internal processes and recommend procedural/policy changes to improve operations. - Provided the accounting services for the program, including handling deposits, tracking and approving all purchase orders, and budget… Show more - Read and analyzed incoming memos, submissions, and reports to determine significance and plan their distribution throughout the program. - Conducted research, compiled data, and prepared paperwork for both the Program Director, and the local government. - Analyzed internal processes and recommend procedural/policy changes to improve operations. - Provided the accounting services for the program, including handling deposits, tracking and approving all purchase orders, and budget expenditures. Show less

Office Manager

• Feb 2012 - Mar 2015

- Maintained all office services, daily operations, client communication and developing a cohesive filing system. - Developed and coordinated training for teachers and staff members, providing the team with material needed to successfully educate students. - Maintained relationships with community referral sources, such as therapeutic services offered to implement proper educational plans. - Maintained all office services, daily operations, client communication and developing a cohesive filing system. - Developed and coordinated training for teachers and staff members, providing the team with material needed to successfully educate students. - Maintained relationships with community referral sources, such as therapeutic services offered to implement proper educational plans.