Michelle Zinsser
Licensed Realtor at Berkshire Hathaway Home Services New England Properties- Claim this Profile
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Bio
Experience
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Berkshire Hathaway Home Services New England Properties
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100 - 200 Employee
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Licensed Realtor
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Jul 2021 - Present
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Marketing Coordinator
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2009 - Present
-Helped incorporate product changes to drive customer engagement and firm profits.-Boosted brand awareness with target customer demographics with social, print and email campaigns.-Developed and implemented favorable pricing structures balancing firm objectives against customer targets.-Supervised marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training and e-mail blasts.-Leveraged different market research strategies to investigate new products and enhance campaign planning.-Coordinated innovative strategies to accomplish objectives and boost long-term profitability.-Revitalized web content and social media profiles with new and interesting content.-Capitalized on industry and marketplace trends to strategize solutions and enhance business operations. Show less
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Merchandise Manager
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2012 - Present
-Monitored and analyzed sales records and consumer purchasing trends.-Planned and coordinated product availability for advertising and promotion purposes.-Anticipated consumer buying patterns to create purchase and inventory plan.-Set and recommended mark-up rates, mark-down rates and selling prices for merchandise.-Traveled to market, visited vendors and assisted buyers with merchandise selection.-Negotiated prices, discount terms and all transportation arrangements for merchandise.Ran markdown reports, managed store replenishment and analyzed buying reports.-Completed stock orders and managed inventory levels.-Coordinated communication with merchandise operations and vendors for PO creation and maintenance. Show less
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Customer Service Representative
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Aug 2009 - Present
-Maintained customer happiness with forward-thinking strategies focused on addressing customer needs and resolving concerns.-Communicated with vendors regarding back order availability, future inventory and special orders.-Preserved revenue streams by utilizing strong communication and negotiation skills, offering refunds as last resort to maintain customer satisfaction.-Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.-Educated customers on promotions to enhance sales. Show less
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iTownStore.com
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Retail Apparel and Fashion
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1 - 100 Employee
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Merchandiser & eCommerce Specialist
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Mar 2011 - May 2014
-Select appropriate apparel based on event. Ski team got snow jackets, runners got wicking apparel, baseball team for uniforms etc. -Worked with customer to meet their price points. -Researched new apparel and vendors to keep current with trends- tie dye was huge one year. -Attended the ISS trade show to search for new printing methods and apparel. -Created iTownStore blog for company- https://itownstore.blogspot.com/. -Worked on posting social media for Facebook, Twitter and youtube. -Added and updated product database on website. -Worked with IT team to smooth website functionality. Show less
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Education
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University of Connecticut-Stamford
Bachelor of Business Administration - BBA, Business Administration and Management, General -
Johnson & Wales University
Associate of Arts - AA -
The Appraisal & Real Estate School
Realtor, Real Estate