Experience

Arachem (M) Sdn Bhd

• Malaysia
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Head of Overseas Operations - SEA; Sales Director - Bioscience Diagnostics Pte Ltd

  • Oct 2019 - Present

  Regional portfolio covering Singapore and Indonesia to provide expertise to grow new and existing accounts in the government, universities, food services and F&B industry. Regional portfolio covering Singapore and Indonesia to provide expertise to grow new and existing accounts in the government, universities, food services and F&B industry.



PT Arasains

• Country Manager

  • Dec 2011 - Oct 2019

  Establish, operate and run new business and new location as Arachem opened its office in Jakarta. Lead in product sales strategy, key account management and pricing Lead in tender participation and project management Set-up operations – import, inventory, deliveries, legal, finance, HR. Embarked Company on Customer Management System and E-office. Recruit staff and conduct soft skills training to team Organise on-going product knowledge and application training Design and execute marketing campaigns - exhibitions, workshops, trade magazine Establish company website with latest features Industries covered are food & beverage, power, water and wastewater, oil & gas and general industries. Show less

• Asst Sales Manager

  • Jan 2006 - Dec 2011

  Sales of rapid food safety test kits and instrument for food and beverage industries, commercial labs and universities. Leads a subdivision of sales, conducting workshops and product demonstrations. Sales of rapid food safety test kits and instrument for food and beverage industries, commercial labs and universities. Leads a subdivision of sales, conducting workshops and product demonstrations.



Consolidated Farms Berhad

• Food Technologist

  • Jul 2000 - Nov 2005

  Factory set-up of Liquid Egg Processing Plant, first in country, with HACCP and ISO9001 implementation. R&D of layer chicken eggs (launch of lower cholesterol eggs and enriched omega-3 eggs) Factory set-up of Liquid Egg Processing Plant, first in country, with HACCP and ISO9001 implementation. R&D of layer chicken eggs (launch of lower cholesterol eggs and enriched omega-3 eggs)