Michelle Yeoh

Senior Product Designer at Vase.ai
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Contact Information
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, MY

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Experience

    • Malaysia
    • Market Research
    • 1 - 100 Employee
    • Senior Product Designer
      • Jul 2022 - Present

      Responsible for Vase.ai client dashboard, internal dashboard and respondent app & website - Responsible in providing UIUX solution & expertise that meets business requirements, company goals and user needs - Work closely with Product Owner and Engineer in delivering product / features that benefit user experience and company growth - Setting up internal processes & system between UIUX, Product Owner and Engineer for efficient collaboration between team member - A go to UIUX expert for user behaviour, insights & solution - Responsible in collecting insights / data to better understand user thru user interview, concept testing & research - Providing solution and setting up pipelines that contributes towards company growth Show less

    • Malaysia
    • Banking
    • 700 & Above Employee
    • UI/UX Specialist
      • Oct 2019 - Jul 2022

      A UIUX Specialist Involved in UIUX for MAE by Maybank App -Role: Team Lead for MAE App -Understanding business requirements and providing UIUX solution that meets business requirement and user needs -Work closely with Product Owner in translating business requirements into UIUX flow -Work closely with Content Specialist in crafting content for UX flow -Responsible for MAE App Design System and guideline -Responsible on overseeing other project that will be in the MAE app and ensured it follows the MAE Design language -Work with other regional UIUX team in integration to other country Show less

    • Australia
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Junior Art Director
      • Oct 2018 - Oct 2019

      GrowthOps is a new kind of partner for brands - a growth services provider. We fuse together marketing, technology and people expertise to help large organisations acquire and retain new customers, build and launch transformational products, and scale up operations. As GrowthOps Junior Art Director in Maxis & Hotlink social & web team:--Oversee both Maxis & Hotlink social and web team-Responsible in managing team and ensuring alignment of creative and direction in social and web-Involve in meeting client and ensuring project are sync thru out all media-Provide advice in term of UIUX, CQ5 & AEM to the web team-Involves in ideation for campaign -Provide visual & art direction-Work closely with clients third party vendor on campaign or photoshoots -Providing visual and other digital asset for different type of social media platform -Work closely with team in creating ideas & content for social -Work closely with strategy planner, copywriters & suits in crafting content best fit client business requirementsInvolved in pitch:--Taylor's University & College social-INCEIF (International Centre for Education in Islamic Finance) website Mentorship collaboration Growthops x Taylor's University - Mentoring student in real job experiences Show less

    • Senior Designer
      • May 2017 - Oct 2018

      A Senior Designer in Maxis & Hotlink web team.Involved in digital execution and maintenance for Maxis & Hotlink website.-Understanding of CQ5 & AEM-Leading and providing creative direction-Involved in creative ideation (website and campaigns)-Providing mock and UI/UX flow -Providing advice and solutions for client and team from design and coding perspective -Providing visual and website assets-Work closely with strategy planner, copywriters & suitsAlso involved in pitch for Kotex & Proton on ideation and website revamp. Show less

    • Malaysia
    • Information Technology & Services
    • 1 - 100 Employee
    • Senior Designer
      • Aug 2016 - May 2017

      Senior Designer in team Velocity in VLT. Responsible and involved in digital execution for the following: Setia City Mall, Johor Premium Outlet, BMW Motorrad, Sime Darby, iProperty. - Leading and providing creative direction. - Involve in decking / pitching : • Understanding business requirement - providing creative solutions with the team • Providing creative strategy that fits across all digital platforms. • Working closely with strategy planner, copywriter & suits in providing best creative strategy for clients requirements. • Providing mocks & visual to better the understanding of the creative solutions. • Presenting the creative solutions to clients. - Providing advice and aid on HTML banners. - Providing advice on digital requirements. - Providing visual and assets that's touch across all digital platforms. Show less

    • Australia
    • Advertising Services
    • Senior Digital Designer
      • Jan 2016 - Jul 2016

      Senior Digital Designer for Tribal World Malaysia a digital arm under Naga DDB. Responsible and involved in digital execution for the following: Panasonic, Connor's Stout Porter, Asahi, Hong Leong Bank, GemFive, Prudential, Kenanga. - Responsible on providing creative direction : • Visuals look and feels. • Photography direction ( that will be use in all social media platforms ). - Producing creative ideas with the team. - Work closely with copywriter and suits in providing best creative solution for client. - Providing advice on user interface design. - Design and create digital mocks that touch across all digital platforms. - Designing and creating visual for all digital platform and social platform. - Involved in providing content ideas and visual. Occasionally : - Photograph clients products for social media platforms. Show less

    • Web Designer
      • Dec 2014 - Dec 2015

      Web Designer in Digital Art Network under TBWA group. Responsible and involved in digital execution for the following: MasterCard Malaysia, Taylor's University, McDonalds Malaysia, Walls, Caltex, Bank Rakyat. Award 2015 Effie Awards - Bronze McDonald's Malaysia - Rasa Sayang Lead designer in the creative team for Mastercard account, responsible for designing materials that reflect current trends in the world in real time. Alongside that, involved in several project and creative team handling:- - maintaining and updating code/content in existing website - design and front-end coding for website / newsletters - design, animating and uploading HTML5 / Flash banner - involve in thinking process of website / mobile app flow - slicing and optimising web assets Show less

    • Malaysia
    • Advertising Services
    • 1 - 100 Employee
    • Web designer
      • Mar 2014 - Dec 2015

      Web Designer in Creative Juice Kuala Lumpur under TBWA Group. Responsible and involved in digital execution for the following: Astro, Scania, Nandos, Project CUP, Nissan. Involved in several project and creative team handling :- - maintaining and updating code/content in existing website - design and front-end coding for website / newsletters - design, animating and uploading Flash banner - creating social content post - involve in thinking process of website / mobile app flow mock-up - work closely with programmer in slicing and optimising web assets Show less

    • Advertising Services
    • 1 - 100 Employee
    • Junior Web Designer
      • Dec 2012 - Mar 2014

      Junior Web Designer in TEQUILA a digital arm team under TBWA. Responsible and involved in digital execution for the following: Michelin Tyre, Energizer Battery, Nexus International School, RHB, Standard Chartered Bank Involved in several project and creative team handling :- - maintaining and updating code in existing website - designing and coding newsletter - developing animation and uploading flash banner. In some occasions :- - involved in developing microsite and facebook tab - creating social content post Show less

Education

  • The One Academy
    Diploma in Multimedia, Multimedia
    2009 - 2012

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