Michelle Yao

Social Media Marketing Manager at KSL Clinic - Hair Transplant Experts
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency
  • Cantonese Limited working proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United Kingdom
    • Medical Practices
    • 1 - 100 Employee
    • Social Media Marketing Manager
      • Aug 2019 - Present

      Grown and manage social media pages (Instagram, TikTok, Facebook, Twitter, YouTube). - TikTok: combined 5+M views in top 3 videos. Building key customer relations - Including our wide celebrity clientele. Executed social media strategies and email marketing campaigns, resulting in attractive profit returns. Worked alongside celebrities and national press (DailyMail, The Sun, OK!) with press releases. Assisted ITV where KSL Clinic was featured on Billie and Greg: The Family Diaries. Pre-production, storyboarding, concepting, research. Video post-production, including adding graphics, video editing in Final Cut Pro X. Managing filming days with celebrities, including scheduling, conducting interviews, capturing B-roll. Production of short and long content in the appropriate formats for a range of delivery platforms. Create effective paid social advertisement campaigns. Monitor and assess the effectiveness of campaigns. Update the company’s website with our latest content. Write blog posts to optimise SEO.

    • Social Media Manager
      • Jun 2021 - Present

      Create, schedule, and publish social media posts across: Instagram, TikTok, Facebook and Twitter. Create and nurture relationships with our celebrity clientele. Stay up to date with latest trends and events. Community engagement with followers and patients on posts, inboxes and messenger. Create, schedule, and publish social media posts across: Instagram, TikTok, Facebook and Twitter. Create and nurture relationships with our celebrity clientele. Stay up to date with latest trends and events. Community engagement with followers and patients on posts, inboxes and messenger.

    • United Kingdom
    • Graphic Design
    • Founder
      • Apr 2020 - Present

      www.instagram.com/theiridescentagency/ Content Creation, Graphic Design & Social Media. Create quality branding and promotional materials and graphics. Enhancing content including retouching and colour correction. An understanding of design principles, typography and colour theory. On-trend design, attention to detail, project management and organisational skills. www.instagram.com/theiridescentagency/ Content Creation, Graphic Design & Social Media. Create quality branding and promotional materials and graphics. Enhancing content including retouching and colour correction. An understanding of design principles, typography and colour theory. On-trend design, attention to detail, project management and organisational skills.

    • United Kingdom
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Associate
      • Sep 2016 - Aug 2019

      Part-time Senior Sales Assistant – further authority due to my hard work and progression within the company. Student Ambassador for Canterbury’s Student Shopping Event 2018/19Responsibilities: Created a Facebook page and event, produced content and approached local and global businesses to market and advertise our campaign.

    • Sales Associate
      • Oct 2014 - Sep 2016

      My Superdry Story Driver (Customer Satisfaction Survey)Managing and updating the store's Instagram and Facebook accounts. Applying my visual merchandising skills to dress fixtures that tie in with directives. Assisting with recruitment, the conduction of 1-to-1 interviews and successfully selecting new recruits for the company. Utilising my sales abilities and in turn achieving the highest weekly iKiosk sales 3 times as a result of my hard work. Held the record of highest customer newsletter sign-ups for 5 weeks in a row showing my enthusiasm and passion towards customers and the brand.

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Social Media Marketing Manager
      • Mar 2019 - Jul 2019

      Edit and publish content on social media channels. Manage social media accounts (Facebook, Instagram, Twitter and LinkedIn). Analyse post engagements and insights on each platform to increase brand awareness. Create social media calendars and schedule posts. Execute social media strategies and set goals to boost brand engagement. Edit and publish content on social media channels. Manage social media accounts (Facebook, Instagram, Twitter and LinkedIn). Analyse post engagements and insights on each platform to increase brand awareness. Create social media calendars and schedule posts. Execute social media strategies and set goals to boost brand engagement.

    • Entertainment Providers
    • 1 - 100 Employee
    • Club Promoter
      • Jul 2018 - May 2019

      Club promoter for Student Republic - an established events organisation in Canterbury. Earning commission, based on ticket sales. Promoting events to the public through various forms of social media including Facebook and Instagram. Skill: Good knowledge of popular music and culture. Club promoter for Student Republic - an established events organisation in Canterbury. Earning commission, based on ticket sales. Promoting events to the public through various forms of social media including Facebook and Instagram. Skill: Good knowledge of popular music and culture.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Subject Ambassador
      • Dec 2017 - Mar 2019

      Met with potential new students and parents - answered queries regarding the university and my degree. I also took part in the Media and Communications Opening Talk which covered what the modules will entail and the opportunities students have once they graduate. Met with potential new students and parents - answered queries regarding the university and my degree. I also took part in the Media and Communications Opening Talk which covered what the modules will entail and the opportunities students have once they graduate.

    • United Kingdom
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Retail E-Commerce Assistant
      • Aug 2018 - Dec 2018

      Set up a Depop page in order to increase online sales. Handling Demelza’s e-commerce profiles: eBay, Gumtree and Depop. Selecting quality and stylish products – using my fashion and product knowledge learnt from 5 years worth of retail experience. Skills: Content creation. Set up a Depop page in order to increase online sales. Handling Demelza’s e-commerce profiles: eBay, Gumtree and Depop. Selecting quality and stylish products – using my fashion and product knowledge learnt from 5 years worth of retail experience. Skills: Content creation.

  • Au Pair World
    • Gambellara, Italy
    • Au Pair
      • Jul 2018 - Jul 2018

      Lived with a host family whilst supervising and teaching English to their three children ages 5, 11 and 16. Skills: Patience and independence, as I had to adapt to a new environment whilst living in a foreign country. Lived with a host family whilst supervising and teaching English to their three children ages 5, 11 and 16. Skills: Patience and independence, as I had to adapt to a new environment whilst living in a foreign country.

  • 5th Avenue Nails Studio
    • Whitstable, Kent, United Kingdom
    • Salon Assistant
      • Jul 2015 - Aug 2016

      Assisted nail and beauty technicians with tasks such as greeting customers, answering the phone. Achieved a basic understanding of nail treatments: polishing, UV and SNS application and prepare and clean the clients. Learnt invaluable customer service skills, as this industry is incredibly personal, and I had to cater to the client’s specific needs and preferences. Assisted nail and beauty technicians with tasks such as greeting customers, answering the phone. Achieved a basic understanding of nail treatments: polishing, UV and SNS application and prepare and clean the clients. Learnt invaluable customer service skills, as this industry is incredibly personal, and I had to cater to the client’s specific needs and preferences.

  • New China Town
    • Maidstone, Kent, United Kingdom
    • Restaurant Receptionist
      • Nov 2013 - Jun 2014

      Received outstanding feedback on our measuring the happiness scheme where customers gave feedback on their experiences. Excellent teamwork while working with the waiting staff and chefs to ensure everything ran smoothly. Skills: Phone etiquette and communication. Received outstanding feedback on our measuring the happiness scheme where customers gave feedback on their experiences. Excellent teamwork while working with the waiting staff and chefs to ensure everything ran smoothly. Skills: Phone etiquette and communication.

Education

  • Canterbury Christ Church University
    Bachelor's Degree, Media and Communications
    2016 - 2019
  • Maplesden Noakes School
    High School
    2009 - 2016

Community

You need to have a working account to view this content. Click here to join now