Experience

LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• Director of Data Store

  • Sep 2018 - Present

  • Evaluate data quality and compliance to qualify business partners • Manage billions of data points, work closely with multiple partners and IT team to build workflow for data sanitization, optimization and updating process in a safe environment • Analyze business needs, establish product lines and data modules to address pain points from precision marketing, consumer insight to DMP enhancement, build use case and provide training sessions to sales team for deepened understanding of our offerings and capability • Collaborate with top social media platforms to develop targeted marketing application to improve targeted marketing performance • Integrate 3rd party and 1st party data present a holistic view of consumer profiling associate with retail and CRM performance across FMCG, food and beverage industries. Standardize consumer profiling analysis module understand consumer from brand loyalty, purchase behavior to lifestyle perspective Show less