Experience

Alterra Mountain Company
• United States
• Hospitality
• 1 - 100 Employee
• UX & Design Manager

  • Oct 2022 - Present


Brooklyn Boulders

• United States
• Recreational Facilities
• 1 - 100 Employee

• UX & Art Director

  • Apr 2022 - Aug 2022

  Utilized research methods such as interviews, affinity mapping, and customer journeys to determine critical areas of improvement within Brooklyn Boulders (BKB) primary revenue generating website and paid digital campaign user flows.Lead creative & dev teams responsible for supporting the launch of new gyms in Chicago and DC—DC being the most successful BKB launch to date with 1k members.Generated marketing assets for strategic campaigns that successfully restored & ultimately exceeded pre-covid membership levels. Managed & art directed an in-house creative team and location-based contractors, including designers, developers, copywriters, and videographers. Upheld brand standards (for multiple brands) while evolving the design system for new initiatives and products. Spearheaded process improvements leading to more efficient workflows with stakeholders—including the creation of an extensive library of brand resources, templates, and SOPs. Show less

• Art Director

  • Jan 2019 - Apr 2022



Unbridled

• IT Services and IT Consulting

• Art Director

  • Jun 2018 - Jan 2019

  Focused on large-scale event design and signage production for multiple clients concurrently.Worked closely with established brands to design attendee experiences from theme creation, pre-conference digital & print touchpoints, through the on-site execution of the event.Collaborated with agencies, printers, venues, and installers to transform spaces while managing client budgets and timelines.Provided art direction and trained new hires in the event design process.

• Senior Graphic Designer

  • Nov 2017 - Jun 2018

• Graphic Designer

  • Dec 2015 - Nov 2017



Lancaster General Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Graphic Designer

  • Sep 2012 - Dec 2015

  Supported the creation of campaigns for all branches of the health system including wayfinding, branding and materials for new campuses, as well as promotion for charity events. Responsible for multiple vendor relationships and pre-press. Supported the creation of campaigns for all branches of the health system including wayfinding, branding and materials for new campuses, as well as promotion for charity events. Responsible for multiple vendor relationships and pre-press.


Michelle Winey Graphic & Interactive Design
• Freelance Graphic & Interactive Designer

  • Jun 2012 - Dec 2015


Tail Fly Fishing Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Graphic Designer

  • Aug 2012 - Oct 2015

  Sole graphic designer for bimonthly online magazine released by flyfishbonehead.com Responsible for: art direction, brand redesign, concepts, layout, photo editing, and hand lettering. Sole graphic designer for bimonthly online magazine released by flyfishbonehead.com Responsible for: art direction, brand redesign, concepts, layout, photo editing, and hand lettering.


White Good
• United States
• Advertising Services
• 1 - 100 Employee
• Freelance Graphic Designer

  • Sep 2012 - Jan 2013


Advanced Solar Industries

• Graphic Designer

  • Aug 2011 - Jun 2012

  Worked with marketing team on new ad concepts and marketing plans for a solar installation company. Responsible for: rebranding the company, creating identity systems for new programs, website redesign and updates, print collateral, projects from concept to production, and working relationships with printers and outsourced help.

• Graphic Designer

  • Jun 2011 - Aug 2011



Runoff Studios

• United States
• Entertainment Providers

• I-Phone App Designer

  • Jun 2010 - May 2011

  Lead Designer for small business partnership with the Software Productization Studios and Runoff Studios. Collaborated with computer science and marketing students to create an educational iPhone application for children. Heavily involved in preliminary design, graphics, and execution of the project. Lead Designer for small business partnership with the Software Productization Studios and Runoff Studios. Collaborated with computer science and marketing students to create an educational iPhone application for children. Heavily involved in preliminary design, graphics, and execution of the project.



HydroWorx International Inc.

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Internship

  • Oct 2009 - May 2010

  Grant funded faculty student research project. Focused on market research and branding for a new product by Hydroworx, a water treadmill company. Collaborated with marketing students and administered telephone surveys. Presented to company CEO throughout the project. Wrote, designed, and produced creative brief. Grant funded faculty student research project. Focused on market research and branding for a new product by Hydroworx, a water treadmill company. Collaborated with marketing students and administered telephone surveys. Presented to company CEO throughout the project. Wrote, designed, and produced creative brief.