Michelle Wakeling
Partner at SEG Services- Claim this Profile
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Bio
Experience
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SEG Services
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United States
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Advertising Services
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1 - 100 Employee
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Partner
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Jan 2019 - Present
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Business Development
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Jan 2016 - Present
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Set Creative - A WPP Experiential Agency
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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Jan 2012 - Sep 2015
Relocated from Portland, OR to New York, NY to open SET’s east coast office. Established relationships with strategic partners to build network, identify potential clients and grow business. Zara, VS PINK, Express + NBC are major clients brought on and/or developed that expanded business on east coast.
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Account Manager
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Dec 2010 - Jan 2012
Managed marketing initiatives and large-scale events for multiple categories at Nike including Basketball, Running, Women’s Training NSW and Action Sports. Worked with clients, various agencies and vendors to design, produce and install elevated window presentations, in-store marketing, and shop-in-shops in wholesale account partners including FinishLine, Foot Locker, Dick’s Sporting Goods, Pac Sun, Champs, Sports Authority and more.Oversaw and organized 2012 Olympics mall events, 2012 World Basketball Festival, and 2011 All Star at Hollywood + Vine. Show less
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Co-Founder
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Aug 2004 - 2011
Specialize in alternative OOH programs that target various demographics when they are out and about. Pediatrician offices, daycares, convenience stores, senior centers, Curves clubs, recreation centers, skateparks, swimming pools, ice rinks, and hair/nail salons are a few of the venues we work in to place different forms of media and run various promotions. Specialize in alternative OOH programs that target various demographics when they are out and about. Pediatrician offices, daycares, convenience stores, senior centers, Curves clubs, recreation centers, skateparks, swimming pools, ice rinks, and hair/nail salons are a few of the venues we work in to place different forms of media and run various promotions.
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Education
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Portland State University
Bachelor, Marketing & Advertising Management