Michelle Van Hoff

Director Development at Alzheimer's San Diego
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Benjamin Layman, MBA

I have had the pleasure of working with Michelle at both Adventist Health and at the American Cancer Society, and have always found myself impressed with the quality of her work, her creative mind, and dedication to advancing the mission of her employers and team. Michelle is a confident and talented professional who brings up the level of performance of every team and project she is a part of.

Benjamin Layman, MBA

Michelle is easy to recommend. She has genuine personal skills and engages her co-workers and associates in a warm and genuine way. Her communication skills are excellent. I have seen her communicate the importance of the mission to individuals, groups and media representatives and truly engage them in the message. She is equally effective one-on-one or in front of a large crowd. During her tenure with ACS, Michelle earned and maintained the respect of her co-workers, her leadership team, community leaders, businesses and the many volunteers that she has met. The other asset worth noting is Michelle’s drive to succeed. She is not the type to strive for mediocrity. I’ve seen her set high standards and work tirelessly to achieve them. This attitude is apparent in all aspects of her job. Michelle is a professional capable of helping any organization achieve its goals. Michelle is always an asset to the communities and businesses she works with and always exercises professionalism, follow through, and great execution.

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Credentials

  • Certificate of Nonprofit Management
    Nonprofit Solutions
    May, 2020
    - Oct, 2024

Experience

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Director Development
      • Jul 2017 - Present

      • Design, plan, and execute a comprehensive development plan that aligns with ALZSD values and strategies; individual giving, sponsorships, and events, to increase support from key contributors, critical benefactors in the San Diego community, broaden the base of support, and increase revenue• Cultivate and maintain strong relationships with supporters and donors• Develop and execute a fundraising plan with annual goals and establish a development master calendar or matrix that outlines all fundraising activities, solicitations, financial considerations, and stewardship opportunities• Create and implement innovative strategies for securing new and untapped resources• Develop donor recognition levels, upgrade strategies to sustain and build donor base, including year-round strategies to cultivate new prospects and seek out new funding opportunities• Research prospects and develop solicitations/support materials with the intent of attracting new gifts and upgrading gifts from existing donors• Organize, support, and conduct gift solicitations and proposal development• Monitor and track fundraising results by category and/or appeal on an ongoing basis to help project, measure results, and to identify areas of highest priority or concern• Attend external civic and cultural events in the community; represent the organization by speaking at public events as requested• Oversee design and production of donor recognition and appreciation communications• Ensure continuity across ALZSD fundraising, campaign, and communications efforts• Establish systems, and procedures for soliciting, acknowledging, tracking, and reporting gifts• Use donor software for tracking, reporting, and analysis, while ensuring donor privacy, data accuracy and timeliness of acknowledgements and reporting Show less

    • Manager of Strategic Partnership
      • May 2016 - Jul 2017

      Cultivating, retaining and managing corporate partnerships for events such as the Walk 4 Alzheimer’s, Courage & Hope and Third Party related events.Achieve special event fundraising goals through providing overall planning and execution of Alzheimer’s San Diego’s fund-raising and constituent events. Attaining revenue goals associated with each event through sponsorships, in-kind donations & donations

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • St. Helen Hospital Foundation-Marketing and Special Events Officer
      • May 2015 - Feb 2016

      · Strategies, creates and executes all Foundation marketing efforts.· Event management, including annual Gala raising over $2 million. · Maintains and updates Foundation website.· Knowledgeable in Raisers Edge, NetCommunity and Adobe Professional.

    • Regional Communications Manager
      • Jul 2013 - May 2015

      · Implement and track results of marketing projects/programs for 5-7 hospital services lines across a 5 hospital system· Developed, designed and launched the hospital website.· Marketing liaison for the Northern California Network-5 hospitals.· Developed internal and external integrated communication strategy for dispensing information across multiple channels, i.e., print, digital, and social media. · Acting Public Information Officer providing crisis communication and management.· Relationship cultivation and development of local, regional and national media outlets.· Managed the Community Benefit Report which documents the programs and services in order for the hospital to keep nonprofit status. Show less

    • Corporate Development-Service Line Manager
      • Jan 2013 - Jul 2013

      · Implement and track results of marketing projects/programs for 5-7 hospital services lines across a 5 hospital system· Developed, designed and launched the hospital website.· Marketing liaison for the Northern California Network-5 hospitals.· Developed internal and external integrated communication strategy for dispensing information across multiple channels, i.e., print, digital, and social media. · Acting Public Information Officer providing crisis communication and management.· Relationship cultivation and development of local, regional and national media outlets.· Managed the Community Benefit Report which documents the programs and services in order for the hospital to keep nonprofit status. Show less

    • Regional Marketing Manager
      • Nov 2010 - Jan 2013

      Managing and implementing high-level marketing campaigns for 4-7 hospital service lines as well as marketing the campus the Clearlake campus.Developed and launch the new hospital website.Marketing liaison for the Northern California Network-5 hospitals.

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Relay For Life, Manager
      • Dec 2009 - Nov 2010
    • National Walk Manager
      • Aug 2009 - Jan 2010

      Responsible for providing leadership and management in the development and execution of plans and activities which result in a successful fundraising campaign, the Walk-N-Roll for Spina Bifida. The Walk-n-Roll for Spina Bifida is a family-friendly walk event held to raise awareness about Spina Bifida and celebrate the accomplishments of the over 180,000 Americans living with it. Responsible for providing leadership and management in the development and execution of plans and activities which result in a successful fundraising campaign, the Walk-N-Roll for Spina Bifida. The Walk-n-Roll for Spina Bifida is a family-friendly walk event held to raise awareness about Spina Bifida and celebrate the accomplishments of the over 180,000 Americans living with it.

    • Manager
      • Apr 2007 - May 2009

      • Coordinated NBF Golf Tournament and Run for Research held during the AABB Annual meeting Expo. •Recruit and build volunteers committees to support events. •Manage the NBF Research Grant Program. •Board Management •Organizing the NBF Leadership Forum, which bring high-level executives from the blood transfusion industry. •Facilitating various board meeting which take place during the NBF Leadership Forum and AABB Annual meeting Expo. • Coordinated NBF Golf Tournament and Run for Research held during the AABB Annual meeting Expo. •Recruit and build volunteers committees to support events. •Manage the NBF Research Grant Program. •Board Management •Organizing the NBF Leadership Forum, which bring high-level executives from the blood transfusion industry. •Facilitating various board meeting which take place during the NBF Leadership Forum and AABB Annual meeting Expo.

    • Non-profit Organizations
    • 700 & Above Employee
    • Director of Fund-raising and Development, National Office
      • May 2006 - Apr 2007

      •Mentoring and coaching Executive Directors in 80 chapters (offices) on golf tournaments and various young professional events. •Raised $400,000 coordinating a National event-Ultimate Golf Experience. •Managed relationships with high-end donors. •Supervised 11 chapters to piloted Young Professional Leadership Councils. •Development of new fundraising opportunities. •Development and updating of fundraising materials. •Mentoring and coaching Executive Directors in 80 chapters (offices) on golf tournaments and various young professional events. •Raised $400,000 coordinating a National event-Ultimate Golf Experience. •Managed relationships with high-end donors. •Supervised 11 chapters to piloted Young Professional Leadership Councils. •Development of new fundraising opportunities. •Development and updating of fundraising materials.

    • Relationship Manager , Great West Division, Puget Sound Market
      • May 2002 - May 2006

      •Increased signature Cancer Walk program 30% from 2004. •Coordinated ACS Golf Tournament. Recruited and built new volunteer committees to support varied events. •Annually supervise and mentor over 80 planning volunteers and over 2,000 day of volunteers. •Manage relationships between American Cancer Society and varied constituency, including donors, business leaders, health care professionals, corporate wellness directors, community volunteers, and cancer survivors. •Directed and manage all aspects of multiple Puget Sound fundraising events, including Relay For Life, ACS signature walk program and high end auction/gala. •Lead collaborative efforts with community health organizations to create mutually beneficial partnerships to establish health guidelines. Show less

Education

  • Washington State University
    Bachelor of Arts, Communication; Public Relations ~
    1999 - 2001
  • Olympic Community College
    Associate’s Degree
    1997 - 1999

Community

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