Experience

Mercola.com

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Packaging Graphic Designer

  • Jul 2014 - Present

  Distributor of natural health products including dietary supplements, foods, personal care products, home goods, and pet products. Responsible for: Creating exceptional, high quality, creative packaging for all Mercola products from concept through production. Managing Junior Packaging Designer and Production Coordinator, establishing priorities for the team and reviewing work for accuracy and adherence to Brand guidelines. Working with Product Managers to ensure the communication of key product attributes while maintaining brand consistency. Working with the Regulatory Specialist to ensure accuracy of content and adherence to regulatory requirements. Presenting design concepts to Upper Management to gain feedback or consensus on design directions for new product lines. Managing the internal artwork approval process, releasing files for production, and reviewing and approving final proofs. Photographing products for use on website, and initiating product-specific website content updates with both the internal Marketing team and overseas Creative team. Developing and implementing processes to improve workflow and communication between departments. Design Experience includes: Primary and Secondary Packaging - Labels, wrappers, pouches, folding cartons, packers, and tubes. Regulatory Guidelines - meeting FDA requirements, including Nutrition Facts, Supplement Facts and Drug Facts, and NASC and AAFCO requirements for pet products Show less



Blistex Inc.

• United States
• Manufacturing
• 100 - 200 Employee

• Graphic Designer

  • Aug 1999 - Jul 2014

  Manufacturer and marketer of seven brands of health and beauty products sold both domestically and internationally. Responsible for: Designing a wide variety of materials to support ongoing Brand and Sales initiatives for new and existing products. Collaborating closely with the inhouse marketing Marketing and Sales teams throughout all stages of the design process to ensure objectives are met. The production and routing of keyline files for internal approval, and archiving projects when completed. Reviewing and approving vendor proofs and color standards, and attending press approvals as needed. Design Experience includes: Primary and Secondary Packaging - Folding cartons, blister cards, container labels, silkscreen art Point of Purchase Materials - Small and large displays, counter units, shelf packers, header cards Print Materials - Magazine advertisements and consumer FSI's Sales and Corporate Materials - Sell sheets, newsletters, and 3D renderings Show less



Learning Curve International

• India
• Education Administration Programs
• 1 - 100 Employee

• Graphic Designer

  • Jul 1995 - May 1999

  Educational toy company marketing eight different brands exclusively to the specialty toy market. Responsible for the design of corporate and brand-specific marketing materials, merchandising materials, and product packaging from concept through production. Directed product and model photoshoots. Design experience includes B2B and consumer catalogs, packaging, newsletters, sell sheets, in-store signage and trade show booth graphics. Also experienced in designing within Licensed Brand guidelines. Show less